Beauty & Personal Care

Drugstore Luxury Dupes ads in ChatGPT

Ads shown in ChatGPT conversations about Drugstore Luxury Dupes. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 149 ads from 58 advertisers. Most often shown: saiehello.com, L'ange Hair and IL MAKIAGE.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

150
conversations recorded
149
ads shown
58
advertisers
29%
shopping ads

Advertisers shown in Drugstore Luxury Dupes conversations

top 25 of 58

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 149 shown ads.

#AdvertiserWebsiteAds shownShare
1saiehello.comsaiehello.com106.7%
2L'ange Hairlangehair.com96.0%
3bareminerals.combareminerals.com85.4%
4IL MAKIAGEilmakiage.com85.4%
5Neiman Marcusneimanmarcus.com64.0%
6ogee.comogee.com64.0%
7Saks Fifth Avenuesaksfifthavenue.com64.0%
8Nordstrom Racknordstromrack.com53.4%
9Quincequince.com53.4%
10Care to Beautycaretobeauty.com42.7%
11FragranceX.comfragrancex.com42.7%
12NOYZnoyz.com42.7%
13Purapura.com42.7%
14colleenrothschild.comcolleenrothschild.com32.0%
15EpiLynxepilynx.com32.0%
16Nordstromnordstrom.com32.0%
17Thrive Causemeticsthrivecausemetics.com32.0%
18byrosiejane.combyrosiejane.com21.3%
19DESIGNME HAIR USAdesignmehair.com21.3%
20Face Plunge Cofaceplungecompany.com21.3%
21IPSYipsy.com21.3%
22Keratin Salon Directkeratinsalondirect.com21.3%
23Living Libationslivinglibations.com21.3%
24moirabeauty.commoirabeauty.com21.3%
25North Biomedicalnorthbiomedical.com21.3%

33 more advertisers shared the other 39 shown ads.

3 shown product ads (2.0%) did not name the merchant and are not ranked.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)10671.1%
Shopping ad (product name and price)4328.9%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • IL MAKIAGEText ad

    Try Before You Buy

    Shown 8 times

  • saiehello.comText ad

    Saie, Clean Beauty for All

    Glowy Super™ Gel

    Shown 6 times

  • L'ange HairText ad

    Your Styling Pair: $99

    Shown 5 times

  • QuinceShopping ad

    100% Mulberry Silk Pillowcase

    $44.90

    Shown 4 times

  • PuraText ad

    Shop All Fragrances

    Shown 4 times

  • bareminerals.comShopping ad

    Faux Tan All-Over Face Color Bronzer

    $23

    Shown 4 times

  • FragranceX.comText ad

    Up to 80% Off Designer Fragrances

    Shown 4 times

  • Saks Fifth AvenueText ad

    Top Luxury Beauty Items

    Shown 3 times

  • colleenrothschild.comText ad

    Rothschild Beauty Group, LLC

    Tinted Under-Eye Cream

    Shown 3 times

  • Neiman MarcusText ad

    Top Luxury Beauty Brands

    Shown 3 times

  • SharkNinja OperatingShopping ad

    Shark CryoGlow, FacialPro Glow & Depuffi Stand Bundle in Frosted Green | FW312SG | SharkNinja

    $649.99

    Shown 2 times

  • EpiLynxText ad

    All-Day Lip Stain for Dry, Sensitive Lips

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “shark flexstyle vs a cheap airwrap dupe on amazon for curling long hair”, after the follow-up message, ChatGPT showed an ad from L'ange Hair.

    Text ad: “Your Styling Pair: $99”

    Comparison question · Oct 4, 05:26 ET

  2. In a conversation that began “best dupe for a solawave wand for a quick glow before events”, after the follow-up message, ChatGPT showed an ad from SharkNinja Operating.

    Shopping ad: Shark CryoGlow, FacialPro Glow & Depuffi Stand Bundle in Frosted Green | FW312SG | SharkNinja · $649.99

    Best for question · Oct 4, 01:34 ET

  3. In a conversation that began “is the elf beauty wand worth it”, after the follow-up message, ChatGPT showed an ad from Nordstrom Rack.

    Shopping ad: SPECTRUM Very Cherry 10-Piece Dual Ended Makeup Brush, Sponge & Puff Set $90 Value in Red at Nordstrom Rack · $39.97

    Worth it question · Oct 4, 04:18 ET

  4. In a conversation that began “how do i find a drugstore dupe for my discontinued favorite lipstick shade”, after the follow-up message, ChatGPT showed an ad from Thrive Causemetics.

    Text ad: “Polished Lips Without Touchups”

    Fix or choose question · Oct 4, 00:02 ET

  5. In a conversation that began “best drugstore dupes for a glowy natural makeup look”, after the follow-up message, ChatGPT showed an ad from osmotics.com.

    Shopping ad: Radiance Illuminating Blush · $46

    Best for question · Oct 4, 04:05 ET

  6. In a conversation that began “loreal elvive extraordinary oil vs moroccanoil treatment for shine and frizz”, after the follow-up message, ChatGPT showed an ad from DESIGNME HAIR USA.

    Text ad: “Defined Curls. No Crunch. No Frizz.”

    Comparison question · Oct 4, 04:11 ET

  7. In a conversation that began “is a cheap silk pillowcase worth it or should i pay for slip”, after the follow-up message, ChatGPT showed an ad from Quince.

    Shopping ad: 100% Mulberry Silk Pillowcase · $44.90

    Worth it question · Oct 4, 05:18 ET

  8. In a conversation that began “how do i compare a skincare dupe's ingredient list to the original to see if it's really similar”, after the follow-up message, ChatGPT showed an ad from Beauty by Earth.

    Text ad: “Clean Self Tanner, Made in the USA”

    Fix or choose question · Oct 4, 00:15 ET

  9. In a conversation that began “i want to recreate a full Sephora makeup look using only drugstore dupes, what would you put together for under $60?”, after the follow-up message, ChatGPT showed an ad from EpiLynx.

    Text ad: “All-Day Lip Stain for Dry, Sensitive Lips”

    Long scenario question · Oct 4, 05:12 ET

  10. In a conversation that began “cheapest dupe for charlotte tilbury flawless filter”, after the follow-up message, ChatGPT showed an ad from saiehello.com.

    Text ad: “Glowy Super™ Gel”

    Price question · Oct 4, 05:45 ET

  11. In a conversation that began “are drugstore dupes worth it or do luxury products actually perform better”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.

    Text ad: “Top Luxury Beauty Items”

    Worth it question · Oct 4, 04:57 ET

  12. In a conversation that began “is nivea creme worth it as a la mer dupe”, after the follow-up message, ChatGPT showed an ad from Yami.

    Text ad: “Discover K-Beauty at Yami”

    Worth it question · Oct 4, 05:27 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
303020.1%
Price
what something costs or where to buy it cheaply
232315.4%
Long scenario
a personal situation in a sentence or two
232315.4%
Comparison
one product or service against another, or alternatives
222214.8%
Fix or choose
a problem to fix, or a choice to make
222214.8%
Short search
a few words, like a search box
15149.4%
Worth it
whether something is worth buying or switching to
151510.1%

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Other Beauty & Personal Care topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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