Nail Polish & Nail Care ads in ChatGPT
Ads shown in ChatGPT conversations about Nail Polish & Nail Care. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 143 ads from 29 advertisers. Most often shown: Nails.INC, madamglam.com and amazon.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Nail Polish & Nail Care conversations
top 25 of 29Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 143 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Nails.INC | 50 | 35.0% |
| 2 | madamglam.com | 21 | 14.7% |
| 3 | amazon.com | 14 | 9.8% |
| 4 | melodysusie.com | 8 | 5.6% |
| 5 | Neiman Marcus | 5 | 3.5% |
| 6 | staleks.com | 5 | 3.5% |
| 7 | Care to Beauty | 4 | 2.8% |
| 8 | LA Nail Supplies | 4 | 2.8% |
| 9 | Saks Fifth Avenue | 4 | 2.8% |
| 10 | temu.com | 4 | 2.8% |
| 11 | Kit Unghii | 3 | 2.1% |
| 12 | Etsy | 2 | 1.4% |
| 13 | walmart.com | 2 | 1.4% |
| 14 | Besha | 1 | 0.7% |
| 15 | EDJY - DTC | 1 | 0.7% |
| 16 | Estee Flower Boutique | 1 | 0.7% |
| 17 | feelforever21.com | 1 | 0.7% |
| 18 | Groupon | 1 | 0.7% |
| 19 | Inner Glow Vitamins | 1 | 0.7% |
| 20 | Jotform | 1 | 0.7% |
| 21 | KEE Organics | 1 | 0.7% |
| 22 | Kole Imports & Closeouts | 1 | 0.7% |
| 23 | Nordstrom | 1 | 0.7% |
| 24 | Nordstrom Rack | 1 | 0.7% |
| 25 | Nuvion Wellness | 1 | 0.7% |
4 more advertisers shared the other 4 shown ads.
1 shown product ad (0.7%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 97 | 67.8% |
| Shopping ad (product name and price) | 46 | 32.2% |
Shopping ads include 15 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Nails.INCText ad
Kendall 1-Step Gel It's Topless Nail Polish
Shown 39 times
- amazon.comText ad
evergreat
PC180G
Shown 12 times
- madamglam.comShopping ad
Nail Tutorial - At-Home Gel Kit
£90.85
Shown 9 times
- melodysusie.comText ad
evergreat
MelodySusie
Shown 8 times
- Neiman MarcusText ad
Best-Selling Beauty
Shown 3 times
- Kit UnghiiText ad
Gel Nail Kits
Shown 3 times
- LA Nail SuppliesText ad
OPI Fall 2026 Intelli-Gel
Shown 2 times
- staleks.comShopping ad
STALEKS EXPERT 40 Crescent mineral nail file, 150/180 grit (1 pc)
$0.28
Shown 2 times
- Saks Fifth AvenueShopping ad
My Nail Match Quick Dry Lasting Nail Lacquer
$22.95
Shown 2 times
- walmart.comText ad
Palmer's
72 hours of moisture
Shown 2 times
- Care to BeautyShopping ad
Catrice GEL AFFAIR Nail Polish 048 Frosted Crush 10.5ml (0.35floz)
$3.21
Shown 2 times
- SephoraText ad
Makeup You’ll Love
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “affordable non toxic nail polish brands under $12 a bottle”, after the follow-up message, ChatGPT showed an ad from melodysusie.com.
Text ad: “MelodySusie”
Price question · Oct 4, 01:22 ET
In a conversation that began “at home gel kit vs dip powder kit, which is easier for a beginner and less damaging”, after the follow-up message, ChatGPT showed an ad from amazon.com.
Text ad: “PC180G”
Comparison question · Oct 4, 01:19 ET
In a conversation that began “is olive and june or dazzle dry better for a long lasting manicure at home without a lamp”, after the follow-up message, ChatGPT showed an ad from Nails.INC.
Text ad: “Nails.INC It's Topless”
Comparison question · Oct 4, 00:02 ET
In a conversation that began “best nail polish colors for deep skin tones that really pop”, after the follow-up message, ChatGPT showed an ad from madamglam.com.
Shopping ad: Shell Gels Bundle · £52.90
Best for question · Oct 4, 01:23 ET
In a conversation that began “my nails peel in layers at the tips, what should i change in my nail care routine”, after the follow-up message, ChatGPT showed an ad from walmart.com.
Text ad: “72 hours of moisture”
Fix or choose question · Oct 4, 05:05 ET
In a conversation that began “how do i remove gel polish at home without scraping and damaging my nails”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Text ad: “Best-Selling Beauty”
Fix or choose question · Oct 4, 01:45 ET
In a conversation that began “is glamnetic worth it”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: 60pcs (2 Packs) Short Almond Glossy 3d Gilding Cat Eye Press On Nails Green Golden Pink Gradient Glitter French Shiny… · $10.79
Worth it question · Oct 3, 23:58 ET
In a conversation that began “how to do a french manicure at home”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best impress french manicure nails · $1
Fix or choose question · Oct 4, 01:08 ET
In a conversation that began “is an at home gel kit worth it”, after the follow-up message, ChatGPT showed an ad from amazon.com.
Text ad: “PC180G”
Worth it question · Oct 4, 03:33 ET
In a conversation that began “is a uv nail lamp worth buying”, after the follow-up message, ChatGPT showed an ad from madamglam.com.
Shopping ad: Nail Tutorial - At-Home Gel Kit · £90.85
Worth it question · Oct 4, 05:21 ET
In a conversation that began “budget nail art supplies under $25 for beginners”, after the follow-up message, ChatGPT showed an ad from melodysusie.com.
Text ad: “MelodySusie”
Price question · Oct 4, 01:19 ET
In a conversation that began “how do i choose between gel, dip powder and press ons for a long lasting manicure”, after the follow-up message, ChatGPT showed an ad from Nails.INC.
Text ad: “Nails.INC It's Topless”
Fix or choose question · Oct 4, 02:21 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 21.0% |
| Price | 23 | 16.1% |
| Long scenario | 17 | 11.9% |
| Comparison | 22 | 15.4% |
| Fix or choose | 21 | 14.7% |
| Short search | 15 | 10.5% |
| Worth it | 15 | 10.5% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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