Home & Auto Insurance Bundles ads in ChatGPT
Ads shown in ChatGPT conversations about Home & Auto Insurance Bundles. We recorded 144 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 143 ads from 24 advertisers. Most often shown: EverQuote, The Zebra and GEICO.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Home & Auto Insurance Bundles conversations
24 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 143 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | EverQuote | 48 | 33.6% |
| 2 | The Zebra | 30 | 21.0% |
| 3 | GEICO | 22 | 15.4% |
| 4 | Nerdwallet | 11 | 7.7% |
| 5 | BestMoney | 8 | 5.6% |
| 6 | Jerry | 4 | 2.8% |
| 7 | MAXL | 2 | 1.4% |
| 8 | NOW Insurance Services | 2 | 1.4% |
| 9 | Capital One | 1 | 0.7% |
| 10 | Harvest Insurance Agency | 1 | 0.7% |
| 11 | Hungryroot | 1 | 0.7% |
| 12 | Insurance Auto Group | 1 | 0.7% |
| 13 | insurematch.ai | 1 | 0.7% |
| 14 | Jotform | 1 | 0.7% |
| 15 | Kin Insurance | 1 | 0.7% |
| 16 | Lemonade | 1 | 0.7% |
| 17 | Money.com | 1 | 0.7% |
| 18 | New York Life | 1 | 0.7% |
| 19 | Optimum | 1 | 0.7% |
| 20 | Progressive | 1 | 0.7% |
| 21 | The Military Wallet | 1 | 0.7% |
| 22 | The Points Planner | 1 | 0.7% |
| 23 | TSLA Rent Miami | 1 | 0.7% |
| 24 | Visible by Verizon | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 143 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- The ZebraText ad
Compare Rates Today
Shown 28 times
- EverQuoteText ad
Insurance near you
Shown 26 times
- GEICOText ad
GEICO Bundles Can Get You Additional Savings
Shown 15 times
- NerdwalletText ad
Compare Car Insurance
Shown 11 times
- BestMoneyText ad
10 Best Auto & Home Insurance 2026
Shown 7 times
- JerryText ad
Car insurance quotes without spam calls.
Shown 3 times
- NOW Insurance ServicesText ad
A Simpler Way to Insure
Shown 2 times
- MAXLText ad
Get MAXL ONE
Shown 2 times
- insurematch.aiText ad
Prime Intent LLC
Shop Home Policy Rates
Shown 1 time
- JotformText ad
House Buyers Information Checklist
Shown 1 time
- LemonadeText ad
Renters Insurance
Shown 1 time
- TSLA Rent MiamiText ad
Tesla Rental Delivered in Miami
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “my State Farm bundle went up 1,200 dollars this year in Texas with no claims, should I split home and auto or move both somewhere else?”, after the follow-up message, ChatGPT showed an ad from GEICO.
Text ad: “Comparing Auto Insurance Companies?”
Long scenario question · Oct 3, 23:01 ET
In a conversation that began “how to add a boat to my bundle”, after the follow-up message, ChatGPT showed an ad from insurematch.ai.
Text ad: “Shop Home Policy Rates”
Fix or choose question · Oct 3, 23:21 ET
In a conversation that began “how to bundle after buying a house”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “House Buyers Information Checklist”
Fix or choose question · Oct 4, 03:30 ET
In a conversation that began “my parents have been with Allstate for 30 years and the bundle keeps going up, how do I help them shop for a better home and auto package?”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Insurance near you”
Long scenario question · Oct 4, 01:28 ET
In a conversation that began “nationwide vs farmers bundle”, after the follow-up message, ChatGPT showed an ad from BestMoney.
Text ad: “10 Best Auto & Home Insurance 2026”
Comparison question · Oct 3, 23:17 ET
In a conversation that began “is bundling renters and auto worth it”, after the follow-up message, ChatGPT showed an ad from Lemonade.
Text ad: “Renters Insurance”
Worth it question · Oct 3, 23:09 ET
In a conversation that began “is bundling umbrella insurance worth it”, after the follow-up message, ChatGPT showed an ad from Jerry.
Text ad: “Car insurance quotes without spam calls.”
Worth it question · Oct 3, 23:01 ET
In a conversation that began “lemonade vs progressive bundle”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.
Text ad: “Compare Car Insurance”
Comparison question · Oct 4, 02:26 ET
In a conversation that began “erie bundle”, after the follow-up message, ChatGPT showed an ad from Progressive.
Text ad: “Make The Switch!”
Short search question · Oct 3, 23:07 ET
In a conversation that began “how much do you save bundling insurance”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Compare Rates Today”
Price question · Oct 4, 03:38 ET
In a conversation that began “best home auto and umbrella bundle”, after the follow-up message, ChatGPT showed an ad from Kin Insurance.
Text ad: “Home Insurance For Florida”
Best for question · Oct 3, 23:28 ET
In a conversation that began “bundle discount disappeared at renewal”, after the follow-up message, ChatGPT showed an ad from The Points Planner.
Text ad: “The Points Planner — Credit Card Benefits Tracker”
Fix or choose question · Oct 3, 23:26 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 19.6% |
| Comparison | 22 | 15.4% |
| Price | 22 | 15.4% |
| Fix or choose | 21 | 14.7% |
| Long scenario | 22 | 15.4% |
| Short search | 14 | 9.8% |
| Worth it | 14 | 9.8% |
More in Insurance
Other Insurance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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