Teeth Whitening ads in ChatGPT
Ads shown in ChatGPT conversations about Teeth Whitening. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 146 ads from 13 advertisers. Most often shown: Colgate Optic White, SmilePro and Dental Gear.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Teeth Whitening conversations
13 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 146 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Colgate Optic White | 107 | 73.3% |
| 2 | SmilePro | 25 | 17.1% |
| 3 | Dental Gear | 3 | 2.1% |
| 4 | Groupon | 2 | 1.4% |
| 5 | amazon.com | 1 | 0.7% |
| 6 | Bond Aesthetic | 1 | 0.7% |
| 7 | Bright Light Dentistry | 1 | 0.7% |
| 8 | Cricket Media | 1 | 0.7% |
| 9 | Hello Ortho | 1 | 0.7% |
| 10 | mercari.com | 1 | 0.7% |
| 11 | Philips US Norelco | 1 | 0.7% |
| 12 | temu.com | 1 | 0.7% |
| 13 | Troothandsmiles | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 142 | 97.3% |
| Shopping ad (product name and price) | 4 | 2.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Colgate Optic WhiteText ad
Crowned Best Toothpaste by Allure
Shown 94 times
- SmileProText ad
Whiten Your Teeth at Home
Shown 25 times
- Dental GearText ad
Get UP TO 20% OFF our Digital Tooth Shade Analyzer
Shown 3 times
- Bright Light DentistryText ad
Friendly, Full-Service Dental Care
Shown 1 time
- Cricket MediaText ad
Shop Magazines For Kids & Teens
Shown 1 time
- Bond AestheticText ad
Cosmetic & Luxury Dentist in Aventura, FL | BOND A
Shown 1 time
- amazon.comText ad
Philips US Sonicare
Go further with your oral care
Shown 1 time
- TroothandsmilesText ad
Irvine Dentist | Trooth & Smiles
Shown 1 time
- mercari.comShopping ad
Opalescence Teeth Whitening - New Beauty
$7.13
Shown 1 time
- GrouponShopping ad
Deals on Top Brands
$9.49
Shown 1 time
- temu.comShopping ad
Crest Brilliance Luminous Purple Toothpaste 4.6 Oz (Pack of 6)
$41.49
Shown 1 time
- Hello OrthoText ad
A Better Orthodontic Experience
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “I have a big presentation next week and want a quick brightness boost for my smile, what can work in a few days?”, after the follow-up message, ChatGPT showed an ad from Colgate Optic White.
Text ad: “Crowned Best Toothpaste by Allure”
Long scenario question · Oct 4, 04:11 ET
In a conversation that began “are expensive whitening kits worth it if i drink coffee every day”, after the follow-up message, ChatGPT showed an ad from Bright Light Dentistry.
Text ad: “Friendly, Full-Service Dental Care”
Worth it question · Oct 4, 03:52 ET
In a conversation that began “best teeth whitening for yellowish teeth that look dull in photos”, after the follow-up message, ChatGPT showed an ad from SmilePro.
Text ad: “Whiten Your Teeth at Home”
Best for question · Oct 4, 03:47 ET
In a conversation that began “strips vs trays vs pen which is best”, after the follow-up message, ChatGPT showed an ad from Bond Aesthetic.
Text ad: “Cosmetic & Luxury Dentist in Aventura, FL | BOND A”
Fix or choose question · Oct 4, 00:40 ET
In a conversation that began “what's the right way to use a whitening pen so it actually works”, after the follow-up message, ChatGPT showed an ad from Colgate Optic White.
Text ad: “Crowned Best Toothpaste by Allure”
Fix or choose question · Oct 4, 03:25 ET
In a conversation that began “is it worth whitening my teeth before my wedding photos or will it look fake”, after the follow-up message, ChatGPT showed an ad from Colgate Optic White.
Text ad: “Crowned Best Toothpaste by Allure”
Worth it question · Oct 4, 05:13 ET
In a conversation that began “is crest whitestrips cheaper on amazon”, after the follow-up message, ChatGPT showed an ad from Colgate Optic White.
Text ad: “Crowned Best Toothpaste by Allure”
Price question · Oct 4, 00:50 ET
In a conversation that began “affordable teeth whitening kit under $40 that actually shows results”, after the follow-up message, ChatGPT showed an ad from Colgate Optic White.
Text ad: “Pro Series Toothpaste”
Price question · Oct 4, 03:44 ET
In a conversation that began “hismile pap plus strips vs crest gentle routine for people who find peroxide too strong”, after the follow-up message, ChatGPT showed an ad from Colgate Optic White.
Text ad: “Crowned Best Toothpaste by Allure”
Comparison question · Oct 4, 04:49 ET
In a conversation that began “how do i whiten my teeth without making them look unnaturally bright”, after the follow-up message, ChatGPT showed an ad from Colgate Optic White.
Text ad: “Pro Series Toothpaste”
Fix or choose question · Oct 4, 02:57 ET
In a conversation that began “whitening strips slipping fix”, after the follow-up message, ChatGPT showed an ad from SmilePro.
Text ad: “Whiten Your Teeth at Home”
Fix or choose question · Oct 4, 03:58 ET
In a conversation that began “how do i keep my teeth white if i don't want to give up coffee and tea”, after the follow-up message, ChatGPT showed an ad from Colgate Optic White.
Text ad: “Crowned Best Toothpaste by Allure”
Fix or choose question · Oct 4, 02:41 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.5% |
| Price | 23 | 15.8% |
| Long scenario | 22 | 15.1% |
| Comparison | 20 | 13.7% |
| Fix or choose | 21 | 14.4% |
| Short search | 15 | 10.3% |
| Worth it | 15 | 10.3% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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