Body Wash & Lotion ads in ChatGPT
Ads shown in ChatGPT conversations about Body Wash & Lotion. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 133 ads from 43 advertisers. Most often shown: Care to Beauty, Tallow Me Pretty and top5best.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Body Wash & Lotion conversations
top 25 of 43Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 133 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Care to Beauty | 11 | 8.3% |
| 2 | Tallow Me Pretty | 9 | 6.8% |
| 3 | Skin Pharmacy | 4 | 3.0% |
| 4 | top5best.com | 4 | 3.0% |
| 5 | NOYZ | 3 | 2.3% |
| 6 | saltandstone.com | 3 | 2.3% |
| 7 | scheels.com | 3 | 2.3% |
| 8 | walmart.com | 3 | 2.3% |
| 9 | amoils.com | 2 | 1.5% |
| 10 | Babo Botanicals | 2 | 1.5% |
| 11 | Bali Body | 2 | 1.5% |
| 12 | Fulton and Roark | 2 | 1.5% |
| 13 | goodmolecules.com | 2 | 1.5% |
| 14 | Living Libations | 2 | 1.5% |
| 15 | Neiman Marcus | 2 | 1.5% |
| 16 | Raya Spa | 2 | 1.5% |
| 17 | Yami | 2 | 1.5% |
| 18 | Amallow | 1 | 0.8% |
| 19 | amazon.com | 1 | 0.8% |
| 20 | B-Stock Solutions | 1 | 0.8% |
| 21 | Beauty by Earth | 1 | 0.8% |
| 22 | BIG GUNS USA | 1 | 0.8% |
| 23 | Caldera + Lab | 1 | 0.8% |
| 24 | CHROMAT SKINCARE | 1 | 0.8% |
| 25 | Dr. Squatch | 1 | 0.8% |
18 more advertisers shared the other 18 shown ads.
49 shown product ads (36.8%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 67 | 50.4% |
| Shopping ad (product name and price) | 66 | 49.6% |
Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Tallow Me PrettyText ad
Moisture for Dry Skin
Shown 8 times
- Skin PharmacyText ad
Curated Skincare
Shown 4 times
- Care to BeautyText ad
Gentle French Skincare
Shown 3 times
- walmart.comText ad
Palmer's
Best Lotion For Dryness
Shown 3 times
- saltandstone.comText ad
SALT & STONE LLC
Luxury Body Wash
Shown 2 times
- Fulton and RoarkText ad
Find your scent for fall.
Shown 2 times
- YamiText ad
Discover K-Beauty at Yami
Shown 2 times
- Neiman MarcusText ad
Top Luxury Beauty Brands
Shown 2 times
- amoils.comText ad
Healing Natural Oils
Soothe Dry, Cracked Heels Naturally
Shown 2 times
- top5best.comShopping ad
Top 5 Best bum bum cream sol de janeiro
$22
Shown 2 times
- Bali BodyText ad
Natural Tanning Oil, Self Tan & Skincare Range
Shown 2 times
- NOYZText ad
A fine fragrance milk
Shown 2 times
Example conversations
7 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “I travel a lot and want travel sized body wash and lotion that actually work, what brands should I stock up on?”, after the follow-up message, ChatGPT showed an ad from ogee.com.
Shopping ad: Ogee Silky Dream Cleansing Cream - Travel Size | 1Oz/30ml | Organic Skincare & Makeup · $36
Long scenario question · Oct 4, 02:16 ET
In a conversation that began “every man jack vs old spice body wash for a guy who wants a cleaner scent”, after the follow-up message, ChatGPT showed an ad from Fulton and Roark.
Text ad: “Find your scent for fall.”
Comparison question · Oct 4, 04:14 ET
In a conversation that began “how much should i spend on body wash if i want something that feels luxurious”, after the follow-up message, ChatGPT showed an ad from saltandstone.com.
Text ad: “Luxury Body Wash”
Price question · Oct 4, 00:14 ET
In a conversation that began “is a fragrance free lotion worth switching to if scented ones make my skin feel uncomfortable”, after the follow-up message, ChatGPT showed an ad from Tallow Me Pretty.
Text ad: “Moisture for Dry Skin”
Worth it question · Oct 4, 02:46 ET
In a conversation that began “is sol de janeiro bum bum cream worth it or are you just paying for the smell”, after the follow-up message, ChatGPT showed an ad from walmart.com.
Text ad: “Best Lotion For Dryness”
Worth it question · Oct 4, 04:32 ET
In a conversation that began “best firming body lotion for skin that's losing bounce on arms and legs in my 50s”, after the follow-up message, ChatGPT showed an ad from osmotics.com.
Shopping ad: Blue Copper 5® Anti-Aging Body Lift · $144
Best for question · Oct 4, 03:33 ET
In a conversation that began “how do i get my body to smell good all day by layering body wash, lotion and perfume”, after the follow-up message, ChatGPT showed an ad from saltandstone.com.
Text ad: “Luxury Body Wash”
Fix or choose question · Oct 4, 01:51 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 21.8% |
| Comparison | 22 | 16.5% |
| Fix or choose | 15 | 11.3% |
| Price | 21 | 15.8% |
| Long scenario | 18 | 13.5% |
| Short search | 15 | 11.3% |
| Worth it | 13 | 9.8% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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