Foundation ads in ChatGPT
Ads shown in ChatGPT conversations about Foundation. We recorded 151 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 141 ads from 23 advertisers. Most often shown: IL MAKIAGE, ogee.com and Saks Fifth Avenue.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Foundation conversations
23 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 141 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | IL MAKIAGE | 27 | 19.1% |
| 2 | ogee.com | 27 | 19.1% |
| 3 | Saks Fifth Avenue | 16 | 11.3% |
| 4 | Neiman Marcus | 15 | 10.6% |
| 5 | bareminerals.com | 14 | 9.9% |
| 6 | IPSY | 10 | 7.1% |
| 7 | Care to Beauty | 7 | 5.0% |
| 8 | moirabeauty.com | 3 | 2.1% |
| 9 | Nordstrom | 3 | 2.1% |
| 10 | Nordstrom Rack | 2 | 1.4% |
| 11 | saiehello.com | 2 | 1.4% |
| 12 | Yami | 2 | 1.4% |
| 13 | colleenrothschild.com | 1 | 0.7% |
| 14 | feelforever21.com | 1 | 0.7% |
| 15 | Kole Imports & Closeouts | 1 | 0.7% |
| 16 | Loved01 | 1 | 0.7% |
| 17 | LYFE Marketing | 1 | 0.7% |
| 18 | Marini SkinSolutions | 1 | 0.7% |
| 19 | particleformen.com | 1 | 0.7% |
| 20 | Raya Spa | 1 | 0.7% |
| 21 | Sky and Sol | 1 | 0.7% |
| 22 | Snappr | 1 | 0.7% |
| 23 | temu.com | 1 | 0.7% |
2 shown product ads (1.4%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 72 | 51.1% |
| Shopping ad (product name and price) | 69 | 48.9% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- IL MAKIAGEText ad
Try Before You Buy
Shown 27 times
- ogee.comShopping ad
Ogee Moisturizing Tinted Serum Foundation | Birch 0.25N - Fair (Neutral Undertones) | Organic Skincare & Makeup
$49
Shown 15 times
- bareminerals.comShopping ad
BAREPRO® 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
$45
Shown 11 times
- Saks Fifth AvenueText ad
Find Best-Selling Beauty
Shown 10 times
- Neiman MarcusText ad
Top Luxury Beauty Brands
Shown 7 times
- Care to BeautyShopping ad
Lancôme Teint Idole Ultra Wear Foundation 445N 30ml (1floz)
$37.25
Shown 6 times
- IPSYText ad
50% Off Your First Personalized IPSY Bag
Shown 6 times
- moirabeauty.comText ad
Moira Cosmetics
Save on MOIRA Beauty
Shown 3 times
- YamiText ad
Discover K-Beauty at Yami
Shown 2 times
- NordstromShopping ad
'Dior Forever Skin Glow Foundation in 0W Warm at Nordstrom
$60
Shown 1 time
- Nordstrom RackShopping ad
Too Faced Born This Way Foundation in Cocoa at Nordstrom Rack
$47
Shown 1 time
- temu.comShopping ad
Hydrating Liquid Foundation Tint, Lightweight with Light Coverage, Finish, Hypoallergenic, Dermatologist TestedFragrance Free, 140 Tan…
$9.55
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how to apply foundation on textured skin”, after the follow-up message, ChatGPT showed an ad from IL MAKIAGE.
Text ad: “Try Before You Buy”
Fix or choose question · Oct 3, 23:23 ET
In a conversation that began “airbrush foundation”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Shopping ad: Vanish Airbrush Primer · $20.40
Short search question · Oct 3, 23:11 ET
In a conversation that began “is a $60 foundation really worth it compared to a $12 drugstore one”, after the follow-up message, ChatGPT showed an ad from Care to Beauty.
Shopping ad: Lancôme Teint Idole Ultra Wear Foundation 445N 30ml (1floz) · $37.25
Worth it question · Oct 3, 23:27 ET
In a conversation that began “estee lauder double wear dupe”, after the follow-up message, ChatGPT showed an ad from bareminerals.com.
Shopping ad: BAREPRO® 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 · $45
Comparison question · Oct 3, 23:04 ET
In a conversation that began “cc cream”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Shopping ad: The Super Tinted Hydrator · $91.80
Short search question · Oct 3, 23:24 ET
In a conversation that began “il makiage woke up like this vs fenty pro filtr for full coverage on oily skin”, after the follow-up message, ChatGPT showed an ad from IPSY.
Text ad: “Curated Beauty For You”
Comparison question · Oct 4, 03:18 ET
In a conversation that began “I'm very fair with pink undertones and everything looks orange, which foundations have true fair shades?”, after the follow-up message, ChatGPT showed an ad from ogee.com.
Shopping ad: Ogee Moisturizing Tinted Serum Foundation | Birch 0.25N - Fair (Neutral Undertones) | Organic Skincare & Makeup · $49
Long scenario question · Oct 4, 02:09 ET
In a conversation that began “drugstore foundation under $15”, after the follow-up message, ChatGPT showed an ad from saiehello.com.
Text ad: “Saie Dew Blush™”
Price question · Oct 3, 23:24 ET
In a conversation that began “affordable foundation for deep skin tones under $20 with a real shade range”, after the follow-up message, ChatGPT showed an ad from moirabeauty.com.
Text ad: “Save on MOIRA Beauty”
Price question · Oct 4, 05:19 ET
In a conversation that began “my foundation looks perfect in the morning but patchy and oily by noon, what should i change”, after the follow-up message, ChatGPT showed an ad from Raya Spa.
Text ad: “Raya Online Store”
Fix or choose question · Oct 4, 03:51 ET
In a conversation that began “I'm a guy who wants to even out my skin tone on camera for work videos without it looking like makeup, what should I try?”, after the follow-up message, ChatGPT showed an ad from particleformen.com.
Text ad: “Simple Dark Spot Routine”
Long scenario question · Oct 4, 00:58 ET
In a conversation that began “foundation”, after the follow-up message, ChatGPT showed an ad from LYFE Marketing.
Text ad: “Compare FB Ad Costs”
Short search question · Oct 4, 01:08 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 21.3% |
| Comparison | 23 | 16.3% |
| Fix or choose | 17 | 12.1% |
| Price | 20 | 14.2% |
| Long scenario | 22 | 15.6% |
| Short search | 15 | 10.6% |
| Worth it | 14 | 9.9% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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