STEPR ads in ChatGPT
In our capture of logged-out ChatGPT, 42 ads from STEPR appeared on screen (all text ads), in 5 distinct ad copies across 1 industry and 10 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 42
- distinct ad copies
- 5
- industries
- 1
- topics
- 10
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where STEPR advertised, not how often ChatGPT shows its ads.
STEPR ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
5 ad copies
- STEPR inc.Sponsored
No running. No crowded gym.
Text ad · shown 16 times
Questions it appeared after
- “ifit on nordictrack vs peloton app on a basic treadmill, which is better value”Treadmills · Oct 3, 9:57 pm ET
- “how much does ifit cost per month”Treadmills · Oct 3, 10:01 pm ET
- “beachbody on demand vs les mills plus for high energy group style workouts”Workout Apps & Online Classes · Oct 4, 3:07 am ET
- “how do i pause my orangetheory membership while i travel for two months”Gym Memberships · Oct 4, 3:36 am ET
- “best online class platform for dance cardio workouts at home”Workout Apps & Online Classes · Oct 4, 5:28 am ET
+11 more conversations with this ad copy
- STEPR inc.Sponsored
7 Reasons Stair Climbing Works for Weight Loss
Text ad · shown 14 times
Questions it appeared after
- “what's the cheapest curved treadmill out there”Treadmills · Oct 3, 9:23 pm ET
- “is it worth buying a treadmill if i already have a planet fitness membership”Treadmills · Oct 3, 9:31 pm ET
- “sole e35”Ellipticals · Oct 3, 9:32 pm ET
- “teeter freestep vs a regular elliptical for someone who prefers sitting down”Ellipticals · Oct 3, 10:03 pm ET
- “best rowing machine for tall people”Rowing Machines · Oct 3, 10:12 pm ET
+9 more conversations with this ad copy
- STEPR inc.Sponsored
Low-impact. High effort.
Text ad · shown 6 times
Questions it appeared after
- “cheaper alternatives to the tonal 2”Home Gym Systems · Oct 3, 9:46 pm ET
- “I'm training for a hiking trip in Glacier National Park and want low impact cardio at home. Elliptical or incline treadmill?”Ellipticals · Oct 3, 10:41 pm ET
- “how much is a precor elliptical”Ellipticals · Oct 3, 10:41 pm ET
+3 more conversations with this ad copy
- STEPR inc.Sponsored
Why Stair Climbing Works for Weight Loss
Text ad · shown 5 times
Questions it appeared after
- “best quiet treadmill for upstairs apartment”Treadmills · Oct 3, 9:43 pm ET
- “incline treadmill”Treadmills · Oct 3, 9:48 pm ET
- “woodway curve vs assault airrunner”Treadmills · Oct 3, 10:07 pm ET
- “best treadmill under $500”Treadmills · Oct 3, 10:51 pm ET
- “is a peloton worth it if i'm going to cancel my gym membership to pay for it”Exercise Bikes · Oct 3, 10:56 pm ET
- STEPR inc.Sponsored
Elevate Your Home Fitness Routine
Text ad · shown 1 time
Questions it appeared after
- “stairmaster gauntlet price new”Stair Climbers & Ski Ergs · Oct 4, 11:15 am ET
Where STEPR ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where STEPR’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
How this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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All 20 industries, the most shown topics and the guides, one link each.
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