Car Buying Services ads in ChatGPT
Ads shown in ChatGPT conversations about Car Buying Services. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 150 ads from 54 advertisers. Most often shown: Driveway, Capital One and CarMax.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Car Buying Services conversations
top 25 of 54Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 150 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Driveway | 17 | 11.3% |
| 2 | Capital One | 16 | 10.7% |
| 3 | CarMax | 13 | 8.7% |
| 4 | BMW USA | 10 | 6.7% |
| 5 | Liberty Mutual Insurance | 9 | 6.0% |
| 6 | Peddle | 7 | 4.7% |
| 7 | Jotform | 5 | 3.3% |
| 8 | Toyota of Bay Ridge Brooklyn | 5 | 3.3% |
| 9 | kbb.com | 4 | 2.7% |
| 10 | Lease End | 4 | 2.7% |
| 11 | exoticcartrader.com | 3 | 2.0% |
| 12 | Get Endurance Warranty | 3 | 2.0% |
| 13 | Mountain States Toyota | 3 | 2.0% |
| 14 | Shiply | 3 | 2.0% |
| 15 | arizonalemonlawadvocates.com | 2 | 1.3% |
| 16 | carjazz.ai | 2 | 1.3% |
| 17 | Cars.com | 2 | 1.3% |
| 18 | currytoyota.com | 2 | 1.3% |
| 19 | Mark Miller Subaru | 2 | 1.3% |
| 20 | mbusa.com | 2 | 1.3% |
| 21 | Melanie Grossman Motors | 2 | 1.3% |
| 22 | Zappone Nissan | 2 | 1.3% |
| 23 | AutoInsurance.com | 1 | 0.7% |
| 24 | Avo Automation | 1 | 0.7% |
| 25 | Blvd Law Group, APC | 1 | 0.7% |
29 more advertisers shared the other 29 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 148 | 98.7% |
| Shopping ad (product name and price) | 2 | 1.3% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Liberty Mutual InsuranceText ad
Check Auto Prices
Shown 9 times
- Capital OneText ad
Used Cars For Sale
Shown 7 times
- DrivewayText ad
Shop used cars online.
Shown 6 times
- CarMaxText ad
Search Used Cars For Sale
Shown 4 times
- Lease EndText ad
Own Your Leased Car
Shown 4 times
- JotformText ad
Free Car Sales Receipt PDF
Shown 4 times
- Toyota of Bay Ridge BrooklynText ad
Vehicles for Sale in Brooklyn
Shown 3 times
- exoticcartrader.comText ad
Eldred Auto Management LLC
Buy & Sell Exotic Cars, Luxury Cars, & Classic Car
Shown 3 times
- BMW USAText ad
X7 Three-Row Luxury
Shown 3 times
- Mountain States ToyotaText ad
Mountain States Toyota
Shown 3 times
- Zappone NissanText ad
Welcome to Zappone Nissan in Johnstown, NY!
Shown 2 times
- PeddleText ad
Sell Your Old Car
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “amazon autos vs going to a hyundai dealer for a new car”, after the follow-up message, ChatGPT showed an ad from Driveway.
Text ad: “Car buying online with Driveway.com.”
Comparison question · Oct 3, 23:05 ET
In a conversation that began “i found the exact car i want 800 miles away on autotrader, what's the best way to buy it and get it home?”, after the follow-up message, ChatGPT showed an ad from Shiply.
Text ad: “Low Cost Vehicle Shipping From $199”
Long scenario question · Oct 4, 02:41 ET
In a conversation that began “is buying a car sight unseen online worth the convenience”, after the follow-up message, ChatGPT showed an ad from Toyota of Bay Ridge Brooklyn.
Text ad: “Vehicles for Sale in Brooklyn”
Worth it question · Oct 4, 02:25 ET
In a conversation that began “does costco auto program save money”, after the follow-up message, ChatGPT showed an ad from Mountain States Toyota.
Text ad: “Mountain States Toyota”
Price question · Oct 4, 01:48 ET
In a conversation that began “how to buy a car out of state”, after the follow-up message, ChatGPT showed an ad from mtregistrationservices.com.
Text ad: “Bought a Vehicle? Start Here”
Fix or choose question · Oct 3, 23:34 ET
In a conversation that began “how to use edmunds and kbb to figure out a fair price before buying”, after the follow-up message, ChatGPT showed an ad from Liberty Mutual Insurance.
Text ad: “Check Auto Prices”
Fix or choose question · Oct 3, 23:23 ET
In a conversation that began “best site to find cheap used cars”, after the follow-up message, ChatGPT showed an ad from CarMax.
Text ad: “Search Used Cars For Sale”
Best for question · Oct 3, 23:18 ET
In a conversation that began “autotrader”, after the follow-up message, ChatGPT showed an ad from Nissan.
Text ad: “Next Level Features”
Short search question · Oct 3, 23:28 ET
In a conversation that began “i'm shopping online for a used lexus and see huge price differences between sites, how do i tell what's fair?”, after the follow-up message, ChatGPT showed an ad from efaq.com.
Text ad: “Vehicle History Reports”
Long scenario question · Oct 3, 23:31 ET
In a conversation that began “best site to buy a used ev with battery health reports”, after the follow-up message, ChatGPT showed an ad from BMW USA.
Text ad: “Shopping For an EV?”
Best for question · Oct 4, 01:24 ET
In a conversation that began “is a car broker worth it”, after the follow-up message, ChatGPT showed an ad from Lease End.
Text ad: “Own Your Leased Car”
Worth it question · Oct 4, 01:51 ET
In a conversation that began “how much is carmax maxcare”, after the follow-up message, ChatGPT showed an ad from SmarterAuto.
Text ad: “Find Auto Coverage”
Price question · Oct 3, 23:33 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.0% |
| Fix or choose | 23 | 15.3% |
| Long scenario | 23 | 15.3% |
| Comparison | 22 | 14.7% |
| Price | 22 | 14.7% |
| Short search | 15 | 10.0% |
| Worth it | 15 | 10.0% |
More in Automotive
Other Automotive topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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