CarMax ads in ChatGPT
In our capture of logged-out ChatGPT, 52 ads from CarMax appeared on screen (all text ads), in 30 distinct ad copies across 7 industries and 19 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 52
- distinct ad copies
- 30
- industries
- 7
- topics
- 19
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where CarMax advertised, not how often ChatGPT shows its ads.
CarMax ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
top 24 of 30
- CarMaxSponsored
Used Cars For Sale At CarMax®
Text ad · shown 8 times
Questions it appeared after
- “i live in a rural area of kentucky with gravel roads, what used truck or suv under 15k would hold up?”Used Cars · Oct 3, 9:26 pm ET
- “how much should i expect to pay for a 3 year old cpo honda accord with 30k miles”Certified Pre-Owned Cars · Oct 3, 9:43 pm ET
- “how much is a honda cr-v ex”SUVs · Oct 3, 9:47 pm ET
- “i've always wanted a sports car and have 35k to spend, should i get a new gr86 or a used cayman?”Sports Cars · Oct 3, 11:06 pm ET
- “cheapest minivan with leather and heated second row seats”Minivans · Oct 3, 11:21 pm ET
+3 more conversations with this ad copy
- CarMaxSponsored
Search Used Cars For Sale
Text ad · shown 4 times
Questions it appeared after
- “best site to find cheap used cars”Car Buying Services · Oct 3, 11:18 pm ET
- “alternatives to carmax for no haggle used car pricing”Car Buying Services · Oct 4, 2:48 am ET
+2 more conversations with this ad copy
- CarMaxSponsored
There™s No Haggling At CarMax
Text ad · shown 4 times
Questions it appeared after
- “how do i get the dealer to honor an advertised internet price when i show up”New Cars · Oct 4, 11:23 am ET
+3 more conversations with this ad copy
- CarMaxSponsored
Search 25K cars under $25K
Text ad · shown 3 times
Questions it appeared after
- “best used car for a gig driver who needs good mpg and cheap parts”Used Cars · Oct 3, 10:34 pm ET
- “cheapest sports car that does 0 to 60 under 5 seconds”Sports Cars · Oct 3, 11:23 pm ET
+1 more conversation with this ad copy
- CarMaxSponsored
Shop CarMax® Online & In-Store
Text ad · shown 3 times
Questions it appeared after
- “i hate driving big cars but need room for golf clubs and luggage, which new sedan has the biggest trunk?”New Cars · Oct 3, 10:42 pm ET
- “how much does an official nacs adapter cost from ford or hyundai”EV Charging Networks · Oct 4, 12:28 am ET
- “is buying from amazon autos worth it compared to a local dealer”Car Buying Services · Oct 4, 2:42 am ET
- CarMaxSponsored
Visit CarMax® - Official Site
Text ad · shown 3 times
Questions it appeared after
- “audi q5 vs bmw x3”Luxury Cars · Oct 3, 11:21 pm ET
- “how much is a camry lease with 0 down”Car Leasing · Oct 4, 11:18 am ET
+1 more conversation with this ad copy
- CarMaxSponsored
Used Cars For Sale At CarMax
Text ad · shown 3 times
Our export holds no question text for these conversations.
