GPT Ad Library
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Sephora ads in ChatGPT

In our capture of logged-out ChatGPT, 44 ads from Sephora appeared on screen (25 text and 19 shopping ads), in 30 distinct ad copies across 1 industry and 23 topics. Each one appeared after our follow-up message asking for a sponsored ad.

sephora.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
44
distinct ad copies
30
industries
1
topics
23

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Sephora advertised, not how often ChatGPT shows its ads.

Ad copies

Sephora ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

top 24 of 30

  • SephoraSponsored

    The Hottest Makeup

    Text ad · shown 4 times

    Questions it appeared after

    1. “are luxury brushes worth it if i only wear makeup a couple of times a week”Makeup Brushes · Oct 3, 11:05 pm ET
    2. “best setting spray for a long flight so my makeup doesn't look dull when i land”Setting Spray · Oct 3, 11:08 pm ET
    3. “I want to try cream eyeshadow because powders feel like too much work, what sticks or pots are easy to use?”Eyeshadow Palettes · Oct 4, 4:33 am ET

    +1 more conversation with this ad copy

  • SephoraSponsored

    Shop SEPHORA® Hair Care

    Text ad · shown 4 times

    Our export holds no question text for these conversations.

  • SephoraSponsored

    Shop SEPHORA® Makeup

    Text ad · shown 4 times

    Questions it appeared after

    1. “how much more does clean makeup cost compared to drugstore makeup on average”Clean Beauty Brands · Oct 4, 1:52 am ET
    2. “why does perfume smell different on me than on my friend”Women's Perfume · Oct 4, 5:34 am ET

    +2 more conversations with this ad copy

  • SephoraSponsored

    Makeup You’ll Love

    Text ad · shown 3 times

    Questions it appeared after

    1. “how do i make pigmented shadows show up on deep skin without looking ashy”Eyeshadow Palettes · Oct 4, 1:08 am ET

    +2 more conversations with this ad copy

  • SephoraSponsored

    Shop SEPHORA® Beauty

    Text ad · shown 2 times

    Questions it appeared after

    1. “budget setting spray and powder combo under $20 for beginners”Setting Spray · Oct 3, 11:42 pm ET

    +1 more conversation with this ad copy

  • SephoraSponsored

    Powerful Skincare for Results

    Text ad · shown 2 times

    Questions it appeared after

    1. “I've been using Western skincare for years, which Korean products would be the biggest upgrade?”K-Beauty · Oct 4, 3:58 am ET

    +1 more conversation with this ad copy

  • SephoraSponsored

    The Best Beauty, Always

    Text ad · shown 2 times

    Questions it appeared after

    1. “My natural nails keep breaking at the tips, would a builder gel overlay help, and which brand is easiest to use at home?”Gel Extensions & Nail Art · Oct 4, 11:18 am ET

    +1 more conversation with this ad copy

  • SephoraSponsored

    Shop SEPHORA® Fragrance

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    CLEAN RESERVE Discovery Gift Set

    $28

    Shopping ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    SEPHORA COLLECTION Cream Lip Stain 10HR Liquid Lipstick 126 Hot Hot Pink 0.16 oz. / 5 mL

    $16

    Shopping ad · shown 1 time

    Questions it appeared after

    1. “colourpop lippie stix vs milani color statement for affordable everyday shades”Lipstick · Oct 3, 11:49 pm ET
  • SephoraSponsored

    PAT McGRATH LABS Mothership X Eyeshadow Palette: Moonlit Seduction

    $128

    Shopping ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    SEPHORA COLLECTION Mega Mix Eyeshadow Palette Fearless Cool Nude

    $18

    Shopping ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    MAKE UP FOR EVER Mist & Fix 24HR Hydrating Setting Spray 3.38 oz / 100 ml

    $36

    Shopping ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    Caudalie Self-Tan Hydrating Face Drops 0.5 oz/15 mL

    $29

    Shopping ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    Dyson Supersonic Nural™ Hair Dryer in Ceramic Pink null

    $379

    Shopping ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    innisfree Green Tea Ceramide Korean Makeup Removing Double Cleansing Balm 3.52/100

    $19

    Shopping ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    Lux Unfiltered Unfiltered Self Tanning Application Mitt NA/NA

    $15

    Shopping ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    The Original MakeUp Eraser Mini MakeUp Eraser® PRO Pink Reusable Makeup Remover

    $10

    Shopping ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    CLINIQUE Take The Day Off™ Facial Mousse Cleanser 4.2 oz / 125 ml

    $34

    Shopping ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    Gucci Flora Gorgeous Magnolia Eau de Parfum Travel Spray with Berries and Patchouli 0.33 oz / 10 ml eau de parfum spray

    $40

    Shopping ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    TOM FORD Soleil Blanc Eau de Parfum with Amber & Bergamot 1.7 oz/ 50 mL

    $300

    Shopping ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    TOM FORD Oud Wood Eau de Parfum with Sandalwood & Pink Pepper 3.4 oz/ 100 mL

    $460

    Shopping ad · shown 1 time

    Questions it appeared after

    1. “is tom ford oud wood worth it”Men's Cologne · Oct 4, 3:25 am ET
  • SephoraSponsored

    Get Your Beauty Today

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • SephoraSponsored

    The Hottest Skincare

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

More ad copies · 6 of 6

  1. SEPHORA COLLECTION All Day Makeup Setting Spray 2.7 oz/ 80 mL$18 · Shopping ad · shown 1 time
  2. Yves Saint Laurent Lash Clash Extreme Volume Mascara Uninhibited Brown 0.3 oz/9 mL$34 · Shopping ad · shown 1 time
  3. Too Faced Primed & Peachy Hydrating Makeup Primer 1 oz/30 mL$34 · Shopping ad · shown 1 time
  4. Milk Makeup Mini Hydro Grip Dewy Long-Lasting Setting Spray With Hyaluronic Acid + Niacinamide 1.69 / 50 mL$24 · Shopping ad · shown 1 time
  5. Shop SEPHORA® SkincareText ad · shown 1 time
  6. LORE Fragrance Discovery Set$25 · Shopping ad · shown 1 time
Where it showed

Where Sephora ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 11 more topics, 11 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Sephora’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Saks Fifth Avenue407 ads shown17 shared topicsNordstrom269 ads shown16 shared topicsNeiman Marcus325 ads shown17 shared topicsCare to Beauty182 ads shown17 shared topicsNordstrom Rack141 ads shown15 shared topicsbareminerals.com301 ads shown12 shared topicstemu.com2,744 ads shown16 shared topicsogee.com153 ads shown11 shared topicsIPSY87 ads shown10 shared topicstop5best.com535 ads shown12 shared topicsEpiLynx98 ads shown9 shared topicsmoirabeauty.com37 ads shown7 shared topicsLiving Libations110 ads shown8 shared topicsQuince701 ads shown8 shared topicsPatrick Ta Beauty32 ads shown7 shared topicssaiehello.com26 ads shown7 shared topicsloyaltie.com54 ads shown7 shared topicsGroupon576 ads shown9 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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