Rocket Mortgage ads in ChatGPT
In our capture of logged-out ChatGPT, 101 ads from Rocket Mortgage appeared on screen (all text ads), in 24 distinct ad copies across 6 industries and 20 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 101
- distinct ad copies
- 24
- industries
- 6
- topics
- 20
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Rocket Mortgage advertised, not how often ChatGPT shows its ads.
Rocket Mortgage ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
24 ad copies
- Rocket MortgageSponsored
Today’s home loan rates.
Text ad · shown 20 times
Questions it appeared after
- “is it worth putting 20% down to avoid pmi or keep cash in savings”Mortgages · Oct 3, 11:21 pm ET
- “bank vs mortgage broker rates”Mortgages · Oct 3, 11:26 pm ET
- “how much is pmi on a $300,000 loan with 10% down and a 720 credit score”Mortgages · Oct 3, 11:32 pm ET
- “best mortgage lender for a couple with a 780 score who wants the lowest rate on a 30 year fixed”Mortgages · Oct 4, 3:44 am ET
- “how much money do I really need at closing for a $250,000 home with an fha loan”First-Time Homebuyer Loans · Oct 4, 5:09 am ET
+15 more conversations with this ad copy
- Rocket MortgageSponsored
View today’s refinance rates.
Text ad · shown 15 times
Questions it appeared after
- “I want to refinance but my house value dropped, what can I do to still qualify”Mortgage Refinancing · Oct 3, 11:06 pm ET
- “refinancing with my current servicer mr cooper vs shopping rocket and better, which saves more”Mortgage Refinancing · Oct 3, 11:07 pm ET
- “refinance origination fees explained”Mortgage Refinancing · Oct 3, 11:32 pm ET
- “fha streamline refinance vs refinancing into a conventional loan to drop mortgage insurance”Mortgage Refinancing · Oct 4, 2:26 am ET
- “conventional 97 vs fha for someone who plans to refinance once rates drop”First-Time Homebuyer Loans · Oct 4, 4:33 am ET
+10 more conversations with this ad copy
- Rocket MortgageSponsored
Review home equity rate options.
Text ad · shown 11 times
Questions it appeared after
- “I refinanced in 2021 at 2.9% but need cash for a big project, should I keep my rate and use a home equity loan instead”Mortgage Refinancing · Oct 4, 12:41 am ET
+10 more conversations with this ad copy
- Rocket MortgageSponsored
Refinance calculator.
Text ad · shown 9 times
Questions it appeared after
- “how do i choose between a 20 and 30 year term when my mortgage has 27 years left”Life Insurance · Oct 3, 10:51 pm ET
- “my wife and I want to refinance to lower our payment by at least $300 a month, how do we find the best lender”Mortgage Refinancing · Oct 3, 11:28 pm ET
- “I'm a nurse in Ohio with a 6.9% loan and want to refinance but I'm worried about upfront costs, what should I do”Mortgage Refinancing · Oct 3, 11:33 pm ET
- “is it worth refinancing if I plan to move in three years”Mortgage Refinancing · Oct 4, 2:51 am ET
+5 more conversations with this ad copy
- Rocket MortgageSponsored
Rocket Mortgage rates.
Text ad · shown 7 times
Questions it appeared after
- “is buying a first home worth it now”First-Time Homebuyer Loans · Oct 4, 4:52 am ET
- “best usda loan lender”First-Time Homebuyer Loans · Oct 4, 5:40 am ET
+5 more conversations with this ad copy
- Rocket MortgageSponsored
Find your home loan rate.
Text ad · shown 6 times
- Rocket MortgageSponsored
Space for real life
Text ad · shown 5 times
Questions it appeared after
- “best streaming service for home renovation shows”Video Streaming Services · Oct 3, 10:57 pm ET
- “how much does a basement home theater cost including projector and seating”Home Theater Setup · Oct 4, 12:46 am ET
- “is it worth adding a full bathroom when finishing a basement that will mostly be a family room”Basement Finishing · Oct 4, 11:20 am ET
+2 more conversations with this ad copy
- Rocket MortgageSponsored
Review refinance rate options.
Text ad · shown 5 times
Questions it appeared after
- “best online refinance lender”Mortgage Refinancing · Oct 3, 11:27 pm ET
- “how do I decide between a cash out refinance and a heloc when my current rate is 4%”Mortgage Refinancing · Oct 4, 4:24 am ET
+3 more conversations with this ad copy
- Rocket MortgageSponsored
Unlock funds for home projects with your equity.
