Independent Insurance Agents ads in ChatGPT
Ads shown in ChatGPT conversations about Independent Insurance Agents. We recorded 140 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 139 ads from 43 advertisers. Most often shown: EverQuote, The Zebra and Nerdwallet.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Independent Insurance Agents conversations
top 25 of 43Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 139 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | EverQuote | 50 | 36.0% |
| 2 | The Zebra | 28 | 20.1% |
| 3 | Nerdwallet | 6 | 4.3% |
| 4 | GEICO | 5 | 3.6% |
| 5 | Harness Insure | 5 | 3.6% |
| 6 | New York Life | 4 | 2.9% |
| 7 | Jotform | 3 | 2.2% |
| 8 | BestMoney | 2 | 1.4% |
| 9 | Jerry | 2 | 1.4% |
| 10 | AMAROK | 1 | 0.7% |
| 11 | Brookdale Senior Living | 1 | 0.7% |
| 12 | Capital One | 1 | 0.7% |
| 13 | Colonial Surety Company | 1 | 0.7% |
| 14 | Constant Contact | 1 | 0.7% |
| 15 | CoverSavvy Insurance | 1 | 0.7% |
| 16 | CRIBFLYER | 1 | 0.7% |
| 17 | Datarails | 1 | 0.7% |
| 18 | Expedia | 1 | 0.7% |
| 19 | FastExpert | 1 | 0.7% |
| 20 | foundershield.com | 1 | 0.7% |
| 21 | Genius Monkey | 1 | 0.7% |
| 22 | Harvest Insurance Agency | 1 | 0.7% |
| 23 | Hiscox Insurance Company | 1 | 0.7% |
| 24 | Homes.com | 1 | 0.7% |
| 25 | honeyquote.com | 1 | 0.7% |
18 more advertisers shared the other 18 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 139 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- EverQuoteText ad
Insurance near you
Shown 40 times
- The ZebraText ad
Compare Rates Today
Shown 21 times
- NerdwalletText ad
Compare Car Insurance
Shown 3 times
- Harness InsureText ad
Protect Your Restaurant With the Right Insurance
Shown 3 times
- JerryText ad
You can shop around without calling around
Shown 2 times
- New York LifeText ad
Which is Best for You?
Shown 2 times
- Insurance Auto GroupText ad
Shop Auto Insurance
Shown 1 time
- GEICOText ad
See Why North Carolina Drivers Trust GEICO
Shown 1 time
- Genius MonkeyText ad
Programmatic Ads, Fully Managed
Shown 1 time
- VistaPrint USText ad
Open today?
Shown 1 time
- IroncladText ad
Contract Drafting for General Counsel
Shown 1 time
- BestMoneyText ad
Home Insurance Quotes 2026
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “my Goosehead agent was great at first but now never responds, should I switch agencies or go back to buying insurance online?”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Insurance near you”
Long scenario question · Oct 4, 01:16 ET
In a conversation that began “is an independent agent worth it if i can get quotes online in five minutes”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Compare Rates Today”
Worth it question · Oct 4, 01:48 ET
In a conversation that began “I'm a landlord with eight rentals in Ohio and Kentucky, would an independent agent be better than buying separate policies online?”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.
Text ad: “Open today?”
Long scenario question · Oct 4, 04:20 ET
In a conversation that began “is an independent agent worth it for life insurance or should i use policygenius”, after the follow-up message, ChatGPT showed an ad from New York Life.
Text ad: “Compare Life Policies”
Worth it question · Oct 4, 02:57 ET
In a conversation that began “independent agent quotes for home and auto in georgia for a family with two cars”, after the follow-up message, ChatGPT showed an ad from GEICO.
Text ad: “Personalize Your Car Insurance Coverage With GEICO”
Price question · Oct 4, 05:28 ET
In a conversation that began “broker fees for high net worth insurance”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.
Text ad: “Top Fiduciary Advisors”
Price question · Oct 4, 03:00 ET
In a conversation that began “independent agent vs policygenius for shopping home insurance in florida”, after the follow-up message, ChatGPT showed an ad from Harvest Insurance Agency.
Text ad: “Florida Home Insurance Options”
Comparison question · Oct 4, 00:16 ET
In a conversation that began “insurance broker commission percentage”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Insurance Quote Form”
Price question · Oct 3, 23:41 ET
In a conversation that began “how much does it cost to hire a commercial insurance broker for a 50 person company”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Insurance near you”
Price question · Oct 4, 03:36 ET
In a conversation that began “is using an insurance broker worth it”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Compare Rates Today”
Worth it question · Oct 4, 03:24 ET
In a conversation that began “I'm a 28 year old renter in Seattle with one car, is an independent agent even worth it for someone like me or should I buy online?”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Insurance near you”
Long scenario question · Oct 4, 05:04 ET
In a conversation that began “how do i know if my commercial insurance broker is actually getting me competitive quotes”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Insurance near you”
Fix or choose question · Oct 4, 04:52 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 20.1% |
| Comparison | 21 | 15.1% |
| Price | 21 | 15.1% |
| Fix or choose | 20 | 14.4% |
| Long scenario | 21 | 15.1% |
| Short search | 14 | 10.1% |
| Worth it | 14 | 10.1% |
More in Insurance
Other Insurance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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