Lipstick ads in ChatGPT
Ads shown in ChatGPT conversations about Lipstick. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 149 ads from 25 advertisers. Most often shown: bareminerals.com, Thrive Causemetics and EpiLynx.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Lipstick conversations
25 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 149 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | bareminerals.com | 37 | 24.8% |
| 2 | Thrive Causemetics | 23 | 15.4% |
| 3 | EpiLynx | 21 | 14.1% |
| 4 | Care to Beauty | 9 | 6.0% |
| 5 | Saks Fifth Avenue | 9 | 6.0% |
| 6 | Nordstrom | 7 | 4.7% |
| 7 | IPSY | 6 | 4.0% |
| 8 | Neiman Marcus | 6 | 4.0% |
| 9 | ogee.com | 6 | 4.0% |
| 10 | Nordstrom Rack | 5 | 3.4% |
| 11 | moirabeauty.com | 2 | 1.3% |
| 12 | Sephora | 2 | 1.3% |
| 13 | chejosboutique.com | 1 | 0.7% |
| 14 | Colgate Optic White | 1 | 0.7% |
| 15 | dillards.com | 1 | 0.7% |
| 16 | feelforever21.com | 1 | 0.7% |
| 17 | Jeulia | 1 | 0.7% |
| 18 | Monika Blunder Beauty | 1 | 0.7% |
| 19 | osmotics.com | 1 | 0.7% |
| 20 | Patrick Ta Beauty | 1 | 0.7% |
| 21 | Raya Spa | 1 | 0.7% |
| 22 | saiehello.com | 1 | 0.7% |
| 23 | Savings.com | 1 | 0.7% |
| 24 | temu.com | 1 | 0.7% |
| 25 | theaestheticsspa.com | 1 | 0.7% |
3 shown product ads (2.0%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 63 | 42.3% |
| Shopping ad (product name and price) | 86 | 57.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- bareminerals.comShopping ad
MINERALIST® Lasting Matte Liquid Lipstick
$23
Shown 28 times
- Thrive CausemeticsText ad
Polished Lips Without Touchups
Shown 23 times
- EpiLynxText ad
All-Day Lip Stain for Dry, Sensitive Lips
Shown 21 times
- Care to BeautyShopping ad
Catrice Gel Glide Long-Lasting Lip Liner 040 Latte Lines 1.5g (0.05oz)
$3
Shown 6 times
- IPSYText ad
50% Off Your First Personalized IPSY Bag
Shown 4 times
- NordstromShopping ad
Rouge Dior Refillable Lipstick in 525 Cherie/satin at Nordstrom
$50
Shown 2 times
- Saks Fifth AvenueShopping ad
Lip Color Clutch
$32.30
Shown 2 times
- ogee.comShopping ad
Ogee Plumping Tinted Sculpted Lip Oil For Buildable Color | Rosalia - Dusty Rose | Organic Skincare & Makeup
$29
Shown 2 times
- moirabeauty.comText ad
Moira Cosmetics
Discover Your Next Beauty Obsession Starts Here
Shown 1 time
- chejosboutique.comShopping ad
Lip Care Duo, Birthday Confetti Cake
$32
Shown 1 time
- Raya SpaText ad
Raya Online Store
Shown 1 time
- Monika Blunder BeautyText ad
Clean makeup, made by a makeup artist
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “lip stain”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Shopping ad: Lip Chic Lipstick · $38.25
Short search question · Oct 3, 23:08 ET
In a conversation that began “I have tan skin and want a coral lipstick for summer that isn't neon, which shades look natural?”, after the follow-up message, ChatGPT showed an ad from Thrive Causemetics.
Text ad: “Polished Lips Without Touchups”
Long scenario question · Oct 3, 23:06 ET
In a conversation that began “is a refillable luxury lipstick like hermes or dior worth the investment”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Shopping ad: Rouge Dior Refillable Lipstick in 525 Cherie/satin at Nordstrom · $50
Worth it question · Oct 3, 23:24 ET
In a conversation that began “is fenty gloss bomb worth it”, after the follow-up message, ChatGPT showed an ad from bareminerals.com.
Shopping ad: Dewy Lip Gloss-Balm · $27
Worth it question · Oct 3, 23:21 ET
In a conversation that began “how do i get my lipstick to survive eating lunch without reapplying”, after the follow-up message, ChatGPT showed an ad from Monika Blunder Beauty.
Text ad: “Clean makeup, made by a makeup artist”
Fix or choose question · Oct 4, 01:52 ET
In a conversation that began “I'm 62 and my lipstick feathers into the lines around my lips, what long wearing formula and liner would help?”, after the follow-up message, ChatGPT showed an ad from Care to Beauty.
Shopping ad: Catrice Gel Glide Long-Lasting Lip Liner 040 Latte Lines 1.5g (0.05oz) · $3
Long scenario question · Oct 3, 23:14 ET
In a conversation that began “is mac back to mac recycling still a way to get a free lipstick”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Shopping ad: Satin Lipstick Refill · $35.70
Price question · Oct 3, 23:22 ET
In a conversation that began “is mac cheaper at ulta or macys”, after the follow-up message, ChatGPT showed an ad from Savings.com.
Text ad: “25% Off Macy's Promo Code”
Price question · Oct 4, 00:45 ET
In a conversation that began “is mac ruby woo or chanel rouge allure velvet better for a classic red that lasts all day”, after the follow-up message, ChatGPT showed an ad from Nordstrom Rack.
Shopping ad: Givenchy Le Rouge Interdit Satin Lipstick in N329 Rouge Enflamme at Nordstrom Rack · $28.80
Comparison question · Oct 4, 03:33 ET
In a conversation that began “my lipstick always feathers into the lines around my mouth, what should i use to stop it”, after the follow-up message, ChatGPT showed an ad from EpiLynx.
Text ad: “All-Day Lip Stain for Dry, Sensitive Lips”
Fix or choose question · Oct 4, 05:02 ET
In a conversation that began “colourpop lippie stix vs milani color statement for affordable everyday shades”, after the follow-up message, ChatGPT showed an ad from Sephora.
Shopping ad: SEPHORA COLLECTION Cream Lip Stain 10HR Liquid Lipstick 126 Hot Hot Pink 0.16 oz. / 5 mL · $16
Comparison question · Oct 3, 23:49 ET
In a conversation that began “best nude lipstick for medium skin that doesn't wash me out or look concealer pale”, after the follow-up message, ChatGPT showed an ad from dillards.com.
Shopping ad: MAC MACximal Silky Matte Lipstick - Warm Teddy · $25
Best for question · Oct 3, 23:27 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 19.5% |
| Price | 23 | 15.4% |
| Long scenario | 23 | 15.4% |
| Comparison | 22 | 14.8% |
| Fix or choose | 22 | 14.8% |
| Short search | 15 | 10.1% |
| Worth it | 15 | 10.1% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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