Face Serums ads in ChatGPT
Ads shown in ChatGPT conversations about Face Serums. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 145 ads from 26 advertisers. Most often shown: Protocol Lab, bareminerals.com and Timeless Skin Care.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Face Serums conversations
top 25 of 26Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 145 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Protocol Lab | 42 | 29.0% |
| 2 | bareminerals.com | 22 | 15.2% |
| 3 | Saks Fifth Avenue | 13 | 9.0% |
| 4 | Timeless Skin Care | 13 | 9.0% |
| 5 | theaestheticsspa.com | 8 | 5.5% |
| 6 | Living Libations | 7 | 4.8% |
| 7 | osmotics.com | 6 | 4.1% |
| 8 | Quince | 5 | 3.4% |
| 9 | SharkNinja Operating | 5 | 3.4% |
| 10 | Care to Beauty | 3 | 2.1% |
| 11 | Groupon | 3 | 2.1% |
| 12 | Nordstrom Rack | 2 | 1.4% |
| 13 | ogee.com | 2 | 1.4% |
| 14 | Yami | 2 | 1.4% |
| 15 | affderm.com | 1 | 0.7% |
| 16 | alteyaorganics.com | 1 | 0.7% |
| 17 | Amallow | 1 | 0.7% |
| 18 | barefaced.com | 1 | 0.7% |
| 19 | berrybeautiful.us | 1 | 0.7% |
| 20 | froyaorganics.com | 1 | 0.7% |
| 21 | goodmolecules.com | 1 | 0.7% |
| 22 | loyaltie.com | 1 | 0.7% |
| 23 | Nordstrom | 1 | 0.7% |
| 24 | North Biomedical | 1 | 0.7% |
| 25 | reVive Light Therapy | 1 | 0.7% |
1 more advertisers shared the other 1 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 67 | 46.2% |
| Shopping ad (product name and price) | 78 | 53.8% |
Shopping ads include 5 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Protocol LabText ad
#1 Vitamin C Serum
Shown 38 times
- bareminerals.comShopping ad
SKINLONGEVITY® Barrier Boosting Serum 30 ML
$50
Shown 17 times
- Timeless Skin CareShopping ad
20% Vitamin C+E Ferulic Acid Serum - Best-Selling Serum to Brighten, Smooth, Even Skin Tone, & Build Collagen by Timeless Skin Care - 1.7 oz
$35.95
Shown 12 times
- Living LibationsText ad
Find Your Best Skin Ever
Shown 7 times
- osmotics.comShopping ad
Anti-Aging Super Serum
$70
Shown 4 times
- QuinceShopping ad
Brighten Up Vitamin C Serum by Ursa Major
$56
Shown 4 times
- SharkNinja OperatingText ad
Shark CryoGlow™ Developed With Dermatologists
Shown 3 times
- Saks Fifth AvenueShopping ad
Gentle Vitamin C Serum
$106.25
Shown 3 times
- YamiText ad
Discover K-Beauty at Yami
Shown 2 times
- ogee.comShopping ad
Ogee Anti-Aging Retinol Alternative Bakuchiol 2% Elixir Serum | 3g | Organic Skincare & Makeup
$94
Shown 2 times
- Care to BeautyText ad
French Pharmacy Skincare
Shown 2 times
- theaestheticsspa.comShopping ad
Viktoria DeAnn Lift Peptide (1 fl oz)
£179.18
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “glow serum”, after the follow-up message, ChatGPT showed an ad from Timeless Skin Care.
Shopping ad: 20% Vitamin C+E Ferulic Acid Serum - Best-Selling Serum to Brighten, Smooth, Even Skin Tone, & Build Collagen by… · $35.95
Short search question · Oct 3, 22:18 ET
In a conversation that began “should serum go on damp or dry skin”, after the follow-up message, ChatGPT showed an ad from osmotics.com.
Shopping ad: Anti-Aging Super Serum · $70
Fix or choose question · Oct 3, 21:51 ET
In a conversation that began “best retinol for over 40”, after the follow-up message, ChatGPT showed an ad from Protocol Lab.
Text ad: “#1 Vitamin C Serum”
Best for question · Oct 3, 22:32 ET
In a conversation that began “my skin gets dehydrated from flying constantly for work, what hyaluronic acid serum actually makes a difference?”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Shopping ad: Hyaluronic Acid Concentrate · $63.75
Long scenario question · Oct 3, 21:48 ET
In a conversation that began “best night serum for dry mature skin”, after the follow-up message, ChatGPT showed an ad from SharkNinja Operating.
Text ad: “Shark CryoGlow™ Developed With Dermatologists”
Best for question · Oct 3, 22:12 ET
In a conversation that began “how to start using retinol without peeling”, after the follow-up message, ChatGPT showed an ad from Care to Beauty.
Text ad: “Gentle French Skincare”
Fix or choose question · Oct 3, 22:27 ET
In a conversation that began “I already use a strong retinol at night and want a hydrating serum that makes it easier to tolerate, what pairs well?”, after the follow-up message, ChatGPT showed an ad from bareminerals.com.
Shopping ad: SKINLONGEVITY® Barrier Boosting Serum 30 ML · $50
Long scenario question · Oct 3, 22:46 ET
In a conversation that began “dr dennis gross c+collagen serum vs drunk elephant c firma fresh day serum”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Brighten Up Vitamin C Serum by Ursa Major · $56
Comparison question · Oct 3, 22:21 ET
In a conversation that began “good serum under $15 at target”, after the follow-up message, ChatGPT showed an ad from goodmolecules.com.
Text ad: “Best Skincare Under $20”
Price question · Oct 3, 22:27 ET
In a conversation that began “face serum”, after the follow-up message, ChatGPT showed an ad from Living Libations.
Text ad: “Find Your Best Skin Ever”
Short search question · Oct 3, 21:29 ET
In a conversation that began “cheap hyaluronic acid serum at walmart”, after the follow-up message, ChatGPT showed an ad from Yami.
Text ad: “Discover K-Beauty at Yami”
Price question · Oct 3, 22:47 ET
In a conversation that began “is medik8 crystal retinal worth the price compared to drugstore retinol serums”, after the follow-up message, ChatGPT showed an ad from barefaced.com.
Text ad: “RetinAL Skin by Barefaced”
Worth it question · Oct 3, 22:03 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.7% |
| Comparison | 22 | 15.2% |
| Fix or choose | 21 | 14.5% |
| Price | 21 | 14.5% |
| Long scenario | 22 | 15.2% |
| Short search | 14 | 9.7% |
| Worth it | 15 | 10.3% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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