Text ad · shown 3 times
Questions it appeared after
- “is it worth insulating basement walls in a house i might sell in a few years”Insulation · Oct 4, 5:29 am ET
+2 more conversations with this ad copy
- Rocket MortgageSponsored
Compare refinance rates in minutes.
Text ad · shown 3 times
Questions it appeared after
- “best refinance option for taking out equity to buy a second property”Mortgage Refinancing · Oct 4, 1:47 am ET
+2 more conversations with this ad copy
- Rocket MortgageSponsored
A smarter way to borrow
Text ad · shown 2 times
Questions it appeared after
- “balance transfer approved for less than requested”Balance Transfer Cards · Oct 3, 10:01 pm ET
+1 more conversation with this ad copy
- Rocket MortgageSponsored
Compare before you fund
Text ad · shown 2 times
Questions it appeared after
- “tesla solar roof vs gaf timberline solar for a new roof with solar built in”Roofing Materials · Oct 3, 11:49 pm ET
+1 more conversation with this ad copy
- Rocket MortgageSponsored
Refinance made simple.
Text ad · shown 2 times
Questions it appeared after
- “best refinance lender for a self employed borrower with strong bank deposits but low taxable income”Mortgage Refinancing · Oct 3, 11:57 pm ET
- “how do I choose the right refinance term if I want to pay off my house before retiring at 62”Mortgage Refinancing · Oct 4, 12:27 am ET
- Rocket MortgageSponsored
Check home loan rates.
Text ad · shown 1 time
Questions it appeared after
- “best mortgage lender for investment property”Mortgages · Oct 3, 11:10 pm ET
- Rocket MortgageSponsored
Estimate new loan payments.
Text ad · shown 1 time
Questions it appeared after
- “how much income do I need to afford a $500,000 house with 20% down”Mortgages · Oct 3, 11:19 pm ET
- Rocket MortgageSponsored
Check updated refinance rates.
Text ad · shown 1 time
Questions it appeared after
- “my rate lock expires next week and closing got delayed, how do I avoid paying more”Mortgages · Oct 3, 11:28 pm ET
- Rocket MortgageSponsored
Use your home’s equity.
Text ad · shown 1 time
Our export holds no question text for this conversation.
- Rocket MortgageSponsored
Fund it smarter
Text ad · shown 1 time
Our export holds no question text for this conversation.
- Rocket MortgageSponsored
Explore personalized refi rate options.
Text ad · shown 1 time
Our export holds no question text for this conversation.
- Rocket MortgageSponsored
See your refinance savings timeline.
Text ad · shown 1 time
Our export holds no question text for this conversation.
- Rocket MortgageSponsored
Home equity made easy.
Text ad · shown 1 time
Questions it appeared after
- “I was denied a heloc because my combined loan to value is too high, what else can I try”HELOCs & Home Equity Loans · Oct 4, 1:25 am ET
- Rocket MortgageSponsored
Compare loan scenarios easily.
Text ad · shown 1 time
Our export holds no question text for this conversation.
- Rocket MortgageSponsored
Leverage equity to pay high interest debt.
Text ad · shown 1 time
Questions it appeared after
- “I traded in my old boat and still owed money on it, now the new loan is bigger than the boat's value, what should I do”RV, Boat & Motorcycle Loans · Oct 4, 11:22 am ET
- Rocket MortgageSponsored
New home, new questions
Text ad · shown 1 time
Questions it appeared after
- “how to pick an equity sharing company”Home Equity Sharing · Oct 4, 11:23 am ET
Where Rocket Mortgage ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
and 8 more topics, 8 ads in all
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where Rocket Mortgage’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
penfed.org214 ads shown7 shared topics
SoFi845 ads shown6 shared topics
BestMoney420 ads shown8 shared topics
Veterans United Home Loans36 ads shown4 shared topics
Nerdwallet1,442 ads shown6 shared topics
FreeRateUpdate.com25 ads shown5 shared topics
Credible335 ads shown11 shared topics
Neighbors Bank30 ads shown2 shared topics
FHALoans.com11 ads shown2 shared topics
Angi1,004 ads shown7 shared topics
Thumbtack888 ads shown6 shared topics
temu.com2,744 ads shown6 shared topics
Romco Roofing41 ads shown4 shared topics
LendingTree14 ads shown4 shared topics
Jotform3,005 ads shown4 shared topics
SupplyHouse.com414 ads shown4 shared topics
Airsync HVAC34 ads shown3 shared topics
Window World18 ads shown4 shared topicsHow this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
Explore the library
All 20 industries, the most shown topics and the guides, one link each.
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