Women's Perfume ads in ChatGPT
Ads shown in ChatGPT conversations about Women's Perfume. We recorded 151 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 143 ads from 29 advertisers. Most often shown: FragranceX.com, Pura and Saks Fifth Avenue.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Women's Perfume conversations
top 25 of 29Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 143 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | FragranceX.com | 29 | 20.3% |
| 2 | Pura | 23 | 16.1% |
| 3 | Saks Fifth Avenue | 12 | 8.4% |
| 4 | Fulton and Roark | 9 | 6.3% |
| 5 | NOYZ | 7 | 4.9% |
| 6 | Carolina Herrera | 6 | 4.2% |
| 7 | Neiman Marcus | 6 | 4.2% |
| 8 | Clive Christian Perfume | 5 | 3.5% |
| 9 | perfumepur.com | 3 | 2.1% |
| 10 | Sephora | 3 | 2.1% |
| 11 | Etsy | 2 | 1.4% |
| 12 | FairScent New York | 2 | 1.4% |
| 13 | Groupon | 2 | 1.4% |
| 14 | Nordstrom | 2 | 1.4% |
| 15 | Scentbird | 2 | 1.4% |
| 16 | sphinxfragrances.com | 2 | 1.4% |
| 17 | top5best.com | 2 | 1.4% |
| 18 | agirlsgottaspa.com | 1 | 0.7% |
| 19 | ELOREA | 1 | 0.7% |
| 20 | Galia Lahav International | 1 | 0.7% |
| 21 | gap.com | 1 | 0.7% |
| 22 | LXPERFUME | 1 | 0.7% |
| 23 | Madame De Fleur | 1 | 0.7% |
| 24 | milamariescents.com | 1 | 0.7% |
| 25 | mynextfragrance.com | 1 | 0.7% |
4 more advertisers shared the other 4 shown ads.
14 shown product ads (9.8%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 97 | 67.8% |
| Shopping ad (product name and price) | 46 | 32.2% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- FragranceX.comText ad
Up to 80% Off Designer Fragrances
Shown 29 times
- PuraText ad
Shop All Fragrances
Shown 23 times
- Fulton and RoarkText ad
Find your scent for fall.
Shown 6 times
- NOYZText ad
Introducing Loose Ends.
Shown 5 times
- Saks Fifth AvenueText ad
Top Luxury Beauty Items
Shown 5 times
- Clive Christian PerfumeText ad
Luxury Perfumes, Fragrances & Colognes
Shown 5 times
- Neiman MarcusText ad
Top Luxury Beauty Brands
Shown 4 times
- sphinxfragrances.comText ad
Sphinx Cosmetics
Discover Your Signature Scent Today
Shown 2 times
- Carolina HerreraShopping ad
Feminine Fragrance Miniature Discovery Set 0.24 Fl Oz
$67
Shown 2 times
- SephoraShopping ad
Gucci Flora Gorgeous Magnolia Eau de Parfum Travel Spray with Berries and Patchouli 0.33 oz / 10 ml eau de parfum spray
$40
Shown 1 time
- perfumepur.comShopping ad
Marry Me by Lanvin for Women - Eau De Parfum Spray (Tester) 2.5 oz
$16.17
Shown 1 time
- Madame De FleurText ad
Luxury Rose Bears in Miami
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best perfume for compliments”, after the follow-up message, ChatGPT showed an ad from Carolina Herrera.
Shopping ad: Very Good Girl Eau De Parfum 1 Fl Oz · $107
Best for question · Oct 4, 01:58 ET
In a conversation that began “is baccarat rouge 540 worth it or does it smell like a cheaper body spray to most people”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Shopping ad: Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum Travel Set at Nordstrom · $405
Worth it question · Oct 4, 04:24 ET
In a conversation that began “ysl libre vs lancome la vie est belle”, after the follow-up message, ChatGPT showed an ad from perfumepur.com.
Shopping ad: Libre by Yves Saint Laurent for Women - Eau De Parfum Spray 3 oz · $131.98
Comparison question · Oct 4, 02:32 ET
In a conversation that began “I want a perfume that people compliment, something memorable but not overpowering, budget under $120”, after the follow-up message, ChatGPT showed an ad from Pura.
Text ad: “Shop All Fragrances”
Long scenario question · Oct 4, 01:23 ET
In a conversation that began “is ariana grande cloud really a good dupe for baccarat rouge 540 or just similar at first spray”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Shopping ad: Instant Crush Eau de Parfum · $157.25
Comparison question · Oct 3, 23:02 ET
In a conversation that began “how do i pick a work appropriate perfume that isn't too strong”, after the follow-up message, ChatGPT showed an ad from FragranceX.com.
Text ad: “Up to 80% Off Designer Fragrances”
Fix or choose question · Oct 3, 23:07 ET
In a conversation that began “how to store perfume properly”, after the follow-up message, ChatGPT showed an ad from sphinxfragrances.com.
Text ad: “Discover Your Signature Scent Today”
Fix or choose question · Oct 4, 03:07 ET
In a conversation that began “My wife's 50th birthday is coming up and she loves elegant floral perfumes, what luxury scent would make her feel special?”, after the follow-up message, ChatGPT showed an ad from Clive Christian Perfume.
Text ad: “Luxury Perfumes, Fragrances & Colognes”
Long scenario question · Oct 4, 03:54 ET
In a conversation that began “designer perfume on sale”, after the follow-up message, ChatGPT showed an ad from mynextfragrance.com.
Shopping ad: Gucci | Guilty Love Edition Pour Homme (2025) | Eau de Parfum | 8mL Travel Spray - 8mL Travel Spray (≈120 Sprays) · $28.58
Price question · Oct 3, 23:28 ET
In a conversation that began “is tom ford lost cherry worth it”, after the follow-up message, ChatGPT showed an ad from Fulton and Roark.
Text ad: “Find your scent for fall.”
Worth it question · Oct 4, 02:33 ET
In a conversation that began “best vanilla perfume that isn't too sweet”, after the follow-up message, ChatGPT showed an ad from NOYZ.
Text ad: “Introducing Loose Ends.”
Best for question · Oct 4, 05:01 ET
In a conversation that began “I'm a hairstylist and need a perfume that isn't overpowering around clients, what subtle scents work?”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Shopping ad: Aire Sutileza Elixir Eau de Parfum · $178.50
Long scenario question · Oct 4, 00:35 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 21.0% |
| Price | 21 | 14.7% |
| Long scenario | 23 | 16.1% |
| Comparison | 22 | 15.4% |
| Fix or choose | 18 | 12.6% |
| Short search | 14 | 9.8% |
| Worth it | 15 | 10.5% |
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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