Self-Tanner ads in ChatGPT
Ads shown in ChatGPT conversations about Self-Tanner. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 142 ads from 25 advertisers. Most often shown: Beauty by Earth, Bali Body and loyaltie.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Self-Tanner conversations
25 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 142 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Beauty by Earth | 91 | 64.1% |
| 2 | Bali Body | 19 | 13.4% |
| 3 | loyaltie.com | 3 | 2.1% |
| 4 | IPSY | 2 | 1.4% |
| 5 | Nordstrom | 2 | 1.4% |
| 6 | saiehello.com | 2 | 1.4% |
| 7 | Sephora | 2 | 1.4% |
| 8 | Sjolie | 2 | 1.4% |
| 9 | top5best.com | 2 | 1.4% |
| 10 | bareminerals.com | 1 | 0.7% |
| 11 | byrosiejane.com | 1 | 0.7% |
| 12 | Care to Beauty | 1 | 0.7% |
| 13 | chejosboutique.com | 1 | 0.7% |
| 14 | CHROMAT SKINCARE | 1 | 0.7% |
| 15 | Etsy | 1 | 0.7% |
| 16 | feelforever21.com | 1 | 0.7% |
| 17 | Nordstrom Rack | 1 | 0.7% |
| 18 | particleformen.com | 1 | 0.7% |
| 19 | Quince | 1 | 0.7% |
| 20 | Raya Spa | 1 | 0.7% |
| 21 | Skin Pharmacy | 1 | 0.7% |
| 22 | Tallow Me Pretty | 1 | 0.7% |
| 23 | Viking | 1 | 0.7% |
| 24 | walmart.com | 1 | 0.7% |
| 25 | Warrior's Crown | 1 | 0.7% |
1 shown product ad (0.7%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 128 | 90.1% |
| Shopping ad (product name and price) | 14 | 9.9% |
Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Beauty by EarthText ad
Tan in 6 Hours
Shown 65 times
- Bali BodyText ad
Natural Tanning Oil, Self Tan & Skincare Range
Shown 19 times
- SjolieText ad
Pro Spray Tan Starter Kits
Shown 2 times
- IPSYText ad
50% Off Your First Personalized IPSY Bag
Shown 2 times
- Warrior's CrownText ad
Sunless Tanner for Bald Heads
Shown 1 time
- Nordstrom RackShopping ad
AHAVA Rose Salt Scrub at Nordstrom Rack
$9.97
Shown 1 time
- Tallow Me PrettyText ad
Moisture for Dry Skin
Shown 1 time
- CHROMAT SKINCAREText ad
The Mask Sale
Shown 1 time
- VikingText ad
Explore Paris & Provence
Shown 1 time
- NordstromText ad
Your Next Beauty Find
Shown 1 time
- loyaltie.comShopping ad
Berry Glow Body Oil
$14
Shown 1 time
- QuinceText ad
100% Organic Cotton Sheets?
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best self tanner for a guy who wants a healthy looking color without anyone noticing”, after the follow-up message, ChatGPT showed an ad from Warrior's Crown.
Text ad: “Sunless Tanner for Bald Heads”
Best for question · Oct 4, 03:48 ET
In a conversation that began “best tanning products for doing my own back without help”, after the follow-up message, ChatGPT showed an ad from Beauty by Earth.
Text ad: “Tan in 6 Hours”
Best for question · Oct 4, 04:49 ET
In a conversation that began “are face tanning drops worth it if i already use bronzer”, after the follow-up message, ChatGPT showed an ad from bareminerals.com.
Shopping ad: Faux Tan All-Over Face Color Bronzer · $23
Worth it question · Oct 4, 02:23 ET
In a conversation that began “is a self tanner remover worth buying or does exfoliating do the same job”, after the follow-up message, ChatGPT showed an ad from loyaltie.com.
Shopping ad: Fruity Whirl Whipped Sugar Scrub · $14
Worth it question · Oct 3, 23:47 ET
In a conversation that began “why is st tropez so expensive and is bondi sands just as good for half the price”, after the follow-up message, ChatGPT showed an ad from Bali Body.
Text ad: “Natural Tanning Oil, Self Tan & Skincare Range”
Price question · Oct 4, 03:12 ET
In a conversation that began “how to get rid of self tanner smell”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best in shower tanning lotion · $10.47
Fix or choose question · Oct 4, 00:19 ET
In a conversation that began “isle of paradise tanning water vs bondi sands technocolor for streak free results”, after the follow-up message, ChatGPT showed an ad from IPSY.
Text ad: “50% Off Your First Personalized IPSY Bag”
Comparison question · Oct 4, 03:13 ET
In a conversation that began “I want a self tanning kit as a gift for my sister before her honeymoon, what's a complete set to buy?”, after the follow-up message, ChatGPT showed an ad from Beauty by Earth.
Text ad: “Clean Self Tanner, Made in the USA”
Long scenario question · Oct 4, 01:04 ET
In a conversation that began “jergens natural glow vs l'oreal sublime bronze for a gradual tan on a budget”, after the follow-up message, ChatGPT showed an ad from Beauty by Earth.
Text ad: “Tan in 6 Hours”
Comparison question · Oct 4, 01:53 ET
In a conversation that began “how much is st tropez self tan”, after the follow-up message, ChatGPT showed an ad from Beauty by Earth.
Text ad: “Tan in 6 Hours”
Price question · Oct 4, 04:42 ET
In a conversation that began “best self tanner for olive skin that doesn't turn green or too yellow”, after the follow-up message, ChatGPT showed an ad from Beauty by Earth.
Text ad: “Tan in 6 Hours”
Best for question · Oct 4, 04:26 ET
In a conversation that began “how do i maintain a self tan for a week long beach vacation”, after the follow-up message, ChatGPT showed an ad from Beauty by Earth.
Text ad: “Wedding or Vacation Glow, No Sun Needed”
Fix or choose question · Oct 4, 03:28 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 21.1% |
| Price | 22 | 15.5% |
| Long scenario | 21 | 14.8% |
| Comparison | 21 | 14.8% |
| Fix or choose | 19 | 13.4% |
| Short search | 14 | 9.9% |
| Worth it | 15 | 10.6% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.