Ski Trips ads in ChatGPT
Ads shown in ChatGPT conversations about Ski Trips. We recorded 141 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 137 ads from 27 advertisers. Most often shown: Ikon Pass; Expedia; and Montage Hotels & Resorts.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Ski Trips conversations
top 25 of 27Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 137 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Ikon Pass | 48 | 35.0% |
| 2 | Expedia | 29 | 21.2% |
| 3 | Montage Hotels & Resorts | 13 | 9.5% |
| 4 | Hotel Bella Vista | 6 | 4.4% |
| 5 | Go Montgenevre | 5 | 3.6% |
| 6 | Manor Vail Lodge | 5 | 3.6% |
| 7 | JSX | 3 | 2.2% |
| 8 | llbean.com | 3 | 2.2% |
| 9 | Tyax Heliskiing | 3 | 2.2% |
| 10 | burton.com | 2 | 1.5% |
| 11 | GuideAlong | 2 | 1.5% |
| 12 | Jackson Hole Mountain Resort | 2 | 1.5% |
| 13 | Vogo | 2 | 1.5% |
| 14 | A.M.A Selections | 1 | 0.7% |
| 15 | Allianz | 1 | 0.7% |
| 16 | backcountry.com | 1 | 0.7% |
| 17 | Bauers Intelligent Transportation | 1 | 0.7% |
| 18 | Brush Creek Ranch | 1 | 0.7% |
| 19 | Cheapoair | 1 | 0.7% |
| 20 | Delta Vacations | 1 | 0.7% |
| 21 | G Adventures | 1 | 0.7% |
| 22 | Inspirato | 1 | 0.7% |
| 23 | Integrated Luxury Services | 1 | 0.7% |
| 24 | Jotform | 1 | 0.7% |
| 25 | koa.com | 1 | 0.7% |
2 more advertisers shared the other 2 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 130 | 94.9% |
| Shopping ad (product name and price) | 7 | 5.1% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Ikon PassText ad
Ikon Pass - Fall Savings End After Oct. 8
Shown 48 times
- Hotel Bella VistaText ad
Ski-in/Ski-out Hotel
Shown 6 times
- Go MontgenevreText ad
Tailor-Made Montgenèvre Ski Holidays
Shown 5 times
- ExpediaText ad
Breckenridge All-Inclusive
Shown 4 times
- Montage Hotels & ResortsText ad
Montage Big Sky Luxury Ski Resort
Shown 4 times
- Manor Vail LodgeText ad
Hot Chocolate, Cookies and a Full Kitchen
Shown 3 times
- Tyax HeliskiingText ad
Best Heliskiing Format:
Shown 2 times
- GuideAlongText ad
Lake Tahoe Audio Tour
Shown 2 times
- JSXText ad
JSX Semi-Private Flights. Exclusively For Everyone
Shown 2 times
- Jackson Hole Mountain ResortText ad
$2,000 Off Jackson Hole Ski Trip
Shown 2 times
- llbean.comShopping ad
Smith Rodeo Ski Helmet Matte Black Small
$80
Shown 1 time
- Delta VacationsText ad
Travel More, Stress Less
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best ski destination in europe for a week in march with good snow and great food”, after the follow-up message, ChatGPT showed an ad from A.M.A Selections.
Text ad: “Luxury Ski Chalets in Courchevel”
Best for question · Oct 4, 01:03 ET
In a conversation that began “best ski resorts you can reach easily from denver airport without renting a car”, after the follow-up message, ChatGPT showed an ad from Expedia.
Text ad: “Breckenridge All-Inclusive”
Best for question · Oct 4, 04:18 ET
In a conversation that began “how much should two people budget for a five day ski trip to park city including lodging and lift tickets”, after the follow-up message, ChatGPT showed an ad from Ikon Pass.
Text ad: “Ikon Pass - Fall Savings End After Oct. 8”
Price question · Oct 4, 00:08 ET
In a conversation that began “we want to drive from the bay area to tahoe for a ski weekend in february, which side of the lake and resort is best for intermediates?”, after the follow-up message, ChatGPT showed an ad from GuideAlong.
Text ad: “Lake Tahoe Audio Tour”
Long scenario question · Oct 4, 02:06 ET
In a conversation that began “how much is a ski in ski out condo in breckenridge for a week in february”, after the follow-up message, ChatGPT showed an ad from Inspirato.
Text ad: “Discover a Better Way to Vacation”
Price question · Oct 4, 00:28 ET
In a conversation that began “zermatt vs chamonix for a ski trip from the us for advanced skiers”, after the follow-up message, ChatGPT showed an ad from Allianz.
Text ad: “Take on your next adventure”
Comparison question · Oct 4, 02:25 ET
In a conversation that began “how to pick ski lodging”, after the follow-up message, ChatGPT showed an ad from Hotel Bella Vista.
Text ad: “Ski-in/Ski-out Hotel”
Fix or choose question · Oct 4, 02:34 ET
In a conversation that began “is a ski trip to europe worth it compared to the rockies for a couple who skis intermediate runs”, after the follow-up message, ChatGPT showed an ad from Go Montgenevre.
Text ad: “Tailor-Made Montgenèvre Ski Holidays”
Worth it question · Oct 4, 04:56 ET
In a conversation that began “how much does it cost to fly with skis on united or southwest and is it cheaper to rent”, after the follow-up message, ChatGPT showed an ad from Cheapoair.
Text ad: “Cheapoair - Cheap Flights”
Price question · Oct 4, 02:16 ET
In a conversation that began “how much does a private ski lesson cost at aspen for a beginner adult”, after the follow-up message, ChatGPT showed an ad from Montage Hotels & Resorts.
Text ad: “Montage Big Sky | Ski-In/Ski-out Access”
Price question · Oct 3, 23:50 ET
In a conversation that began “best ski in ski out hotels in vail”, after the follow-up message, ChatGPT showed an ad from Manor Vail Lodge.
Text ad: “Early Winter in Vail: Save 10% Book Direct”
Best for question · Oct 4, 02:03 ET
In a conversation that began “best ski in ski out condos in park city for a group of six adults”, after the follow-up message, ChatGPT showed an ad from Vogo.
Text ad: “Uncover Unique Rentals”
Best for question · Oct 4, 00:05 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 21.2% |
| Fix or choose | 20 | 14.6% |
| Long scenario | 20 | 14.6% |
| Comparison | 21 | 15.3% |
| Price | 21 | 15.3% |
| Short search | 13 | 9.5% |
| Worth it | 13 | 9.5% |
More in Travel & Hospitality
Other Travel & Hospitality topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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