Concealer ads in ChatGPT
Ads shown in ChatGPT conversations about Concealer. We recorded 152 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 148 ads from 28 advertisers. Most often shown: ogee.com, colleenrothschild.com and bareminerals.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Concealer conversations
top 25 of 28Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 148 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | ogee.com | 29 | 19.6% |
| 2 | colleenrothschild.com | 22 | 14.9% |
| 3 | bareminerals.com | 16 | 10.8% |
| 4 | Saks Fifth Avenue | 14 | 9.5% |
| 5 | Neiman Marcus | 10 | 6.8% |
| 6 | particleformen.com | 9 | 6.1% |
| 7 | Nordstrom | 6 | 4.1% |
| 8 | IPSY | 5 | 3.4% |
| 9 | osmotics.com | 5 | 3.4% |
| 10 | IL MAKIAGE | 4 | 2.7% |
| 11 | EpiLynx | 3 | 2.0% |
| 12 | moirabeauty.com | 3 | 2.0% |
| 13 | SharkNinja Operating | 3 | 2.0% |
| 14 | Kole Imports & Closeouts | 2 | 1.4% |
| 15 | Raya Spa | 2 | 1.4% |
| 16 | temu.com | 2 | 1.4% |
| 17 | beautifect.com | 1 | 0.7% |
| 18 | Caldera + Lab | 1 | 0.7% |
| 19 | CardCash Exchange | 1 | 0.7% |
| 20 | Monika Blunder Beauty | 1 | 0.7% |
| 21 | Mr. Rebates | 1 | 0.7% |
| 22 | Nordstrom Rack | 1 | 0.7% |
| 23 | Patrick Ta Beauty | 1 | 0.7% |
| 24 | Skin Pharmacy | 1 | 0.7% |
| 25 | Sonage Skincare | 1 | 0.7% |
3 more advertisers shared the other 3 shown ads.
1 shown product ad (0.7%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 70 | 47.3% |
| Shopping ad (product name and price) | 78 | 52.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- colleenrothschild.comText ad
Rothschild Beauty Group, LLC
Tinted Under-Eye Cream
Shown 22 times
- bareminerals.comShopping ad
BAREPRO® 16HR All Over Skin-Perfecting Matte Concealer
$32
Shown 16 times
- ogee.comShopping ad
Ogee Complexion Perfecting Concealer with Buildable Coverage | Balsam 5.25 W - Medium Tan with Warm Undertones | Organic Skincare & Makeup
$33
Shown 10 times
- Neiman MarcusText ad
Best-Selling Beauty
Shown 5 times
- osmotics.comShopping ad
Concealer and So Much More
$36
Shown 5 times
- particleformen.comText ad
Particle Aesthetic Science LTD
Less Tired-Looking Eyes
Shown 4 times
- Saks Fifth AvenueShopping ad
Soft Matte Complete Concealer
$30.60
Shown 4 times
- IL MAKIAGEText ad
Try Before You Buy
Shown 4 times
- EpiLynxText ad
Coconut-Free Eye Cream for Dark Circles
Shown 3 times
- SharkNinja OperatingText ad
Shark CryoGlow™ LED Mask with Under-Eye Cooling
Shown 3 times
- NordstromText ad
Your Next Beauty Find
Shown 2 times
- IPSYText ad
Find New Beauty Faves
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best concealer deals in sephora or ulta holiday makeup sets”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Shopping ad: Teint Idole Ultra Wear All Over Concealer · $27.20
Price question · Oct 3, 23:06 ET
In a conversation that began “bobbi brown corrector vs too faced peach perfect for canceling dark circles on medium skin”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Text ad: “Your Next Beauty Find”
Comparison question · Oct 3, 23:12 ET
In a conversation that began “rare beauty vs nars concealer”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Shopping ad: High Performance Concealer, Light · $80.75
Comparison question · Oct 3, 23:21 ET
In a conversation that began “I have oily skin and my concealer slides off by midday in Miami humidity, what long wear concealer holds up?”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Waterproof Facial Trio: Full-Coverage Concealer + Lightweight Foundation + Oil-Control Powder – Precise Blemish… · $9.11
Long scenario question · Oct 3, 23:34 ET
In a conversation that began “cheapest concealer that actually covers”, after the follow-up message, ChatGPT showed an ad from colleenrothschild.com.
Text ad: “Tinted Under-Eye Cream”
Price question · Oct 3, 23:24 ET
In a conversation that began “best color corrector for blue under eyes”, after the follow-up message, ChatGPT showed an ad from particleformen.com.
Text ad: “Face and Eye Area Care”
Best for question · Oct 4, 00:57 ET
In a conversation that began “best brightening concealer for tired eyes”, after the follow-up message, ChatGPT showed an ad from bareminerals.com.
Shopping ad: BAREPRO® 16HR All Over Skin-Perfecting Matte Concealer · $32
Best for question · Oct 3, 22:57 ET
In a conversation that began “how to apply concealer on hooded eyes”, after the follow-up message, ChatGPT showed an ad from Monika Blunder Beauty.
Text ad: “Line it soft. Build it up.”
Fix or choose question · Oct 3, 23:24 ET
In a conversation that began “is kosas revealer worth it”, after the follow-up message, ChatGPT showed an ad from ogee.com.
Shopping ad: Ogee Complexion Perfecting Concealer with Buildable Coverage | Balsam 5.25 W - Medium Tan with Warm Undertones |… · $33
Worth it question · Oct 4, 05:41 ET
In a conversation that began “my concealer looks great at first but creases into lines within an hour, what am i doing wrong”, after the follow-up message, ChatGPT showed an ad from Raya Spa.
Text ad: “Raya Online Store”
Fix or choose question · Oct 4, 03:28 ET
In a conversation that began “color corrector”, after the follow-up message, ChatGPT showed an ad from IL MAKIAGE.
Text ad: “Try Before You Buy”
Short search question · Oct 3, 23:15 ET
In a conversation that began “I'm fair with blue veins under my eyes, which color corrector and concealer would neutralize that best?”, after the follow-up message, ChatGPT showed an ad from Mr. Rebates.
Text ad: “Shopping at Sephora?”
Long scenario question · Oct 4, 04:11 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.3% |
| Price | 23 | 15.5% |
| Long scenario | 23 | 15.5% |
| Comparison | 21 | 14.2% |
| Fix or choose | 20 | 13.5% |
| Short search | 16 | 10.8% |
| Worth it | 15 | 10.1% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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