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Colgate Optic White ads in ChatGPT

In our capture of logged-out ChatGPT, 142 ads from Colgate Optic White appeared on screen (all text ads), in 2 distinct ad copies across 2 industries and 5 topics. Each one appeared after our follow-up message asking for a sponsored ad.

colgate.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
142
distinct ad copies
2
industries
2
topics
5

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Colgate Optic White advertised, not how often ChatGPT shows its ads.

Ad copies

Colgate Optic White ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

2 ad copies

  • Colgate Optic WhiteSponsored

    Crowned Best Toothpaste by Allure

    Text ad · shown 101 times

    Questions it appeared after

    1. “how do i get my teeth whiter for photos in one week without overdoing it”Teeth Whitening · Oct 4, 12:32 am ET
    2. “is crest whitestrips cheaper on amazon”Teeth Whitening · Oct 4, 12:50 am ET
    3. “is whitening toothpaste worth it or does it barely do anything”Teeth Whitening · Oct 4, 1:38 am ET
    4. “budget whitening toothpaste that works as well as the $10 ones”Teeth Whitening · Oct 4, 1:52 am ET
    5. “best electric toothbrush for a guy who drinks a lot of coffee and wants whiter teeth”Electric Toothbrushes · Oct 4, 3:26 am ET

    +96 more conversations with this ad copy

  • Colgate Optic WhiteSponsored

    Pro Series Toothpaste

    Text ad · shown 41 times

    Questions it appeared after

    1. “cheaper alternatives to the sonicare diamondclean that clean just as well”Electric Toothbrushes · Oct 4, 12:06 am ET
    2. “how do i whiten my teeth without making them look unnaturally bright”Teeth Whitening · Oct 4, 2:57 am ET
    3. “affordable teeth whitening kit under $40 that actually shows results”Teeth Whitening · Oct 4, 3:44 am ET

    +38 more conversations with this ad copy

Where it showed

Where Colgate Optic White ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Colgate Optic White’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

SmilePro46 ads shown3 shared topicstemu.com2,744 ads shown4 shared topicsPhilips US Norelco114 ads shown3 shared topicsSonic Dental36 ads shown3 shared topicsultra-smile.com10 ads shown2 shared topicsCare to Beauty182 ads shown3 shared topicsCheeky34 ads shown3 shared topicsWorldwide Dental15 ads shown3 shared topicsLiving Libations110 ads shown2 shared topicsSaks Fifth Avenue407 ads shown2 shared topicsiSonic12 ads shown2 shared topicsGroupon576 ads shown2 shared topicstop5best.com535 ads shown1 shared topicConsumer Picks105 ads shown2 shared topicsEverQuote1,002 ads shown1 shared topicIntuit Quickbooks644 ads shown1 shared topicThe Zebra495 ads shown1 shared topicCredible335 ads shown1 shared topic
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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