Beauty & Personal Care

Hair Masks ads in ChatGPT

Ads shown in ChatGPT conversations about Hair Masks. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 146 ads from 34 advertisers. Most often shown: L'ange Hair, DESIGNME HAIR USA and Elchim.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

150
conversations recorded
146
ads shown
34
advertisers
17%
shopping ads

Advertisers shown in Hair Masks conversations

top 25 of 34

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 146 shown ads.

#AdvertiserWebsiteAds shownShare
1L'ange Hairlangehair.com3221.9%
2DESIGNME HAIR USAdesignmehair.com1913.0%
3Elchimelchim.com128.2%
4Jolie Skin Companyjolieskinco.com117.5%
5Keratin Salon Directkeratinsalondirect.com117.5%
6Care to Beautycaretobeauty.com96.2%
7dermatologist-reviews.comdermatologist-reviews.com85.5%
8Living Libationslivinglibations.com74.8%
9japaneseselect.comjapaneseselect.com42.7%
10Klean Haircarekleanhaircare.com32.1%
11temu.comtemu.com32.1%
12amazon.comamazon.com21.4%
13Nordstromnordstrom.com21.4%
14Saks Fifth Avenuesaksfifthavenue.com21.4%
15typebea.comtypebea.com21.4%
16Cedar Lane Saloncedarlanesalon.com10.7%
17Consumer Picksconsumerpicks.org10.7%
18Feel Confidentfeelconfident.com10.7%
19Groupongroupon.com10.7%
20Hainsworth & Co.hainsworthco.com10.7%
21Hairmax Internationalhairmax.com10.7%
22Inner Glow Vitaminsinnerglowvitamins.com10.7%
23lovegroomers.comlovegroomers.com10.7%
24mercari.commercari.com10.7%
25nilesandchaz.comnilesandchaz.com10.7%

9 more advertisers shared the other 9 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)12182.9%
Shopping ad (product name and price)2517.1%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • L'ange HairText ad

    Hair Care, Holiday Price

    Shown 17 times

  • DESIGNME HAIR USAText ad

    Defined Curls. No Crunch. No Frizz.

    Shown 16 times

  • ElchimText ad

    Elchim Official Hair Tools

    Shown 10 times

  • Care to BeautyShopping ad

    OLAPLEX Weightless Nourishing Mask 200ml (6.7floz)

    $44.29

    Shown 8 times

  • Living LibationsText ad

    Wholesome Hair Care

    Shown 7 times

  • Jolie Skin CompanyText ad

    Clinically Proven Results

    Shown 7 times

  • Keratin Salon DirectText ad

    Smoother, Softer Hair for Months

    Shown 7 times

  • dermatologist-reviews.comText ad

    MDhair

    Best and Worst Hair Growth Products

    Shown 4 times

  • japaneseselect.comShopping ad

    Shiseido - Tsubaki Premium Repair Mask

    $33.80

    Shown 4 times

  • Klean HaircareText ad

    Meet the Hydration Duo

    Shown 3 times

  • typebea.comText ad

    TYPEBEA | Hair Growth, No Matter Your Type

    Thicker Hair in 12 weeks

    Shown 2 times

  • Saks Fifth AvenueShopping ad

    The Hair Repair 4-Piece Bond Maintenance Treatment Set - $90 Value

    $62

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “k18 hair mask price”, after the follow-up message, ChatGPT showed an ad from L'ange Hair.

    Text ad: “Hair Care, Holiday Price”

    Price question · Oct 3, 23:20 ET

  2. In a conversation that began “is k18 worth it”, after the follow-up message, ChatGPT showed an ad from Jolie Skin Company.

    Text ad: “Loved by 800K+”

    Worth it question · Oct 3, 23:33 ET

  3. In a conversation that began “what ingredients should i look for in a hair mask for high porosity hair that loses moisture fast”, after the follow-up message, ChatGPT showed an ad from DESIGNME HAIR USA.

    Text ad: “Defined Curls. No Crunch. No Frizz.”

    Fix or choose question · Oct 4, 02:53 ET

  4. In a conversation that began “cheap protein treatment at sally beauty”, after the follow-up message, ChatGPT showed an ad from typebea.com.

    Text ad: “Thicker Hair in 12 weeks”

    Price question · Oct 3, 23:22 ET

  5. In a conversation that began “alternatives to k18 leave in mask”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.

    Shopping ad: The Hair Repair 4-Piece Bond Maintenance Treatment Set - $90 Value · $62

    Comparison question · Oct 3, 23:02 ET

  6. In a conversation that began “living proof restore mask vs amika the kure mask for repairing breakage”, after the follow-up message, ChatGPT showed an ad from perfumegiants.com.

    Shopping ad: Joico K-Pak Damaged Hair Conditioner Restore 10.1 Oz · $18.25

    Comparison question · Oct 4, 05:40 ET

  7. In a conversation that began “is a $50 hair mask really worth it compared to a $10 drugstore one”, after the follow-up message, ChatGPT showed an ad from Nordstrom.

    Shopping ad: MOROCCANOIL® Intense Hydrating Mask at Nordstrom, Size 8.5 Oz · $46

    Worth it question · Oct 4, 04:12 ET

  8. In a conversation that began “best hair mask to use before a big event so my hair looks shiny in photos”, after the follow-up message, ChatGPT showed an ad from temu.com.

    Shopping ad: 3-, Protein Hair Mask, Smooth Hair, Nourishing And Smoothing Dry, Curly, And Straight Hair, Deep Conditioning Mask… · $18.25

    Best for question · Oct 3, 23:48 ET

  9. In a conversation that began “hair steamer”, after the follow-up message, ChatGPT showed an ad from Groupon.

    Shopping ad: Beauty & Spa Deals in Arizona · $63.20

    Short search question · Oct 3, 23:01 ET

  10. In a conversation that began “hair mask before or after shampoo”, after the follow-up message, ChatGPT showed an ad from Hairmax International.

    Text ad: “Clinically Proven Hair Regrowth”

    Fix or choose question · Oct 3, 23:06 ET

  11. In a conversation that began “k18 hair mask”, after the follow-up message, ChatGPT showed an ad from Consumer Picks.

    Text ad: “Top 10 Curling Irons 2026”

    Short search question · Oct 3, 23:33 ET

  12. In a conversation that began “best drugstore hair mask”, after the follow-up message, ChatGPT showed an ad from Care to Beauty.

    Shopping ad: OLAPLEX Weightless Nourishing Mask 200ml (6.7floz) · $44.29

    Best for question · Oct 4, 04:34 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
303020.5%
Price
what something costs or where to buy it cheaply
232315.8%
Long scenario
a personal situation in a sentence or two
232114.4%
Comparison
one product or service against another, or alternatives
222215.1%
Fix or choose
a problem to fix, or a choice to make
222013.7%
Short search
a few words, like a search box
151510.3%
Worth it
whether something is worth buying or switching to
151510.3%

More in Beauty & Personal Care

Other Beauty & Personal Care topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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