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Peloton ads in ChatGPT

In our capture of logged-out ChatGPT, 21 ads from Peloton appeared on screen (14 text and 7 shopping ads), in 11 distinct ad copies across 2 industries and 12 topics. Each one appeared after our follow-up message asking for a sponsored ad.

onepeloton.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
21
distinct ad copies
11
industries
2
topics
12

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Peloton advertised, not how often ChatGPT shows its ads.

Ad copies

Peloton ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

11 ad copies

  • PelotonSponsored

    Peloton Cross Training Bike

    $1,695

    Shopping ad · shown 4 times

    Questions it appeared after

    1. “My gym closed and I miss the spin classes. What bike and app combo gets closest to an instructor led class at home?”Exercise Bikes · Oct 3, 9:46 pm ET
    2. “best exercise bike for building fitness before a summer bike tour in vermont”Exercise Bikes · Oct 3, 9:49 pm ET
    3. “what do decent spin bikes cost these days”Exercise Bikes · Oct 4, 12:38 am ET
    4. “i want to set up zwift in my spare bedroom for winter, what trainer, fan and screen setup makes sense for around 1,000”Bike Accessories · Oct 4, 1:26 am ET
  • PelotonSponsored

    Build a Home Gym That Fits

    Text ad · shown 3 times

    Questions it appeared after

    1. “My garage gets humid in South Carolina summers and my old dumbbells rusted. Which adjustable sets resist rust best?”Adjustable Dumbbells · Oct 3, 10:03 pm ET
    2. “bowflex 552 plate fell off”Adjustable Dumbbells · Oct 3, 10:03 pm ET
    3. “I want to cancel my $70 a month gym membership and build a home gym in my two car garage. Where do I start?”Home Gym Systems · Oct 3, 10:19 pm ET
  • PelotonSponsored

    Flexible At-Home Training

    Text ad · shown 2 times

    Questions it appeared after

    1. “alternatives to the x3 bar”Resistance Bands · Oct 3, 9:26 pm ET
    2. “best value resistance band kit”Resistance Bands · Oct 3, 10:11 pm ET
  • PelotonSponsored

    Compare Cycling Equipment

    Text ad · shown 2 times

    Questions it appeared after

    1. “adjustable kettlebell plates rattling”Kettlebells · Oct 3, 9:56 pm ET

    +1 more conversation with this ad copy

  • PelotonSponsored

    Everyday At-Home Workouts

    Text ad · shown 2 times

    Questions it appeared after

    1. “I'm 58 and new to strength training. Is a Tonal a good way to learn, or should I hire a trainer and buy dumbbells?”Home Gym Systems · Oct 3, 9:57 pm ET
    2. “is a walking pad worth it if i only walk about 30 minutes a day”Treadmills · Oct 3, 10:12 pm ET
  • PelotonSponsored

    Compare Treadmill Types

    Text ad · shown 2 times

    Questions it appeared after

    1. “concept2 chain squeaking how to fix”Rowing Machines · Oct 3, 10:13 pm ET

    +1 more conversation with this ad copy

  • PelotonSponsored

    Peloton Cross Training Bike+

    $2,695

    Shopping ad · shown 2 times

    Our export holds no question text for these conversations.

  • PelotonSponsored

    Best Bike for Indoor Cycling

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • PelotonSponsored

    Bikes for Every Training Style

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • PelotonSponsored

    A Connected Fitness Experience

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • PelotonSponsored

    Peloton Tread+ with Peloton IQ | Total Body Fitness Live & On Demand

    $6,695

    Shopping ad · shown 1 time

    Questions it appeared after

    1. “how much does semi private training save compared to one on one sessions each month”Personal Training & Coaching · Oct 4, 11:15 am ET
Where it showed

Where Peloton ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Peloton’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Whoop644 ads shown11 shared topicsRogue Fitness291 ads shown10 shared topicstemu.com2,744 ads shown10 shared topicsForce USA243 ads shown9 shared topicsNex Playground143 ads shown9 shared topicsbellicon America54 ads shown7 shared topicsFitbod48 ads shown6 shared topicstop5best.com535 ads shown9 shared topics[solidcore]35 ads shown7 shared topicsCostway46 ads shown5 shared topicstrysuji.com31 ads shown4 shared topicsrunna.com134 ads shown5 shared topicsbackcountry.com99 ads shown3 shared topicsBIKE Athletic61 ads shown3 shared topicsSTEPR42 ads shown5 shared topicsJumpSport25 ads shown6 shared topicsCore Home Fitness24 ads shown5 shared topicsContender Bicycles11 ads shown4 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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