Life Insurance ads in ChatGPT
Ads shown in ChatGPT conversations about Life Insurance. We recorded 148 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 141 ads from 24 advertisers. Most often shown: New York Life, Ethos Technologies and Zander Insurance Agency.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Life Insurance conversations
24 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 141 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | New York Life | 50 | 35.5% |
| 2 | Ethos Technologies | 45 | 31.9% |
| 3 | EverQuote | 6 | 4.3% |
| 4 | Nerdwallet | 6 | 4.3% |
| 5 | Zander Insurance Agency | 6 | 4.3% |
| 6 | CoverSavvy Insurance | 3 | 2.1% |
| 7 | Coventry Direct | 2 | 1.4% |
| 8 | Edward Jones | 2 | 1.4% |
| 9 | LegalNature | 2 | 1.4% |
| 10 | NOW Insurance Services | 2 | 1.4% |
| 11 | QuoteWizard | 2 | 1.4% |
| 12 | rocketer.com | 2 | 1.4% |
| 13 | The Zebra | 2 | 1.4% |
| 14 | Charles Schwab | 1 | 0.7% |
| 15 | Globe Life | 1 | 0.7% |
| 16 | Harvest Insurance Agency | 1 | 0.7% |
| 17 | Jerry | 1 | 0.7% |
| 18 | Jotform | 1 | 0.7% |
| 19 | Robinhood | 1 | 0.7% |
| 20 | Rocket Lawyer | 1 | 0.7% |
| 21 | Rocket Mortgage | 1 | 0.7% |
| 22 | Runway AI | 1 | 0.7% |
| 23 | ushagent.com | 1 | 0.7% |
| 24 | WiserAdvisor | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 141 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Ethos TechnologiesText ad
$1M Life Insurance Policy From $37/MO
Shown 45 times
- New York LifeText ad
Best Term Life Options?
Shown 25 times
- NerdwalletText ad
Top Fiduciary Advisors
Shown 6 times
- EverQuoteText ad
Quick, easy insurance
Shown 3 times
- CoverSavvy InsuranceText ad
Under 65? Compare term life quotes online.
Shown 3 times
- Zander Insurance AgencyText ad
Compare Term Lengths
Shown 3 times
- The ZebraText ad
Compare Quotes for Free
Shown 2 times
- QuoteWizardText ad
Quote Options You Can Trust. Start Comparing.
Shown 2 times
- Coventry DirectText ad
Sell your life insurance policy for cash
Shown 2 times
- LegalNatureText ad
Living Will Forms
Shown 2 times
- NOW Insurance ServicesText ad
A Simpler Way to Insure
Shown 2 times
- Rocket LawyerText ad
Contract Help in One Place
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how much is ethos life insurance”, after the follow-up message, ChatGPT showed an ad from Ethos Technologies.
Text ad: “$1M Life Insurance Policy From $37/MO”
Price question · Oct 3, 21:23 ET
In a conversation that began “policygenius life”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Quick, easy insurance”
Short search question · Oct 3, 22:38 ET
In a conversation that began “lincoln financial vs pacific life for an indexed universal life policy”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.
Text ad: “Top Fiduciary Advisors”
Comparison question · Oct 3, 22:46 ET
In a conversation that began “best life insurance option for a business owner who needs a buy sell agreement funded”, after the follow-up message, ChatGPT showed an ad from Rocket Lawyer.
Text ad: “Contract Help in One Place”
Best for question · Oct 3, 21:56 ET
In a conversation that began “is return of premium term worth it”, after the follow-up message, ChatGPT showed an ad from New York Life.
Text ad: “Best Term Life Options?”
Worth it question · Oct 3, 22:18 ET
In a conversation that began “how much does indexed universal life cost per month for 1 million in coverage”, after the follow-up message, ChatGPT showed an ad from rocketer.com.
Text ad: “Compare Life Insurance Rates”
Price question · Oct 3, 22:29 ET
In a conversation that began “we're a couple in our mid 30s in Denver with a combined income of 180k, should we get term life or something permanent, and from who?”, after the follow-up message, ChatGPT showed an ad from Zander Insurance Agency.
Text ad: “Compare Term Lengths”
Long scenario question · Oct 3, 22:12 ET
In a conversation that began “is life insurance worth it for a married couple with no dependents and good savings”, after the follow-up message, ChatGPT showed an ad from WiserAdvisor.
Text ad: “Find Top Financial Advisors”
Worth it question · Oct 3, 21:25 ET
In a conversation that began “20 year term”, after the follow-up message, ChatGPT showed an ad from Runway AI.
Text ad: “Make a video in 2 min”
Short search question · Oct 3, 21:57 ET
In a conversation that began “what to do with an old whole life policy”, after the follow-up message, ChatGPT showed an ad from Coventry Direct.
Text ad: “Sell your life insurance policy for cash”
Fix or choose question · Oct 3, 22:45 ET
In a conversation that began “best term life insurance for a 35 year old dad who wants 1 million in coverage”, after the follow-up message, ChatGPT showed an ad from Edward Jones.
Text ad: “Advice that fits”
Best for question · Oct 3, 22:32 ET
In a conversation that began “I'm 31, I skydive on weekends and fly small planes, and I've heard that makes life insurance tricky, which insurers are okay with that?”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Compare Quotes for Free”
Long scenario question · Oct 3, 21:34 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 21.3% |
| Comparison | 20 | 14.2% |
| Price | 20 | 14.2% |
| Fix or choose | 21 | 14.9% |
| Long scenario | 21 | 14.9% |
| Short search | 14 | 9.9% |
| Worth it | 15 | 10.6% |
More in Insurance
Other Insurance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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