Lip Care ads in ChatGPT
Ads shown in ChatGPT conversations about Lip Care. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 144 ads from 27 advertisers. Most often shown: EpiLynx, bareminerals.com and ogee.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Lip Care conversations
top 25 of 27Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 144 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | EpiLynx | 20 | 13.9% |
| 2 | bareminerals.com | 9 | 6.2% |
| 3 | ogee.com | 8 | 5.6% |
| 4 | osmotics.com | 4 | 2.8% |
| 5 | scheels.com | 3 | 2.1% |
| 6 | Care to Beauty | 2 | 1.4% |
| 7 | chejosboutique.com | 2 | 1.4% |
| 8 | temu.com | 2 | 1.4% |
| 9 | Thrive Causemetics | 2 | 1.4% |
| 10 | Discount Mugs | 1 | 0.7% |
| 11 | DryEye Rescue | 1 | 0.7% |
| 12 | EFPY | 1 | 0.7% |
| 13 | Etsy | 1 | 0.7% |
| 14 | goodmolecules.com | 1 | 0.7% |
| 15 | homenkitchenshop.com | 1 | 0.7% |
| 16 | japaneseselect.com | 1 | 0.7% |
| 17 | Living Libations | 1 | 0.7% |
| 18 | moirabeauty.com | 1 | 0.7% |
| 19 | Mustela USA | 1 | 0.7% |
| 20 | Nordstrom | 1 | 0.7% |
| 21 | Nordstrom Rack | 1 | 0.7% |
| 22 | Saks Fifth Avenue | 1 | 0.7% |
| 23 | Sky and Sol | 1 | 0.7% |
| 24 | theaestheticsspa.com | 1 | 0.7% |
| 25 | top5best.com | 1 | 0.7% |
2 more advertisers shared the other 2 shown ads.
74 shown product ads (51.4%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 32 | 22.2% |
| Shopping ad (product name and price) | 112 | 77.8% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- EpiLynxText ad
All-Day Lip Stain for Dry, Sensitive Lips
Shown 20 times
- ogee.comShopping ad
Ogee Plumping Sculpted Lip Oil - Clear | 3g | Organic Skincare & Makeup
$28
Shown 5 times
- osmotics.comShopping ad
Blue Copper 5® Lip Plumper
$74
Shown 4 times
- bareminerals.comShopping ad
Nourishing Lip Oil
$25
Shown 3 times
- scheels.comShopping ad
Balmshot Classic lip-care
$5.99
Shown 3 times
- Thrive CausemeticsText ad
Polished Lips Without Touchups
Shown 2 times
- theaestheticsspa.comShopping ad
Pure Lip Balm
$9
Shown 1 time
- EtsyShopping ad
Coconut oil Lip balm SPF20 Tinted Dark RED/ Natural & Handmade /Skin Care
$23.19
Shown 1 time
- EFPYText ad
Efpy - wellness lip balms
Shown 1 time
- VisfreshText ad
Free Gift With Your Visfresh Order
Shown 1 time
- Nordstrom RackShopping ad
Kopari Lip Love Moisture Balm SPF 30 in Pink Strawberry at Nordstrom Rack
$26
Shown 1 time
- chejosboutique.comShopping ad
Lip Sips Hydrating Lip Balm Set
$22
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how long does a jar of lip sleeping mask last if i use it every night”, after the follow-up message, ChatGPT showed an ad from EpiLynx.
Text ad: “All-Day Lip Stain for Dry, Sensitive Lips”
Price question · Oct 4, 04:58 ET
In a conversation that began “cheapest tinted lip balm with spf at target”, after the follow-up message, ChatGPT showed an ad from Etsy.
Shopping ad: Coconut oil Lip balm SPF20 Tinted Dark RED/ Natural & Handmade /Skin Care · $23.19
Price question · Oct 4, 01:54 ET
In a conversation that began “is summer fridays lip balm worth it”, after the follow-up message, ChatGPT showed an ad from Nordstrom Rack.
Shopping ad: Kopari Lip Love Moisture Balm SPF 30 in Pink Strawberry at Nordstrom Rack · $26
Worth it question · Oct 4, 05:45 ET
In a conversation that began “are lip oils worth it”, after the follow-up message, ChatGPT showed an ad from bareminerals.com.
Shopping ad: Nourishing Lip Oil · $25
Worth it question · Oct 4, 01:36 ET
In a conversation that began “how do i keep my lips smooth under matte lipstick all day”, after the follow-up message, ChatGPT showed an ad from Thrive Causemetics.
Text ad: “Polished Lips Without Touchups”
Fix or choose question · Oct 4, 00:19 ET
In a conversation that began “how do i get rid of dry patches on my lips before a big event tomorrow”, after the follow-up message, ChatGPT showed an ad from goodmolecules.com.
Text ad: “Best Skincare Under $20”
Fix or choose question · Oct 4, 03:04 ET
In a conversation that began “laneige lip mask vs summer fridays lip balm”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Instant Plumping Lip Balm, Hydrating & Color-free Formula With Lip Mask Technology, Suitable For Dry Cracked Lips, Of… · $2.45
Comparison question · Oct 4, 00:23 ET
In a conversation that began “is rhode peptide lip tint worth it or just viral hype”, after the follow-up message, ChatGPT showed an ad from Care to Beauty.
Shopping ad: Inglot Lip Volume Tinted Lip Balm 122 Sunlit Pink 2g (0.07oz) · $17.73
Worth it question · Oct 4, 01:24 ET
In a conversation that began “is a tinted lip balm worth it instead of wearing lipstick every day”, after the follow-up message, ChatGPT showed an ad from ogee.com.
Shopping ad: Ogee Plumping Tinted Lip Set | 3g | Organic Skincare & Makeup · $93
Worth it question · Oct 4, 01:38 ET
In a conversation that began “how much is laneige lip sleeping mask”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Shopping ad: COSRX Lip Sleep - Balancium Ceramide Lip Butter Sleeping Mask in Pink at Nordstrom · $19
Price question · Oct 4, 04:42 ET
In a conversation that began “is lanolips worth it”, after the follow-up message, ChatGPT showed an ad from EpiLynx.
Text ad: “All-Day Lip Stain for Dry, Sensitive Lips”
Worth it question · Oct 4, 04:54 ET
In a conversation that began “is an expensive lip balm worth it or does chapstick work just as well”, after the follow-up message, ChatGPT showed an ad from Thrive Causemetics.
Text ad: “Polished Lips Without Touchups”
Worth it question · Oct 3, 23:57 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.8% |
| Price | 23 | 16.0% |
| Long scenario | 22 | 15.3% |
| Comparison | 22 | 15.3% |
| Fix or choose | 18 | 12.5% |
| Short search | 14 | 9.7% |
| Worth it | 15 | 10.4% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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