Men's Cologne ads in ChatGPT
Ads shown in ChatGPT conversations about Men's Cologne. We recorded 151 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 140 ads from 25 advertisers. Most often shown: FragranceX.com, scheels.com and Pura.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Men's Cologne conversations
25 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 140 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | FragranceX.com | 29 | 20.7% |
| 2 | scheels.com | 23 | 16.4% |
| 3 | Pura | 18 | 12.9% |
| 4 | Fulton and Roark | 14 | 10.0% |
| 5 | Clive Christian Perfume | 11 | 7.9% |
| 6 | FairScent New York | 8 | 5.7% |
| 7 | Carolina Herrera | 5 | 3.6% |
| 8 | fragranceblissco.com | 4 | 2.9% |
| 9 | Saks Fifth Avenue | 4 | 2.9% |
| 10 | divain Parfums US | 3 | 2.1% |
| 11 | temu.com | 3 | 2.1% |
| 12 | baudie.com | 2 | 1.4% |
| 13 | DecantX | 2 | 1.4% |
| 14 | NOYZ | 2 | 1.4% |
| 15 | Scentra Perfume Co. | 2 | 1.4% |
| 16 | Aerchitect | 1 | 0.7% |
| 17 | boadiceaperfume.com | 1 | 0.7% |
| 18 | Faire Wholesale | 1 | 0.7% |
| 19 | feelforever21.com | 1 | 0.7% |
| 20 | Groupon | 1 | 0.7% |
| 21 | mynextfragrance.com | 1 | 0.7% |
| 22 | Nordstrom | 1 | 0.7% |
| 23 | perfumegiants.com | 1 | 0.7% |
| 24 | perfumepur.com | 1 | 0.7% |
| 25 | Sephora | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 98 | 70.0% |
| Shopping ad (product name and price) | 42 | 30.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- FragranceX.comText ad
Up to 80% Off Designer Fragrances
Shown 29 times
- PuraText ad
Shop All Fragrances
Shown 18 times
- Clive Christian PerfumeText ad
Luxury Perfumes, Fragrances & Colognes
Shown 11 times
- Fulton and RoarkText ad
Find your scent for fall.
Shown 8 times
- FairScent New YorkText ad
Try the $300 bottle before you buy it
Shown 7 times
- scheels.comShopping ad
Dior Sauvage Eau de Toilette
$165
Shown 5 times
- fragranceblissco.comShopping ad
Giorgio Armani Acqua di Gio Cologne for men Eau de Toilette Spray 3.4 oz
$91.99
Shown 4 times
- Saks Fifth AvenueText ad
Iconic Beauty Brands
Shown 3 times
- divain Parfums USText ad
Designer Fragrance Dupes, 3.4oz.
Shown 3 times
- temu.comShopping ad
Chanel BLEU de CHANEL 1.7oz / 50ml EDT Spray NEW IN SEALED BOX
$122.98
Shown 2 times
- baudie.comText ad
Bella Organic Skin Inc
Want Odorless Sweat?
Shown 2 times
- Scentra Perfume Co.Text ad
Scentra Perfume Co.
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “is tom ford oud wood worth it”, after the follow-up message, ChatGPT showed an ad from Sephora.
Shopping ad: TOM FORD Oud Wood Eau de Parfum with Sandalwood & Pink Pepper 3.4 oz/ 100 mL · $460
Worth it question · Oct 4, 03:25 ET
In a conversation that began “is dior sauvage or bleu de chanel better as a signature scent for the office and weekends”, after the follow-up message, ChatGPT showed an ad from scheels.com.
Shopping ad: Dior Sauvage Eau de Toilette · $165
Comparison question · Oct 4, 02:37 ET
In a conversation that began “My wife says my cologne is too strong, what lighter scents would still make a good impression?”, after the follow-up message, ChatGPT showed an ad from Scentra Perfume Co..
Text ad: “Scentra Perfume Co.”
Long scenario question · Oct 4, 02:08 ET
In a conversation that began “I love Creed Aventus but can't justify the price, what's the best clone that actually lasts?”, after the follow-up message, ChatGPT showed an ad from FragranceX.com.
Text ad: “Up to 80% Off Designer Fragrances”
Long scenario question · Oct 4, 03:46 ET
In a conversation that began “is it worth getting a parfum concentration instead of an eau de toilette”, after the follow-up message, ChatGPT showed an ad from Clive Christian Perfume.
Text ad: “Luxury Perfumes, Fragrances & Colognes”
Worth it question · Oct 4, 05:01 ET
In a conversation that began “how to find a signature scent for men”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Text ad: “Iconic Beauty Brands”
Fix or choose question · Oct 4, 04:52 ET
In a conversation that began “how should i apply cologne if i want it noticeable but not overpowering”, after the follow-up message, ChatGPT showed an ad from Pura.
Text ad: “Shop All Fragrances”
Fix or choose question · Oct 4, 03:49 ET
In a conversation that began “My husband sweats a lot and his cologne turns sour by the afternoon, what scents hold up better?”, after the follow-up message, ChatGPT showed an ad from baudie.com.
Text ad: “Want Odorless Sweat?”
Long scenario question · Oct 4, 03:23 ET
In a conversation that began “is creed aventus worth $400 or are the clones good enough for most people”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Shopping ad: Creed Aventus Fragrance at Nordstrom, Size 3.3 Oz · $510
Worth it question · Oct 4, 03:23 ET
In a conversation that began “alternatives to dior sauvage”, after the follow-up message, ChatGPT showed an ad from FragranceX.com.
Text ad: “Up to 80% Off Designer Fragrances”
Comparison question · Oct 4, 00:52 ET
In a conversation that began “best cologne for summer in texas that doesn't turn sour or sweaty in the heat”, after the follow-up message, ChatGPT showed an ad from FragranceX.com.
Text ad: “Up to 80% Off Designer Fragrances”
Best for question · Oct 4, 00:07 ET
In a conversation that began “is an expensive cologne worth it for a guy who only wears it on weekends”, after the follow-up message, ChatGPT showed an ad from Pura.
Text ad: “Shop All Fragrances”
Worth it question · Oct 4, 02:01 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.7% |
| Comparison | 23 | 16.4% |
| Fix or choose | 18 | 12.9% |
| Price | 19 | 13.6% |
| Long scenario | 20 | 14.3% |
| Short search | 16 | 11.4% |
| Worth it | 15 | 10.7% |
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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