Beauty & Personal Care

Flat Irons & Curling Irons ads in ChatGPT

Ads shown in ChatGPT conversations about Flat Irons & Curling Irons. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 142 ads from 21 advertisers. Most often shown: L'ange Hair, Elchim and Keratin Salon Direct.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

150
conversations recorded
142
ads shown
21
advertisers
17%
shopping ads

Advertisers shown in Flat Irons & Curling Irons conversations

21 advertisers

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 142 shown ads.

#AdvertiserWebsiteAds shownShare
1L'ange Hairlangehair.com6646.5%
2Elchimelchim.com2014.1%
3Keratin Salon Directkeratinsalondirect.com128.5%
4Groupongroupon.com85.6%
5temu.comtemu.com74.9%
6Consumer Picksconsumerpicks.org42.8%
7DESIGNME HAIR USAdesignmehair.com42.8%
8Shop Sunday Schoolshopsundayschool.com42.8%
9Hainsworth & Co.hainsworthco.com32.1%
10Neiman Marcusneimanmarcus.com21.4%
11tymobeauty.comtymobeauty.com21.4%
12afsisterwig.comafsisterwig.com10.7%
13Care to Beautycaretobeauty.com10.7%
14dermatologist-reviews.comdermatologist-reviews.com10.7%
15feelforever21.comfeelforever21.com10.7%
16Harper Ellis Hair Co.harperellishair.com10.7%
17Nordstromnordstrom.com10.7%
18Nordstrom Racknordstromrack.com10.7%
19POM DROPS LLC®pomdrops.com10.7%
20Sephorasephora.com10.7%
21ulta.comulta.com10.7%

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)11883.1%
Shopping ad (product name and price)2416.9%

Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • L'ange HairText ad

    Your Styling Pair: $99

    Shown 28 times

  • ElchimText ad

    Elchim Official Hair Tools

    Shown 13 times

  • Keratin Salon DirectText ad

    Smoother, Softer Hair for Months

    Shown 11 times

  • GrouponShopping ad

    Groupon Deals Near You

    $91.99

    Shown 5 times

  • Shop Sunday SchoolText ad

    Mason Pearson Brushes Are Back in Stock

    Shown 4 times

  • Consumer PicksText ad

    Top 10 Curling Irons 2026

    Shown 4 times

  • DESIGNME HAIR USAText ad

    Defined Curls. No Crunch. No Frizz.

    Shown 4 times

  • Hainsworth & Co.Text ad

    Signature Blowout

    Shown 3 times

  • Neiman MarcusShopping ad

    Unplugged Styler - Cordless Flat Iron

    $254.15

    Shown 2 times

  • temu.comShopping ad

    Mini Travel Flat Iron 0.5 Inch, Portable Hair Straightener With Ceramic Plates, Styling Iron For Worldwide Travel & Use

    $6.50

    Shown 1 time

  • Nordstrom RackShopping ad

    CORTEX BEAUTY Digital & Foldable 1-Inch Three-Barrel Waver in Purple at Nordstrom Rack

    $44.97

    Shown 1 time

  • feelforever21.comShopping ad

    Ikonic Slim Titanium Shine 3.0 Hair Straightener, Black| Dual Titanium Plates| Advanced Heat Technology

    $108.48

    Shown 1 time

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “is a cordless flat iron like the dyson corrale worth it for travel and touch ups”, after the follow-up message, ChatGPT showed an ad from L'ange Hair.

    Text ad: “Your Styling Pair: $99”

    Worth it question · Oct 4, 00:54 ET

  2. In a conversation that began “ghd platinum plus vs ghd gold”, after the follow-up message, ChatGPT showed an ad from Groupon.

    Shopping ad: Deals on Top Brands · $110.99

    Comparison question · Oct 3, 23:04 ET

  3. In a conversation that began “is babylisspro worth it”, after the follow-up message, ChatGPT showed an ad from Elchim.

    Text ad: “Elchim Dynamos Professional Hair Dryer”

    Worth it question · Oct 4, 00:06 ET

  4. In a conversation that began “best flat iron under $100”, after the follow-up message, ChatGPT showed an ad from Keratin Salon Direct.

    Text ad: “Smoother, Softer Hair for Months”

    Best for question · Oct 4, 02:44 ET

  5. In a conversation that began “is the dyson corrale worth it over a ghd platinum plus for thick hair that needs low heat”, after the follow-up message, ChatGPT showed an ad from Hainsworth & Co..

    Text ad: “Signature Blowout”

    Comparison question · Oct 4, 03:56 ET

  6. In a conversation that began “when do ghd flat irons go on sale, black friday or the ulta gorgeous hair event”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.

    Shopping ad: Unplugged Styler - Cordless Flat Iron · $254.15

    Price question · Oct 3, 23:02 ET

  7. In a conversation that began “I want those trendy mermaid waves but don't want to fry my hair, which waver is gentlest?”, after the follow-up message, ChatGPT showed an ad from Consumer Picks.

    Text ad: “Top 10 Curling Irons 2026”

    Long scenario question · Oct 4, 00:47 ET

  8. In a conversation that began “how do i straighten curly hair without it puffing back up in humid weather”, after the follow-up message, ChatGPT showed an ad from DESIGNME HAIR USA.

    Text ad: “Defined Curls. No Crunch. No Frizz.”

    Fix or choose question · Oct 3, 23:06 ET

  9. In a conversation that began “best flat iron for bleached hair that needs lower heat settings”, after the follow-up message, ChatGPT showed an ad from Shop Sunday School.

    Text ad: “Mason Pearson Brushes Are Back in Stock”

    Best for question · Oct 4, 00:19 ET

  10. In a conversation that began “how do i curl my hair so it looks like loose waves instead of tight ringlets”, after the follow-up message, ChatGPT showed an ad from Harper Ellis Hair Co..

    Text ad: “More Methods. More Possibilities.”

    Fix or choose question · Oct 4, 00:47 ET

  11. In a conversation that began “is it worth paying more for titanium plates over ceramic for thick hair”, after the follow-up message, ChatGPT showed an ad from Nordstrom.

    Shopping ad: BaBylissPRO Nano Titanium Prima3300 1½" Ionic Styling Iron in Blue at Nordstrom, Size Large · $209.99

    Worth it question · Oct 4, 05:24 ET

  12. In a conversation that began “kristin ess flat iron vs remington for a budget friendly sleek look”, after the follow-up message, ChatGPT showed an ad from temu.com.

    Shopping ad: 1½" Vented Flat Iron Professional Hair Straightener BNT4093TUC · $117.62

    Comparison question · Oct 4, 01:58 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
303021.1%
Comparison
one product or service against another, or alternatives
232316.2%
Fix or choose
a problem to fix, or a choice to make
232014.1%
Price
what something costs or where to buy it cheaply
222215.5%
Long scenario
a personal situation in a sentence or two
222014.1%
Short search
a few words, like a search box
15139.2%
Worth it
whether something is worth buying or switching to
15149.9%

More in Beauty & Personal Care

Other Beauty & Personal Care topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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