Mascara ads in ChatGPT
Ads shown in ChatGPT conversations about Mascara. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 146 ads from 22 advertisers. Most often shown: Thrive Causemetics, bareminerals.com and EpiLynx.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Mascara conversations
22 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 146 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Thrive Causemetics | 44 | 30.1% |
| 2 | bareminerals.com | 29 | 19.9% |
| 3 | EpiLynx | 12 | 8.2% |
| 4 | Saks Fifth Avenue | 9 | 6.2% |
| 5 | japaneseselect.com | 8 | 5.5% |
| 6 | NULASTIN | 7 | 4.8% |
| 7 | Opti Laboratories | 6 | 4.1% |
| 8 | Neiman Marcus | 5 | 3.4% |
| 9 | Care to Beauty | 4 | 2.7% |
| 10 | IPSY | 4 | 2.7% |
| 11 | Nordstrom | 3 | 2.1% |
| 12 | Nordstrom Rack | 3 | 2.1% |
| 13 | Korean Lash Lift by AURA Monaco | 2 | 1.4% |
| 14 | osmotics.com | 2 | 1.4% |
| 15 | colleenrothschild.com | 1 | 0.7% |
| 16 | Jotform | 1 | 0.7% |
| 17 | moirabeauty.com | 1 | 0.7% |
| 18 | ogee.com | 1 | 0.7% |
| 19 | Patrick Ta Beauty | 1 | 0.7% |
| 20 | poshmark.com | 1 | 0.7% |
| 21 | Sephora | 1 | 0.7% |
| 22 | temu.com | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 83 | 56.8% |
| Shopping ad (product name and price) | 63 | 43.2% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Thrive CausemeticsText ad
Mascara That Won't Smudge or Flake
Shown 42 times
- bareminerals.comShopping ad
LASHTOPIA® Mega Volume Mineral-Based Mascara
$24
Shown 29 times
- EpiLynxText ad
Mascara Made for Sensitive, Watery Eyes
Shown 8 times
- NULASTINText ad
For Lashes You Can See Across The Room
Shown 7 times
- japaneseselect.comShopping ad
Canmake Quick Lash Curler Mascara - Natural Black
$11.70
Shown 4 times
- Neiman MarcusText ad
Best-Selling Beauty
Shown 2 times
- Nordstrom RackShopping ad
Lancôme Lash Idôle Curl Goddess Curling & Volumizing Mascara in Black at Nordstrom Rack
$30
Shown 2 times
- Opti LaboratoriesText ad
Make extensions last longer
Shown 2 times
- IPSYText ad
50% Off Your First Personalized IPSY Bag
Shown 2 times
- Care to BeautyShopping ad
Maybelline The Falsies Surreal Extensions Waterproof Mascara 01 Very Black 10ml (0.33floz)
$11.69
Shown 2 times
- osmotics.comShopping ad
Eye Lash Enhancing Serum
$48
Shown 2 times
- Saks Fifth AvenueShopping ad
Visionary Lashes 006 Faux Mink False Lashes
$29
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “mascara”, after the follow-up message, ChatGPT showed an ad from Thrive Causemetics.
Text ad: “Mascara That Won't Smudge or Flake”
Short search question · Oct 3, 23:29 ET
In a conversation that began “is lashify worth the price for someone who wears lashes a few times a month”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Shopping ad: Faux Cils Longest Lash Mascara · $66.30
Worth it question · Oct 3, 23:20 ET
In a conversation that began “how to apply mascara to bottom lashes”, after the follow-up message, ChatGPT showed an ad from bareminerals.com.
Shopping ad: LASHTOPIA® Mega Volume Mineral-Based Mascara · $24
Fix or choose question · Oct 3, 23:32 ET
In a conversation that began “I'm getting married on the beach in Mexico and need a mascara that survives tears and humidity, what's best?”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Shopping ad: Diorshow Waterproof Mascara · $29.75
Long scenario question · Oct 3, 23:00 ET
In a conversation that began “is a waterproof mascara worth having just for summer and special occasions”, after the follow-up message, ChatGPT showed an ad from japaneseselect.com.
Shopping ad: Heroine Make Long UP Mascara Super Waterproof 01 Black 6g · $20.90
Worth it question · Oct 4, 04:41 ET
In a conversation that began “best mascara that doesn't smudge under my eyes by the end of a long workday”, after the follow-up message, ChatGPT showed an ad from EpiLynx.
Text ad: “Mascara Made for Sensitive, Watery Eyes”
Best for question · Oct 4, 03:34 ET
In a conversation that began “how much does a lash lift kit cost compared to getting a lash lift at a salon”, after the follow-up message, ChatGPT showed an ad from Korean Lash Lift by AURA Monaco.
Text ad: “🎓 Korean Lash Lift Full Kit”
Price question · Oct 3, 23:20 ET
In a conversation that began “best mascara for lash lifted lashes that won't undo the lift”, after the follow-up message, ChatGPT showed an ad from Opti Laboratories.
Text ad: “Protect Your Lashes Overnight”
Best for question · Oct 4, 01:49 ET
In a conversation that began “how much do i spend per year on mascara if i replace a $30 tube every three months”, after the follow-up message, ChatGPT showed an ad from IPSY.
Text ad: “50% Off Your First Personalized IPSY Bag”
Price question · Oct 4, 03:01 ET
In a conversation that began “how do i choose between a volumizing and lengthening mascara for short sparse lashes”, after the follow-up message, ChatGPT showed an ad from Care to Beauty.
Shopping ad: Maybelline The Falsies Surreal Extensions Waterproof Mascara 01 Very Black 10ml (0.33floz) · $11.69
Fix or choose question · Oct 3, 23:19 ET
In a conversation that began “what's the trick to applying mascara with hooded eyes so it doesn't stamp onto my lid”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Text ad: “Your Next Beauty Find”
Fix or choose question · Oct 3, 23:20 ET
In a conversation that began “how do i layer mascara for drama without getting clumps”, after the follow-up message, ChatGPT showed an ad from NULASTIN.
Text ad: “For Lashes You Can See Across The Room”
Fix or choose question · Oct 4, 04:23 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.5% |
| Comparison | 23 | 15.8% |
| Fix or choose | 19 | 13.0% |
| Price | 22 | 15.1% |
| Long scenario | 22 | 15.1% |
| Short search | 15 | 10.3% |
| Worth it | 15 | 10.3% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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