Sunscreen ads in ChatGPT
Ads shown in ChatGPT conversations about Sunscreen. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 147 ads from 23 advertisers. Most often shown: Sky and Sol; Saks Fifth Avenue; and bareminerals.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Sunscreen conversations
23 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 147 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Sky and Sol | 57 | 38.8% |
| 2 | bareminerals.com | 17 | 11.6% |
| 3 | Saks Fifth Avenue | 17 | 11.6% |
| 4 | Nordstrom Rack | 9 | 6.1% |
| 5 | Mustela USA | 8 | 5.4% |
| 6 | Care to Beauty | 7 | 4.8% |
| 7 | Quince | 7 | 4.8% |
| 8 | Protocol Lab | 5 | 3.4% |
| 9 | Hydrojug | 2 | 1.4% |
| 10 | Osaka Ebisu | 2 | 1.4% |
| 11 | affderm.com | 1 | 0.7% |
| 12 | Bioderma | 1 | 0.7% |
| 13 | Bucking Beards | 1 | 0.7% |
| 14 | GoSol | 1 | 0.7% |
| 15 | Living Libations | 1 | 0.7% |
| 16 | nike.com | 1 | 0.7% |
| 17 | ogee.com | 1 | 0.7% |
| 18 | saiehello.com | 1 | 0.7% |
| 19 | skinceuticals.com | 1 | 0.7% |
| 20 | sugoimart.com | 1 | 0.7% |
| 21 | Sunsha | 1 | 0.7% |
| 22 | temu.com | 1 | 0.7% |
| 23 | Zenni Optical | 1 | 0.7% |
3 shown product ads (2.0%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 89 | 60.5% |
| Shopping ad (product name and price) | 58 | 39.5% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Sky and SolText ad
Sky & Sol Natural Mineral Sunscreen
Shown 57 times
- Mustela USAText ad
Broad-Spectrum, Mineral SPF for Babies & Adults
Shown 8 times
- bareminerals.comShopping ad
The Healthy Skin Routine
$115
Shown 6 times
- Protocol LabText ad
#1 Vitamin C Serum
Shown 5 times
- Care to BeautyText ad
European Sunscreen
Shown 5 times
- QuinceShopping ad
Mineral Mattescreen SPF 40 1.5 oz by Supergoop!
$40
Shown 4 times
- Saks Fifth AvenueShopping ad
Just Skin Tinted Moisturizer Sunscreen SPF 15
$61.20
Shown 4 times
- Nordstrom RackShopping ad
Shiseido Urban Environment Sun Dual Care™ Oil-Free Broad Spectrum SPF 40 Sunscreen at Nordstrom Rack, Size 1 Oz
$39
Shown 2 times
- Osaka EbisuText ad
Osaka Ebisu - J-Beauty & K-Beauty
Shown 2 times
- HydrojugText ad
Engineered to Keep Up
Shown 2 times
- skinceuticals.comShopping ad
Skinceuticals, Future Mineral Uv Defense Sunscreen Spf 50, 1.69 Fl Oz
$60
Shown 1 time
- Bucking BeardsText ad
Premium Beard Care for Sensitive Skin
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “sunscreen making my foundation patchy fix”, after the follow-up message, ChatGPT showed an ad from bareminerals.com.
Shopping ad: The Healthy Skin Routine · $115
Fix or choose question · Oct 3, 22:17 ET
In a conversation that began “is la roche posay sunscreen worth it”, after the follow-up message, ChatGPT showed an ad from Mustela USA.
Text ad: “Broad-Spectrum, Mineral SPF for Babies & Adults”
Worth it question · Oct 3, 22:09 ET
In a conversation that began “I'm going on a Hawaii snorkeling trip and need a reef safe sunscreen that actually stays on in the water, what should I buy?”, after the follow-up message, ChatGPT showed an ad from Sky and Sol.
Text ad: “Sky & Sol Natural Mineral Sunscreen”
Long scenario question · Oct 3, 21:32 ET
In a conversation that began “shiseido clear stick vs supergoop glow stick”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Shopping ad: Ultimate Sun Protector Lotion SPF 60+ · $44.20
Comparison question · Oct 3, 21:25 ET
In a conversation that began “sport sunscreen”, after the follow-up message, ChatGPT showed an ad from Hydrojug.
Text ad: “Engineered to Keep Up”
Short search question · Oct 3, 22:22 ET
In a conversation that began “i have super oily skin and live in Houston, I want the most matte sunscreen possible that won't break the bank”, after the follow-up message, ChatGPT showed an ad from Nordstrom Rack.
Shopping ad: Shiseido Urban Environment Sun Dual Care™ Oil-Free Broad Spectrum SPF 40 Sunscreen at Nordstrom Rack, Size 1 Oz · $39
Long scenario question · Oct 3, 22:02 ET
In a conversation that began “is it cheaper to buy eltamd uv clear from the brand site, amazon, or dermstore”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Mineral Mattescreen SPF 40 1.5 oz by Supergoop! · $40
Price question · Oct 3, 21:25 ET
In a conversation that began “inexpensive sunscreen for men under $12 that doesn't smell like the beach”, after the follow-up message, ChatGPT showed an ad from Care to Beauty.
Text ad: “European Sunscreen”
Price question · Oct 3, 21:40 ET
In a conversation that began “is supergoop unseen worth it”, after the follow-up message, ChatGPT showed an ad from skinceuticals.com.
Shopping ad: Skinceuticals, Future Mineral Uv Defense Sunscreen Spf 50, 1.69 Fl Oz · $60
Worth it question · Oct 3, 21:44 ET
In a conversation that began “biore uv aqua rich vs beauty of joseon relief sun”, after the follow-up message, ChatGPT showed an ad from Osaka Ebisu.
Text ad: “Osaka Ebisu - J-Beauty & K-Beauty”
Comparison question · Oct 3, 22:35 ET
In a conversation that began “best everyday sunscreen for a guy with a beard that doesn't get gunky in facial hair”, after the follow-up message, ChatGPT showed an ad from Bucking Beards.
Text ad: “Premium Beard Care for Sensitive Skin”
Best for question · Oct 3, 22:47 ET
In a conversation that began “best sunscreen for someone who sweats a lot at outdoor summer soccer games”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Nike Men's Swim Hydroguard Essential Dri-FIT UV Short Sleeve Top in Brown, Size: Small | NESSA586-241 · $36.97
Best for question · Oct 3, 21:23 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.4% |
| Price | 23 | 15.6% |
| Long scenario | 22 | 15.0% |
| Comparison | 22 | 15.0% |
| Fix or choose | 21 | 14.3% |
| Short search | 15 | 10.2% |
| Worth it | 14 | 9.5% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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