Throw Blankets ads in ChatGPT
Ads shown in ChatGPT conversations about Throw Blankets. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 142 ads from 35 advertisers. Most often shown: llbean.com, Wayfair and Quince.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Throw Blankets conversations
top 25 of 35Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 142 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | llbean.com | 26 | 18.3% |
| 2 | Wayfair | 26 | 18.3% |
| 3 | Quince | 11 | 7.7% |
| 4 | weich-alpaca.com | 10 | 7.0% |
| 5 | Living Spaces | 9 | 6.3% |
| 6 | Muslin Comfort | 9 | 6.3% |
| 7 | Brooklyn Bedding | 4 | 2.8% |
| 8 | comfrt.com | 4 | 2.8% |
| 9 | comfy-luxe.com | 4 | 2.8% |
| 10 | Minky Designs | 4 | 2.8% |
| 11 | therugdecor.com | 4 | 2.8% |
| 12 | helixsleep.com | 3 | 2.1% |
| 13 | Tumble | 3 | 2.1% |
| 14 | bestflag.com | 2 | 1.4% |
| 15 | Lovesac | 2 | 1.4% |
| 16 | orionsleep.com | 2 | 1.4% |
| 17 | 7thavenue.co | 1 | 0.7% |
| 18 | allmodern.com | 1 | 0.7% |
| 19 | Bare Home | 1 | 0.7% |
| 20 | Boldr | 1 | 0.7% |
| 21 | Cozyland | 1 | 0.7% |
| 22 | craneandcanopy.com | 1 | 0.7% |
| 23 | Cushion Lab | 1 | 0.7% |
| 24 | Dagsmejan | 1 | 0.7% |
| 25 | Dreamee Home Furniture | 1 | 0.7% |
10 more advertisers shared the other 10 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 62 | 43.7% |
| Shopping ad (product name and price) | 80 | 56.3% |
Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- weich-alpaca.comText ad
WEICH Couture Alpaca
Gentle Warmth. So Light.
Shown 10 times
- Muslin ComfortText ad
#1 Muslin Blanket
Shown 9 times
- llbean.comShopping ad
Wicked Plush Throw Washed Orchid Large, Fleece | L.L.Bean
$32.95
Shown 6 times
- Minky DesignsText ad
The Blanket Everyone Wants
Shown 4 times
- QuinceText ad
Ultra Soft Faux Fur Blankets?
Shown 3 times
- Brooklyn BeddingText ad
Sleep Cooler, Wake Up Better
Shown 2 times
- WayfairShopping ad
Windowpane Cashmere/Lambswool Throw Lands Downunder Color: Light Gray
$268
Shown 2 times
- therugdecor.comShopping ad
Waffle Lightweight Throw
$112
Shown 2 times
- orionsleep.comText ad
Orion Longevity
One bed. Two temperatures. No subscription require
Shown 2 times
- TumbleText ad
Tumble | Pet-Friendly, Washable Rugs
Shown 2 times
- LovesacText ad
Storage Designed for Real Life
Shown 2 times
- plankandbeam.comText ad
Plank+Beam
Living Room Refresh
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best throw for a barefoot dreams feel without spending over $100”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Wicked Plush Throw Washed Orchid Large, Fleece | L.L.Bean · $32.95
Best for question · Oct 4, 03:00 ET
In a conversation that began “My partner runs hot but loves blankets, is there a breathable throw that's cozy without causing overheating?”, after the follow-up message, ChatGPT showed an ad from weich-alpaca.com.
Text ad: “Gentle Warmth. So Light.”
Long scenario question · Oct 3, 23:37 ET
In a conversation that began “I bought a cheap fleece throw that sheds on everything, what fabric should I look for instead next time?”, after the follow-up message, ChatGPT showed an ad from Muslin Comfort.
Text ad: “#1 Muslin Blanket”
Long scenario question · Oct 4, 05:09 ET
In a conversation that began “cheapest way to get a cozy throw that feels like barefoot dreams without paying full price”, after the follow-up message, ChatGPT showed an ad from Quince.
Text ad: “Ultra Soft Faux Fur Blankets?”
Price question · Oct 4, 01:29 ET
In a conversation that began “is a chunky knit throw worth it if I have a cat that might pull the loops”, after the follow-up message, ChatGPT showed an ad from Living Spaces.
Shopping ad: 50" X 60" Grey Bubble Faux Fur Throw Blanket - Fur/Polyester Solid 50"W x 60"D x 0.5"H at Living Spaces · $43
Worth it question · Oct 4, 05:13 ET
In a conversation that began “is a faux fur throw worth it”, after the follow-up message, ChatGPT showed an ad from Wayfair.
Shopping ad: Bedsure Fuzzy Faux Fur Throw Blanket for Couch, Ultra Soft Fluffy Blanket Double Side Rabbit Fur Throw Gifts, Plush… · $59.99
Worth it question · Oct 4, 03:45 ET
In a conversation that began “my barefoot dreams blanket lost its softness after washing, is there a way to bring it back”, after the follow-up message, ChatGPT showed an ad from Bare Home.
Text ad: “Organic Cotton Sheets”
Fix or choose question · Oct 4, 05:46 ET
In a conversation that began “best throw blanket for someone who is always cold in the office and wants something light to keep at their desk”, after the follow-up message, ChatGPT showed an ad from therugdecor.com.
Shopping ad: Waffle Lightweight Throw · $112
Best for question · Oct 4, 02:59 ET
In a conversation that began “how do I store a bunch of throw blankets in the living room so they look nice and not messy”, after the follow-up message, ChatGPT showed an ad from allmodern.com.
Shopping ad: H & M 48'' Beige Faux Linen Upholstered Storage Bench with Arms, Bedroom Ottoman Bench for End of Bed, Living Room… · $160
Fix or choose question · Oct 4, 01:50 ET
In a conversation that began “sherpa vs fleece throw”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Wicked Plush Sherpa Throw Deep Blue Large | L.L.Bean · $54.95
Comparison question · Oct 4, 01:11 ET
In a conversation that began “ll bean vs eddie bauer fleece throw”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Wicked Plush Throw Washed Orchid Extra Large, Fleece | L.L.Bean · $44.95
Comparison question · Oct 4, 02:08 ET
In a conversation that began “best luxury throw blanket as a gift for my parents' 40th anniversary”, after the follow-up message, ChatGPT showed an ad from weich-alpaca.com.
Text ad: “Gentle Warmth. So Light.”
Best for question · Oct 4, 03:11 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 21.1% |
| Comparison | 23 | 16.2% |
| Fix or choose | 17 | 12.0% |
| Price | 22 | 15.5% |
| Long scenario | 21 | 14.8% |
| Short search | 14 | 9.9% |
| Worth it | 15 | 10.6% |
More in Home Furniture & Decor
Other Home Furniture & Decor topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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