Skincare Routines ads in ChatGPT
Ads shown in ChatGPT conversations about Skincare Routines. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 129 ads from 56 advertisers. Most often shown: Skin Pharmacy, Care to Beauty and particleformen.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Skincare Routines conversations
top 25 of 56Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 129 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Skin Pharmacy | 12 | 9.3% |
| 2 | Care to Beauty | 11 | 8.5% |
| 3 | hygienelab.com | 9 | 7.0% |
| 4 | particleformen.com | 9 | 7.0% |
| 5 | Protocol Lab | 6 | 4.7% |
| 6 | Living Libations | 4 | 3.1% |
| 7 | giuskincare.com | 3 | 2.3% |
| 8 | SharkNinja Operating | 3 | 2.3% |
| 9 | Sky and Sol | 3 | 2.3% |
| 10 | Babo Botanicals | 2 | 1.6% |
| 11 | bareminerals.com | 2 | 1.6% |
| 12 | Caldera + Lab | 2 | 1.6% |
| 13 | Exposed Skin Care | 2 | 1.6% |
| 14 | goodmolecules.com | 2 | 1.6% |
| 15 | kimnicholsmd.com | 2 | 1.6% |
| 16 | Loved01 | 2 | 1.6% |
| 17 | MDacne | 2 | 1.6% |
| 18 | medicubeamerica.com | 2 | 1.6% |
| 19 | Mustela USA | 2 | 1.6% |
| 20 | North Biomedical | 2 | 1.6% |
| 21 | Nuvane | 2 | 1.6% |
| 22 | Quince | 2 | 1.6% |
| 23 | Saks Fifth Avenue | 2 | 1.6% |
| 24 | Tallow Me Pretty | 2 | 1.6% |
| 25 | theaestheticsspa.com | 2 | 1.6% |
31 more advertisers shared the other 32 shown ads.
5 shown product ads (3.9%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 99 | 76.7% |
| Shopping ad (product name and price) | 30 | 23.3% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Skin PharmacyText ad
Curated Skincare
Shown 12 times
- hygienelab.comShopping ad
Face Moisturizer
$73
Shown 5 times
- Protocol LabText ad
#1 Vitamin C Serum
Shown 5 times
- Care to BeautyText ad
European Skincare
Shown 4 times
- Living LibationsText ad
Find Your Best Skin Ever
Shown 4 times
- SharkNinja OperatingText ad
Shark CryoGlow™ Developed With Dermatologists
Shown 3 times
- giuskincare.comText ad
G&U Skin Care
Medical-Grade Skincare That Delivers Results
Shown 3 times
- Sky and SolText ad
Sky & Sol Natural Mineral Sunscreen
Shown 3 times
- Exposed Skin CareText ad
Tired of Acne Treatments That Don’t Work?
Shown 2 times
- Babo BotanicalsText ad
Mineral SPF Made to Protect Sensitive Skin
Shown 2 times
- North BiomedicalText ad
Tried Every Anti-Aging Cream?
Shown 2 times
- Saks Fifth AvenueText ad
Best-Selling Skincare
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “oily skin routine”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Shopping ad: CAUDALÍE Vinopure Moisturizing Mattifying Fluid Moisturizer at Nordstrom, Size 1.35 Oz · $38
Short search question · Oct 3, 23:22 ET
In a conversation that began “what's the right order for vitamin c, retinol, moisturizer and sunscreen in a routine”, after the follow-up message, ChatGPT showed an ad from Mustela USA.
Text ad: “Broad-Spectrum, Mineral SPF for Babies & Adults”
Fix or choose question · Oct 4, 02:55 ET
In a conversation that began “best skincare routine for dark spots and uneven tone on deep skin”, after the follow-up message, ChatGPT showed an ad from amazon.com.
Text ad: “Serum for dark spots by Apivita”
Best for question · Oct 4, 00:51 ET
In a conversation that began “clinique 3 step system vs a simple cleanser, moisturizer and sunscreen routine from target”, after the follow-up message, ChatGPT showed an ad from Loved01.
Text ad: “Gentle Everyday Skincare”
Comparison question · Oct 3, 23:30 ET
In a conversation that began “kiehls vs lab series skincare routine for a man with combination skin”, after the follow-up message, ChatGPT showed an ad from hygienelab.com.
Shopping ad: Face Moisturizer · $27
Comparison question · Oct 4, 04:28 ET
In a conversation that began “is a skincare set worth buying”, after the follow-up message, ChatGPT showed an ad from bareminerals.com.
Shopping ad: SKINLONGEVITY® Face and Serum Set · $147
Worth it question · Oct 3, 23:33 ET
In a conversation that began “what to use in the morning vs night”, after the follow-up message, ChatGPT showed an ad from JCPenney.
Text ad: “Top Skincare Favorites”
Fix or choose question · Oct 4, 02:06 ET
In a conversation that began “how much does a good skincare routine cost”, after the follow-up message, ChatGPT showed an ad from theaestheticsspa.com.
Shopping ad: Discovery Essentials Regimen Kit · $163
Price question · Oct 3, 23:02 ET
In a conversation that began “is double cleansing worth it for oily skin”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Gentle Micellar Antioxidant Cleanser by The Outset · $32
Worth it question · Oct 3, 23:47 ET
In a conversation that began “best simple skincare routine for a man who has never used anything but soap”, after the follow-up message, ChatGPT showed an ad from MDacne.
Text ad: “Breakouts?”
Best for question · Oct 4, 03:27 ET
In a conversation that began “I want a vegan, cruelty free routine for combination skin, preferably brands I can get at Target, what would you recommend?”, after the follow-up message, ChatGPT showed an ad from Timeless Skin Care.
Shopping ad: Hyaluronic Acid 100% Pure - Best Clean Ultra Hydrating Serum | Boost Skin's Moisture Levels with Pure Hyaluronic Acid… · $46.95
Long scenario question · Oct 3, 23:08 ET
In a conversation that began “I travel for work three weeks a month and need a compact routine that fits in a small bag, what products do you suggest?”, after the follow-up message, ChatGPT showed an ad from Aervira.
Text ad: “Travel Vacuum Bags With a Rechargeable Pump”
Long scenario question · Oct 4, 04:29 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 22.5% |
| Price | 23 | 17.8% |
| Long scenario | 15 | 11.6% |
| Comparison | 21 | 16.3% |
| Fix or choose | 15 | 11.6% |
| Short search | 15 | 11.6% |
| Worth it | 11 | 8.5% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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