- CarMaxSponsored
You Won™t Haggle At CarMax
Text ad · shown 2 times
Questions it appeared after
- “how to tell the dealer about my trade in without hurting the new car price”Selling & Trading In Cars · Oct 4, 3:27 am ET
+1 more conversation with this ad copy
- CarMaxSponsored
Find the right Palisade for you
Text ad · shown 1 time
Questions it appeared after
- “how much is a hyundai palisade calligraphy”SUVs · Oct 3, 9:31 pm ET
- CarMaxSponsored
Browse used BMWs
Text ad · shown 1 time
Questions it appeared after
- “is a used bmw worth it”Used Cars · Oct 3, 9:46 pm ET
- CarMaxSponsored
Best used Kias
Text ad · shown 1 time
Questions it appeared after
- “is the kia k5 worth buying”New Cars · Oct 3, 10:27 pm ET
- CarMaxSponsored
Vehicles for going hybrid
Text ad · shown 1 time
Questions it appeared after
- “camry hybrid vs sonata hybrid mpg”Hybrids · Oct 3, 10:36 pm ET
- CarMaxSponsored
There's a Prius in your budget
Text ad · shown 1 time
Questions it appeared after
- “is a used prius with 200k miles worth buying for 6k”Hybrids · Oct 3, 10:39 pm ET
- CarMaxSponsored
Affordable Lexus cars
Text ad · shown 1 time
Questions it appeared after
- “what's a fair out the door price for a cpo lexus nx 300 in texas”Certified Pre-Owned Cars · Oct 3, 10:52 pm ET
- CarMaxSponsored
Find Cars That Fit Your Budget
Text ad · shown 1 time
Questions it appeared after
- “best luxury suv lease under 600”Car Leasing · Oct 3, 11:02 pm ET
- CarMaxSponsored
Cars for hot weather
Text ad · shown 1 time
Questions it appeared after
- “i live in texas and want a sports car with strong ac that won't overheat in traffic, what fits?”Sports Cars · Oct 3, 11:11 pm ET
- CarMaxSponsored
Best used Lexus cars
Text ad · shown 1 time
Questions it appeared after
- “bmw x3 vs lexus nx for someone who wants low maintenance costs”Luxury Cars · Oct 3, 11:24 pm ET
- CarMaxSponsored
Shop Lexus cars at CarMax
Text ad · shown 1 time
Our export holds no question text for this conversation.
- CarMaxSponsored
Cars for camping weekends are here
Text ad · shown 1 time
Our export holds no question text for this conversation.
- CarMaxSponsored
CarMax® Makes Trading In Easy
Text ad · shown 1 time
Questions it appeared after
- “how much sales tax do i save by trading in instead of selling privately in ohio”Selling & Trading In Cars · Oct 4, 1:27 am ET
- CarMaxSponsored
CarMax® Will Buy It Back
Text ad · shown 1 time
Our export holds no question text for this conversation.
- CarMaxSponsored
Cars with wireless CarPlay
Text ad · shown 1 time
Our export holds no question text for this conversation.
- CarMaxSponsored
See it IRL before you buy
Text ad · shown 1 time
Questions it appeared after
- “how much are dealer markups on the civic type r right now”Sports Cars · Oct 4, 2:16 am ET
- CarMaxSponsored
Trade-In Your Vehicle In-Store
Text ad · shown 1 time
Our export holds no question text for this conversation.
More ad copies · 6 of 6
- Shop Without HagglingText ad · shown 1 time
- Best used minivansText ad · shown 1 time
- Upfront Prices, Zero HaggleText ad · shown 1 time
- Vehicle's Worth At CarMax®Text ad · shown 1 time
- Budget-Friendly Used CarsText ad · shown 1 time
- Affordable VolkswagensText ad · shown 1 time
Where CarMax ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
and 7 more topics, 7 ads in all
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where CarMax’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
Capital One219 ads shown11 shared topics
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efaq.com120 ads shown11 shared topics
Liberty Mutual Insurance112 ads shown10 shared topicsGet Endurance Warranty262 ads shown10 shared topicsmbusa.com33 ads shown9 shared topicsLease End118 ads shown9 shared topics
Jotform3,005 ads shown12 shared topics
Melanie Grossman Motors38 ads shown9 shared topics
kbb.com27 ads shown7 shared topics
Toyota of Bay Ridge Brooklyn56 ads shown8 shared topics
Cars.com29 ads shown9 shared topics
Nissan87 ads shown8 shared topics
Insurify36 ads shown7 shared topicsCamelback Toyota23 ads shown8 shared topics
GEICO552 ads shown8 shared topicsWhite Plains Honda21 ads shown6 shared topicsHow this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
Explore the library
All 20 industries, the most shown topics and the guides, one link each.
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