Beauty & Personal Care

Clean Beauty Brands ads in ChatGPT

Ads shown in ChatGPT conversations about Clean Beauty Brands. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 147 ads from 46 advertisers. Most often shown: bareminerals.com, EpiLynx and Neiman Marcus.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

150
conversations recorded
147
ads shown
46
advertisers
33%
shopping ads

Advertisers shown in Clean Beauty Brands conversations

top 25 of 46

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 147 shown ads.

#AdvertiserWebsiteAds shownShare
1bareminerals.combareminerals.com1912.9%
2EpiLynxepilynx.com138.8%
3Neiman Marcusneimanmarcus.com117.5%
4ogee.comogee.com96.1%
5Living Libationslivinglibations.com85.4%
6froyaorganics.comfroyaorganics.com74.8%
7IPSYipsy.com64.1%
8IL MAKIAGEilmakiage.com53.4%
9Saks Fifth Avenuesaksfifthavenue.com53.4%
10Thrive Causemeticsthrivecausemetics.com53.4%
11Amallowamallow.com42.7%
12Care to Beautycaretobeauty.com42.7%
13Nordstromnordstrom.com42.7%
14Beauty by Earthbeautybyearth.com21.4%
15Etsyetsy.com21.4%
16hygienelab.comhygienelab.com21.4%
17Monika Blunder Beautymonikablunderbeauty.com21.4%
18Nordstrom Racknordstromrack.com21.4%
19Skin Pharmacyskinpharmacy.com21.4%
20Sky and Solskyandsol.co21.4%
21Timeless Skin Caretimelessha.com21.4%
22Tropical Holistictropicalholistic.com21.4%
23AxonSkincareaxonskincare.com10.7%
24Babo Botanicalsbabobotanicals.com10.7%
25barefaced.combarefaced.com10.7%

21 more advertisers shared the other 21 shown ads.

5 shown product ads (3.4%) did not name the merchant and are not ranked.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)9866.7%
Shopping ad (product name and price)4933.3%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • bareminerals.comShopping ad

    The Original Get Started Kit 3 Piece Mineral Makeup Set- Fair

    $71

    Shown 11 times

  • Living LibationsText ad

    Find Your Best Skin Ever

    Shown 8 times

  • froyaorganics.comText ad

    Frøya Organics

    Visibly Glowing Skin in as Little as 48 Hours

    Shown 7 times

  • Neiman MarcusText ad

    Top Luxury Beauty Brands

    Shown 6 times

  • EpiLynxText ad

    All-Day Lip Stain for Dry, Sensitive Lips

    Shown 5 times

  • IL MAKIAGEText ad

    Try Before You Buy

    Shown 5 times

  • Thrive CausemeticsText ad

    Mascara That Won't Smudge or Flake

    Shown 4 times

  • Saks Fifth AvenueText ad

    Top Luxury Beauty Items

    Shown 3 times

  • IPSYText ad

    50% Off Your First Personalized IPSY Bag

    Shown 3 times

  • Skin PharmacyText ad

    Curated Skincare

    Shown 2 times

  • ogee.comShopping ad

    Ogee Signature Skincare Collection For Cleansed, Nourished, And Radiant Skin | 30ml/15ml/50ml | Organic Skincare & Makeup

    $398

    Shown 2 times

  • Sky and SolText ad

    Sky & Sol Natural Mineral Sunscreen

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “best clean beauty brands with refillable or plastic free packaging”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.

    Text ad: “Top Luxury Beauty Brands”

    Best for question · Oct 4, 05:20 ET

  2. In a conversation that began “best affordable clean skincare brands at target or walmart”, after the follow-up message, ChatGPT showed an ad from Living Libations.

    Text ad: “Find Your Best Skin Ever”

    Best for question · Oct 3, 23:37 ET

  3. In a conversation that began “thrive causemetics vs ilia mascara”, after the follow-up message, ChatGPT showed an ad from bareminerals.com.

    Shopping ad: LASHTOPIA® Mega Volume Mineral-Based Mascara · $24

    Comparison question · Oct 4, 00:42 ET

  4. In a conversation that began “is clean makeup worth the price”, after the follow-up message, ChatGPT showed an ad from Thrive Causemetics.

    Text ad: “Mascara That Won't Smudge or Flake”

    Worth it question · Oct 3, 23:56 ET

  5. In a conversation that began “is westman atelier worth the luxury price for clean makeup”, after the follow-up message, ChatGPT showed an ad from Nordstrom.

    Shopping ad: Westman Atelier The Essentials Edition $122 Value (Nordstrom Exclusive) in Clean Black/petal/nectar at Nordstrom · $98

    Worth it question · Oct 3, 23:38 ET

  6. In a conversation that began “how do i know if a clean foundation will last as long as my old long wear formula”, after the follow-up message, ChatGPT showed an ad from Monika Blunder Beauty.

    Text ad: “Clean makeup, made by a makeup artist”

    Fix or choose question · Oct 4, 03:06 ET

  7. In a conversation that began “I want to switch my whole makeup routine to clean brands but still want long lasting coverage, where should I start?”, after the follow-up message, ChatGPT showed an ad from EpiLynx.

    Text ad: “Waterproof Eyeliner for Sensitive Eyes”

    Long scenario question · Oct 4, 05:30 ET

  8. In a conversation that began “how much would it cost to replace my whole makeup bag with clean products”, after the follow-up message, ChatGPT showed an ad from ogee.com.

    Shopping ad: Ogee Foundation Stick Infused with Skincare | Acacia 12.25C - Deep, Red Undertones | Organic Skincare & Makeup · $48

    Price question · Oct 4, 00:28 ET

  9. In a conversation that began “how to build a clean skincare routine”, after the follow-up message, ChatGPT showed an ad from kimnicholsmd.com.

    Text ad: “Clearer Skin Starts Here”

    Fix or choose question · Oct 4, 01:25 ET

  10. In a conversation that began “affordable clean skincare routine under $60 total”, after the follow-up message, ChatGPT showed an ad from Tropical Holistic.

    Text ad: “Nature’s Glow Facial Oil”

    Price question · Oct 4, 01:15 ET

  11. In a conversation that began “is tata harper worth it for mature skin or are there better clean options”, after the follow-up message, ChatGPT showed an ad from jiyuskin.com.

    Shopping ad: Anti-Aging Moisturizing Cream · $79.95

    Worth it question · Oct 4, 01:07 ET

  12. In a conversation that began “what's the cheapest clean foundation with a good shade range”, after the follow-up message, ChatGPT showed an ad from IL MAKIAGE.

    Text ad: “Try Before You Buy”

    Price question · Oct 4, 00:36 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
303020.4%
Price
what something costs or where to buy it cheaply
232315.6%
Long scenario
a personal situation in a sentence or two
232215.0%
Comparison
one product or service against another, or alternatives
222215.0%
Fix or choose
a problem to fix, or a choice to make
222114.3%
Short search
a few words, like a search box
151510.2%
Worth it
whether something is worth buying or switching to
15149.5%

More in Beauty & Personal Care

Other Beauty & Personal Care topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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