Insurance Comparison Sites ads in ChatGPT
Ads shown in ChatGPT conversations about Insurance Comparison Sites. We recorded 140 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 139 ads from 30 advertisers. Most often shown: The Zebra, Nerdwallet and GEICO.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Insurance Comparison Sites conversations
top 25 of 30Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 139 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | The Zebra | 41 | 29.5% |
| 2 | Nerdwallet | 22 | 15.8% |
| 3 | EverQuote | 14 | 10.1% |
| 4 | GEICO | 14 | 10.1% |
| 5 | New York Life | 5 | 3.6% |
| 6 | Allianz | 3 | 2.2% |
| 7 | BestMoney | 3 | 2.2% |
| 8 | Ethos Technologies | 3 | 2.2% |
| 9 | Forbes | 3 | 2.2% |
| 10 | Money.com | 3 | 2.2% |
| 11 | NOW Insurance Services | 3 | 2.2% |
| 12 | Aura Consolidated Group | 2 | 1.4% |
| 13 | Bitdefender | 2 | 1.4% |
| 14 | Harness Insure | 2 | 1.4% |
| 15 | Liberty Mutual Insurance | 2 | 1.4% |
| 16 | Medicare Genius | 2 | 1.4% |
| 17 | sunhealthflorida.com | 2 | 1.4% |
| 18 | CoverSavvy Insurance | 1 | 0.7% |
| 19 | Credible | 1 | 0.7% |
| 20 | General Medicine | 1 | 0.7% |
| 21 | goreadyinsurance.com | 1 | 0.7% |
| 22 | Harvest Insurance Agency | 1 | 0.7% |
| 23 | Insurance Auto Group | 1 | 0.7% |
| 24 | Jerry | 1 | 0.7% |
| 25 | kanguroseguro.com | 1 | 0.7% |
5 more advertisers shared the other 5 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 139 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- The ZebraText ad
Compare Rates Today
Shown 27 times
- NerdwalletText ad
Compare Car Insurance
Shown 22 times
- GEICOText ad
Comparing Auto Insurance Companies?
Shown 8 times
- NOW Insurance ServicesText ad
A Simpler Way to Insure
Shown 3 times
- AllianzText ad
Protect your best trip yet
Shown 3 times
- Ethos TechnologiesText ad
$1M Life Insurance Policy From $37/MO
Shown 3 times
- EverQuoteText ad
See how options compare
Shown 3 times
- ForbesText ad
Best 5 Value Pet Plans 2026
Shown 2 times
- Medicare GeniusText ad
Can You Still Choose Plan F?
Shown 2 times
- Harness InsureText ad
Contractor Insurance for Your Business
Shown 2 times
- New York LifeText ad
Best Term Life Options?
Shown 2 times
- BitdefenderText ad
AI That Catches Scams Before You Do
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “policygenius vs quotacy for a 35 year old shopping for 1 million in term life”, after the follow-up message, ChatGPT showed an ad from New York Life.
Text ad: “Best Term Life Options?”
Comparison question · Oct 4, 01:30 ET
In a conversation that began “is it worth using a comparison site for home insurance in florida or should i call an agent”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Compare Home Insurers”
Worth it question · Oct 4, 02:51 ET
In a conversation that began “are insurance comparison sites worth it”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.
Text ad: “Compare Car Insurance”
Worth it question · Oct 4, 01:23 ET
In a conversation that began “best travel insurance comparison site for seniors taking expensive cruises”, after the follow-up message, ChatGPT showed an ad from goreadyinsurance.com.
Text ad: “Industry’s Lowest Rate for Seniors”
Best for question · Oct 4, 01:41 ET
In a conversation that began “is jerry better than the zebra for finding cheaper car insurance on my phone”, after the follow-up message, ChatGPT showed an ad from GEICO.
Text ad: “Comparing Auto Insurance Companies?”
Comparison question · Oct 4, 03:54 ET
In a conversation that began “best comparison site for high risk drivers”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Compare Rates Today”
Best for question · Oct 4, 04:10 ET
In a conversation that began “best place to compare home insurance quotes in florida where many companies won't write policies”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Compare Rates Today”
Best for question · Oct 4, 00:14 ET
In a conversation that began “how to get quotes without giving phone number”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Compare Quotes for Free”
Fix or choose question · Oct 4, 02:06 ET
In a conversation that began “compare motorcycle insurance prices online for a sport bike in arizona”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Compare Rates Today”
Price question · Oct 4, 05:38 ET
In a conversation that began “i want to compare home insurance in california but most sites say no carriers available, what are my options”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Stop Overpaying on Insurance”
Fix or choose question · Oct 4, 05:35 ET
In a conversation that began “how do i choose between policygenius, an independent agent, and applying directly for life insurance”, after the follow-up message, ChatGPT showed an ad from New York Life.
Text ad: “Best Term Life Options?”
Fix or choose question · Oct 4, 00:09 ET
In a conversation that began “best insurance comparison app”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Compare Rates Today”
Best for question · Oct 4, 01:40 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 20.1% |
| Comparison | 20 | 14.4% |
| Price | 21 | 15.1% |
| Fix or choose | 21 | 15.1% |
| Long scenario | 21 | 15.1% |
| Short search | 14 | 10.1% |
| Worth it | 14 | 10.1% |
More in Insurance
Other Insurance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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