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IPSY ads in ChatGPT

In our capture of logged-out ChatGPT, 87 ads from IPSY appeared on screen (all text ads), in 3 distinct ad copies across 2 industries and 17 topics. Each one appeared after our follow-up message asking for a sponsored ad.

ipsy.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
87
distinct ad copies
3
industries
2
topics
17

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where IPSY advertised, not how often ChatGPT shows its ads.

Ad copies

IPSY ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

3 ad copies

  • IPSYSponsored

    50% Off Your First Personalized IPSY Bag

    Text ad · shown 62 times

    Questions it appeared after

    1. “I'm trying to simplify my routine to three products, which cleanser would you pick for normal to combination skin?”Face Cleansers · Oct 3, 9:45 pm ET
    2. “how much does ipsy cost per year if i upgrade to the glam bag plus”Beauty Subscription Boxes · Oct 3, 11:43 pm ET
    3. “how much do i spend per year on mascara if i replace a $30 tube every three months”Mascara · Oct 4, 3:01 am ET
    4. “cheapest way to try several foundation shades without buying full bottles”Foundation · Oct 4, 3:10 am ET
    5. “is there a clean beauty subscription or membership that saves money”Clean Beauty Brands · Oct 4, 4:07 am ET

    +57 more conversations with this ad copy

  • IPSYSponsored

    Curated Beauty For You

    Text ad · shown 14 times

    Questions it appeared after

    1. “how do i pick a concealer shade online when i'm between shades”Concealer · Oct 4, 3:15 am ET
    2. “what primer and setting combo should i use if my skin is oily but also has dry patches”Setting Spray · Oct 4, 3:16 am ET
    3. “il makiage woke up like this vs fenty pro filtr for full coverage on oily skin”Foundation · Oct 4, 3:18 am ET
    4. “best foundation for weddings that lasts all day”Foundation · Oct 4, 3:20 am ET

    +10 more conversations with this ad copy

  • IPSYSponsored

    Find New Beauty Faves

    Text ad · shown 11 times

    Our export holds no question text for these conversations.

Where it showed

Where IPSY ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 5 more topics, 6 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where IPSY’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Saks Fifth Avenue407 ads shown15 shared topicsNeiman Marcus325 ads shown15 shared topicsbareminerals.com301 ads shown14 shared topicsNordstrom269 ads shown14 shared topicsogee.com153 ads shown12 shared topicsCare to Beauty182 ads shown15 shared topicsEpiLynx98 ads shown10 shared topicsNordstrom Rack141 ads shown15 shared topicstemu.com2,744 ads shown13 shared topicsLiving Libations110 ads shown9 shared topicsmoirabeauty.com37 ads shown9 shared topicsL'ange Hair348 ads shown2 shared topicsIL MAKIAGE50 ads shown7 shared topicsSephora44 ads shown10 shared topicsThrive Causemetics84 ads shown6 shared topicsparticleformen.com90 ads shown8 shared topicsQuince701 ads shown10 shared topicsYami38 ads shown10 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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