Home Insurance ads in ChatGPT
Ads shown in ChatGPT conversations about Home Insurance. We recorded 148 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 146 ads from 25 advertisers. Most often shown: EverQuote, The Zebra and BestMoney.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Home Insurance conversations
25 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 146 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | EverQuote | 33 | 22.6% |
| 2 | The Zebra | 27 | 18.5% |
| 3 | BestMoney | 25 | 17.1% |
| 4 | GEICO | 22 | 15.1% |
| 5 | Harvest Insurance Agency | 5 | 3.4% |
| 6 | The Military Wallet | 5 | 3.4% |
| 7 | Allied Roofing Solutions | 4 | 2.7% |
| 8 | Kin Insurance | 4 | 2.7% |
| 9 | Forbes | 3 | 2.1% |
| 10 | consumeraffairs.com | 2 | 1.4% |
| 11 | NOW Insurance Services | 2 | 1.4% |
| 12 | Angi | 1 | 0.7% |
| 13 | Aura Consolidated Group | 1 | 0.7% |
| 14 | Coastal Insurance Solutions | 1 | 0.7% |
| 15 | Credible | 1 | 0.7% |
| 16 | Daly & Black, P.C. | 1 | 0.7% |
| 17 | Hagerty | 1 | 0.7% |
| 18 | Harness Insure | 1 | 0.7% |
| 19 | honeyquote.com | 1 | 0.7% |
| 20 | Liberty Mutual Insurance | 1 | 0.7% |
| 21 | Peak Roofing and Exteriors | 1 | 0.7% |
| 22 | Pool Warehouse | 1 | 0.7% |
| 23 | SimpliSafe | 1 | 0.7% |
| 24 | Veterans United Home Loans | 1 | 0.7% |
| 25 | Wisconsin Exteriors | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 146 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- EverQuoteText ad
Insurance near you
Shown 18 times
- BestMoneyText ad
10 Best Auto & Home Insurance 2026
Shown 18 times
- GEICOText ad
GEICO Bundles Can Get You Additional Savings
Shown 14 times
- The ZebraText ad
Compare Rates Today
Shown 10 times
- Allied Roofing SolutionsText ad
$1000 Off Roof Replacement
Shown 4 times
- Kin InsuranceText ad
Home Insurance For Florida
Shown 4 times
- The Military WalletText ad
Veterans: Compare Home Insurance Side by Side
Shown 3 times
- Harvest Insurance AgencyText ad
Florida Home Insurance Options
Shown 2 times
- ForbesText ad
Top 10 Home Warranty of 2026
Shown 2 times
- SimpliSafeText ad
New home? Secure it.
Shown 1 time
- Liberty Mutual InsuranceText ad
Bundle Auto And Home
Shown 1 time
- Aura Consolidated GroupText ad
Received a Breach Notice?
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “I'm buying a manufactured home on my own land in rural Tennessee, which insurance companies cover those at a fair price?”, after the follow-up message, ChatGPT showed an ad from SimpliSafe.
Text ad: “New home? Secure it.”
Long scenario question · Oct 3, 21:30 ET
In a conversation that began “I inherited my parents' paid off house in Michigan and need to put it in my name, what kind of homeowners policy should I get?”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Explore Home Insurance”
Long scenario question · Oct 3, 22:48 ET
In a conversation that began “best homeowners insurance for someone who works from home with expensive equipment”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Insurance near you”
Best for question · Oct 3, 21:25 ET
In a conversation that began “best home insurance for a house near the woods in northern california with wildfire risk”, after the follow-up message, ChatGPT showed an ad from Liberty Mutual Insurance.
Text ad: “Bundle Auto And Home”
Best for question · Oct 3, 22:50 ET
In a conversation that began “best homeowners insurance”, after the follow-up message, ChatGPT showed an ad from BestMoney.
Text ad: “10 Best Auto & Home Insurance 2026”
Short search question · Oct 3, 21:29 ET
In a conversation that began “homeowners insurance quotes”, after the follow-up message, ChatGPT showed an ad from Harvest Insurance Agency.
Text ad: “Florida Home Insurance, Simplified”
Short search question · Oct 3, 21:43 ET
In a conversation that began “is chubb worth the price compared to state farm for a 1.2 million dollar home”, after the follow-up message, ChatGPT showed an ad from GEICO.
Text ad: “GEICO Bundles Can Get You Additional Savings”
Comparison question · Oct 3, 22:38 ET
In a conversation that began “is identity theft coverage on a homeowners policy worth the extra 25 dollars a year”, after the follow-up message, ChatGPT showed an ad from Aura Consolidated Group.
Text ad: “Received a Breach Notice?”
Worth it question · Oct 3, 22:02 ET
In a conversation that began “we had a pipe burst and the claim was underpaid, should we fight it or move to another insurer next year”, after the follow-up message, ChatGPT showed an ad from Daly & Black, P.C..
Text ad: “Insurance Claim Denied, Delayed or Underpaid?”
Fix or choose question · Oct 3, 22:43 ET
In a conversation that began “roof claim denied should i switch insurers”, after the follow-up message, ChatGPT showed an ad from The Military Wallet.
Text ad: “Veterans: Protect Your Roof. Protect Your Home.”
Fix or choose question · Oct 3, 22:41 ET
In a conversation that began “how much does home insurance go up when you add a swimming pool”, after the follow-up message, ChatGPT showed an ad from Pool Warehouse.
Text ad: “Safety Pool Covers - American Made”
Price question · Oct 3, 21:43 ET
In a conversation that began “is water backup coverage worth it”, after the follow-up message, ChatGPT showed an ad from consumeraffairs.com.
Text ad: “Home Warranty Coverage”
Worth it question · Oct 3, 22:24 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.5% |
| Comparison | 22 | 15.1% |
| Price | 22 | 15.1% |
| Fix or choose | 22 | 15.1% |
| Long scenario | 20 | 13.7% |
| Short search | 15 | 10.3% |
| Worth it | 15 | 10.3% |
More in Insurance
Other Insurance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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