Food & Grocery Delivery

Recipe Apps ads in ChatGPT

Ads shown in ChatGPT conversations about Recipe Apps. We recorded 151 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 145 ads from 31 advertisers. Most often shown: Hungryroot, Weight Watchers and Forbes.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

151
conversations recorded
145
ads shown
31
advertisers
3%
shopping ads

Advertisers shown in Recipe Apps conversations

top 25 of 31

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 145 shown ads.

#AdvertiserWebsiteAds shownShare
1Hungryroothungryroot.com9364.1%
2Weight Watchersweightwatchers.com85.5%
3Forbesforbes.com53.4%
4DoorDashdoordash.com42.8%
5Thistlethistle.co42.8%
6marleyspoon.commarleyspoon.com32.1%
7CartHappycarthappy.com21.4%
8Nurture Lifenurturelife.com21.4%
9Shutterflyshutterfly.com21.4%
10Asanaasana.com10.7%
11Boar's Head®boarshead.com10.7%
12ButcherBoxbutcherbox.com10.7%
13CardCritics—10.7%
14Consumer Ratingconsumerrating.org10.7%
15Cybernewscybernews.com10.7%
16Domino's Pizzadominos.com10.7%
17escoffier.eduescoffier.edu10.7%
18ezCaterezcater.com10.7%
19Granolagranola.ai10.7%
20Jotformjotform.com10.7%
21Name Bubblesnamebubbles.com10.7%
22packard3d.compackard3d.com10.7%
23pdfFillerpdffiller.com10.7%
24Rocket Moneyrocketmoney.com10.7%
25Scoolinary SLscoolinary.com10.7%

6 more advertisers shared the other 6 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)14197.2%
Shopping ad (product name and price)42.8%

Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • HungryrootText ad

    Automatic Meal Planning

    Shown 11 times

  • DoorDashText ad

    DoorDash: Food, Grocery and Retail

    Shown 3 times

  • ForbesText ad

    Top Meal Kits – Forbes

    Shown 3 times

  • ThistleText ad

    Plans For Your Week

    Shown 3 times

  • marleyspoon.comText ad

    MMM Consumer Brands Inc.

    Your Weekly Meals, Sorted

    Shown 3 times

  • Weight WatchersText ad

    Food Choices With WW

    Shown 3 times

  • Nurture LifeText ad

    More Variety, Less Meal Prep

    Shown 2 times

  • CartHappyText ad

    Compare grocery prices instantly

    Shown 2 times

  • StoryloftText ad

    Draft to print-ready, one app

    Shown 1 time

  • ShutterflyShopping ad

    Custom Photo Books: Classic Recipes | 8x11 | Glossy Hard Cover | Standard Pages | Shutterfly

    $40.99

    Shown 1 time

  • ButcherBoxText ad

    Better Meat Starts Here

    Shown 1 time

  • Name BubblesShopping ad

    Dots Write-On Labels

    £18.66

    Shown 1 time

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “paprika vs anylist vs plan to eat for a family that wants recipes and grocery lists in one place”, after the follow-up message, ChatGPT showed an ad from Hungryroot.

    Text ad: “Custom Meal Plan”

    Comparison question · Oct 4, 02:25 ET

  2. In a conversation that began “i save recipes from tiktok, instagram and food blogs but can never find them later, which recipe app would organize everything in one place?”, after the follow-up message, ChatGPT showed an ad from Thistle.

    Text ad: “Simple Ingredient Goals”

    Long scenario question · Oct 4, 03:05 ET

  3. In a conversation that began “anylist not syncing fix”, after the follow-up message, ChatGPT showed an ad from Asana.

    Text ad: “One list for work and life”

    Fix or choose question · Oct 4, 02:21 ET

  4. In a conversation that began “Best recipe app for iPad in the kitchen?”, after the follow-up message, ChatGPT showed an ad from Nurture Life.

    Text ad: “More Variety, Less Meal Prep”

    Best for question · Oct 4, 04:43 ET

  5. In a conversation that began “is paprika worth buying on both iphone and mac or just one device”, after the follow-up message, ChatGPT showed an ad from Hungryroot.

    Text ad: “Turn Your Goals Into a Weekly Plan”

    Worth it question · Oct 4, 01:57 ET

  6. In a conversation that began “is a paid meal planning app worth it for someone who always forgets to plan dinners”, after the follow-up message, ChatGPT showed an ad from Hungryroot.

    Text ad: “Meal Kit Plan”

    Worth it question · Oct 4, 04:30 ET

  7. In a conversation that began “is plan to eat worth it for someone who mostly cooks their own recipes and wants to plan weekly”, after the follow-up message, ChatGPT showed an ad from Hungryroot.

    Text ad: “Quick Meal Plans for Busy Weeks”

    Worth it question · Oct 4, 02:12 ET

  8. In a conversation that began “how much can a meal planning app actually save on groceries for a family of four”, after the follow-up message, ChatGPT showed an ad from Nurture Life.

    Text ad: “More Variety, Less Meal Prep”

    Price question · Oct 4, 02:06 ET

  9. In a conversation that began “is anylist complete worth paying for to share lists and recipes with my wife”, after the follow-up message, ChatGPT showed an ad from Hungryroot.

    Text ad: “Meal Plan + Groceries”

    Worth it question · Oct 4, 04:44 ET

  10. In a conversation that began “how do i choose between a free recipe app with ads and a paid one without them”, after the follow-up message, ChatGPT showed an ad from Hungryroot.

    Text ad: “Smarter Meal Plans”

    Fix or choose question · Oct 4, 04:22 ET

  11. In a conversation that began “best meal planning app for batch cooking”, after the follow-up message, ChatGPT showed an ad from Hungryroot.

    Text ad: “Automatic Meal Planning”

    Best for question · Oct 4, 03:28 ET

  12. In a conversation that began “my recipe app imports recipes with messed up ingredient lists, which app handles importing best”, after the follow-up message, ChatGPT showed an ad from Hungryroot.

    Text ad: “Turn Your Goals Into a Weekly Plan”

    Fix or choose question · Oct 4, 05:24 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
313121.4%
Comparison
one product or service against another, or alternatives
232215.2%
Fix or choose
a problem to fix, or a choice to make
232215.2%
Price
what something costs or where to buy it cheaply
222114.5%
Long scenario
a personal situation in a sentence or two
222215.2%
Short search
a few words, like a search box
151510.3%
Worth it
whether something is worth buying or switching to
15128.3%

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How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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