Insurance

Boat Insurance ads in ChatGPT

Ads shown in ChatGPT conversations about Boat Insurance. We recorded 140 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 138 ads from 40 advertisers. Most often shown: EverQuote, The Zebra and GEICO.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

140
conversations recorded
138
ads shown
40
advertisers
4%
shopping ads

Advertisers shown in Boat Insurance conversations

top 25 of 40

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 138 shown ads.

#AdvertiserWebsiteAds shownShare
1EverQuoteeverquote.com2921.0%
2The Zebrathezebra.com2820.3%
3GEICOgeico.com85.8%
4Jotformjotform.com85.8%
5Jerry—53.6%
6800insure.com800insure.com42.9%
7Harvest Insurance Agencyharvest.insure42.9%
8Roamly Insurance Grouproamly.com42.9%
9Sevenstar Yacht Transportsevenstar-yacht-transport.com42.9%
10BestMoneybestmoney.com32.2%
11Black Oak LEDblackoakled.com32.2%
12Liberty Mutual Insurancelibertymutual.com32.2%
13mscdirect.commscdirect.com32.2%
14americantrucks.comamericantrucks.com21.4%
15gooutdoorsflorida.comgooutdoorsflorida.com21.4%
16Insurance Professionals of Arizonainsuranceproaz.com21.4%
17Insurifyinsurify.com21.4%
18MATTOS INSURANCEmattosinsurance.com21.4%
19Alpha Marinealphamarineus.com10.7%
20Beetronicsbeetronics.com10.7%
21Coastal Insurance Solutionscoastalinsurancesolution.com10.7%
22First Connect Insurance Servicesfirstconnectinsurance.com10.7%
23Fox Marinefoxmarine.com10.7%
24G Adventuresgadventures.com10.7%
25General Legalgeneral.legal10.7%

15 more advertisers shared the other 15 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)13295.7%
Shopping ad (product name and price)64.3%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • EverQuoteText ad

    Insurance near you

    Shown 21 times

  • The ZebraText ad

    Compare Rates Today

    Shown 14 times

  • JotformText ad

    Boat Appraisal Form

    Shown 5 times

  • Roamly Insurance GroupText ad

    Insure RV, Boat and Toys Together

    Shown 4 times

  • Sevenstar Yacht TransportText ad

    Sevenstar Yacht Transport Worldwide

    Shown 4 times

  • GEICOText ad

    Discover How Much You Could Save with GEICO

    Shown 4 times

  • 800insure.comText ad

    Michael L Bengson Insurance Agency Inc

    Mike Bengson

    Shown 4 times

  • JerryText ad

    You can shop around without calling around

    Shown 3 times

  • Harvest Insurance AgencyText ad

    One Agency. Home and Auto Options.

    Shown 3 times

  • BestMoneyText ad

    10 Best Auto & Home Insurance 2026

    Shown 3 times

  • Black Oak LEDText ad

    One Night-Vision System

    Shown 2 times

  • gooutdoorsflorida.comText ad

    Florida Fish and Wildlife Conservation Commission - Go Outdoors Florida

    Fishing in Florida? Get Licensed First.

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “I own a houseboat on Lake Cumberland in Kentucky, which companies insure houseboats and what coverage should I get?”, after the follow-up message, ChatGPT showed an ad from Lathrop Insurance.

    Text ad: “Home Insurance Experts”

    Long scenario question · Oct 4, 05:09 ET

  2. In a conversation that began “jet ski insurance cost”, after the follow-up message, ChatGPT showed an ad from Jerry.

    Text ad: “You can shop around without calling around”

    Price question · Oct 3, 23:17 ET

  3. In a conversation that began “alternatives to state farm boat insurance that offer agreed value on older boats”, after the follow-up message, ChatGPT showed an ad from heycharley.com.

    Text ad: “Auto & Home Insurance On Your Terms”

    Comparison question · Oct 3, 23:13 ET

  4. In a conversation that began “I'm 55 and bought a used 1999 Grady-White center console in Florida, insurers want a survey, who insures older offshore boats?”, after the follow-up message, ChatGPT showed an ad from Provident Financial Group.

    Text ad: “Compare Up to 10 Commercial Insurance Quotes”

    Long scenario question · Oct 3, 23:08 ET

  5. In a conversation that began “average cost to insure a 30 foot center console in south florida with hurricane coverage”, after the follow-up message, ChatGPT showed an ad from Black Oak LED.

    Text ad: “XR1 Now $1,595”

    Price question · Oct 4, 04:10 ET

  6. In a conversation that began “best insurance for a fishing boat”, after the follow-up message, ChatGPT showed an ad from Harvest Insurance Agency.

    Text ad: “One Agency. Home and Auto Options.”

    Best for question · Oct 3, 23:27 ET

  7. In a conversation that began “how do i insure a boat that i keep in michigan in summer and florida in winter”, after the follow-up message, ChatGPT showed an ad from The Zebra.

    Text ad: “Compare Rates Today”

    Fix or choose question · Oct 4, 01:01 ET

  8. In a conversation that began “is uninsured boater coverage worth adding to my boat policy in florida”, after the follow-up message, ChatGPT showed an ad from Tackle Addict.

    Text ad: “Better Baits. Fast Shipping.”

    Worth it question · Oct 4, 01:04 ET

  9. In a conversation that began “best boat insurance for a 24 foot pontoon we keep on a lake in tennessee”, after the follow-up message, ChatGPT showed an ad from BestMoney.

    Text ad: “10 Best Auto & Home Insurance 2026”

    Best for question · Oct 4, 00:10 ET

  10. In a conversation that began “is it worth getting yacht insurance with worldwide navigation if i might sail to mexico”, after the follow-up message, ChatGPT showed an ad from G Adventures.

    Text ad: “Sailing’s better with G”

    Worth it question · Oct 4, 00:11 ET

  11. In a conversation that began “alternatives to boatus insurance”, after the follow-up message, ChatGPT showed an ad from EverQuote.

    Text ad: “Insurance near you”

    Comparison question · Oct 3, 23:09 ET

  12. In a conversation that began “boatus insurance”, after the follow-up message, ChatGPT showed an ad from mymvi.com.

    Text ad: “Mountain View Insurance | Utah Auto, Home & Life”

    Short search question · Oct 3, 23:16 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
282820.3%
Comparison
one product or service against another, or alternatives
212115.2%
Price
what something costs or where to buy it cheaply
212115.2%
Fix or choose
a problem to fix, or a choice to make
211913.8%
Long scenario
a personal situation in a sentence or two
212115.2%
Short search
a few words, like a search box
141410.1%
Worth it
whether something is worth buying or switching to
141410.1%

More in Insurance

Other Insurance topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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