Insurance

Renters Insurance ads in ChatGPT

Ads shown in ChatGPT conversations about Renters Insurance. We recorded 148 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 147 ads from 18 advertisers. Most often shown: GEICO, EverQuote and BestMoney.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

148
conversations recorded
147
ads shown
18
advertisers
1%
shopping ads

Advertisers shown in Renters Insurance conversations

18 advertisers

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 147 shown ads.

#AdvertiserWebsiteAds shownShare
1GEICOgeico.com6544.2%
2EverQuoteeverquote.com2919.7%
3BestMoneybestmoney.com117.5%
4NOW Insurance Servicesnowinsurance.com96.1%
5Harvest Insurance Agencyharvest.insure74.8%
6Jerry—42.7%
7Rocket Lawyerrocketlawyer.com42.7%
8Forbesforbes.com32.0%
9Goodcover Insurance Solutionsgoodcover.com21.4%
10Kin Insurancekin.com21.4%
11SimpliSafesimplisafe.com21.4%
12The Military Walletthemilitarywallet.com21.4%
13American Musical Supplyamericanmusical.com10.7%
14BriteCobrite.co10.7%
15Flood Insurance Directfloodinsurance.direct10.7%
16goreadyinsurance.comgoreadyinsurance.com10.7%
17Insurance Auto Groupinsuranceautogroup.com10.7%
18Liberty Mutual Insurancelibertymutual.com10.7%

1 shown product ad (0.7%) did not name the merchant and is not ranked.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)14598.6%
Shopping ad (product name and price)21.4%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • GEICOText ad

    GEICO Bundles Can Get You Additional Savings

    Shown 31 times

  • EverQuoteText ad

    Insurance near you

    Shown 11 times

  • BestMoneyText ad

    10 Best Auto & Home Insurance 2026

    Shown 9 times

  • NOW Insurance ServicesText ad

    A Simpler Way to Insure

    Shown 7 times

  • JerryText ad

    One app. 100+ insurers compared.

    Shown 3 times

  • Harvest Insurance AgencyText ad

    Florida Home Insurance, Simplified

    Shown 2 times

  • Rocket LawyerText ad

    Review Contracts Online

    Shown 2 times

  • Goodcover Insurance SolutionsText ad

    Online Renters Insurance

    Shown 2 times

  • Kin InsuranceText ad

    Kin: Insurance For Florida

    Shown 2 times

  • SimpliSafeText ad

    Security for renters

    Shown 1 time

  • ForbesText ad

    Trusted Pet Insurance Coverage - Forbes

    Shown 1 time

  • Insurance Auto GroupText ad

    Compare Auto Insurance in Minutes

    Shown 1 time

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “is renters insurance worth it”, after the follow-up message, ChatGPT showed an ad from GEICO.

    Text ad: “Save More by Bundling Policies”

    Worth it question · Oct 3, 22:34 ET

  2. In a conversation that began “cheap renters insurance”, after the follow-up message, ChatGPT showed an ad from EverQuote.

    Text ad: “Insurance near you”

    Short search question · Oct 3, 22:15 ET

  3. In a conversation that began “is renters insurance worth it in a building with a doorman and good security”, after the follow-up message, ChatGPT showed an ad from SimpliSafe.

    Text ad: “Security for renters”

    Worth it question · Oct 3, 21:42 ET

  4. In a conversation that began “best cheap renters insurance in los angeles”, after the follow-up message, ChatGPT showed an ad from NOW Insurance Services.

    Text ad: “A Simpler Way to Insure”

    Best for question · Oct 3, 22:54 ET

  5. In a conversation that began “I have a 90 pound German shepherd and some renters insurers won't cover the liability, which ones are dog friendly in Ohio?”, after the follow-up message, ChatGPT showed an ad from Forbes.

    Text ad: “Trusted Pet Insurance Coverage - Forbes”

    Long scenario question · Oct 3, 22:55 ET

  6. In a conversation that began “best renters insurance for an older apartment building in boston with frequent pipe issues”, after the follow-up message, ChatGPT showed an ad from BestMoney.

    Text ad: “Home Insurance Quotes 2026”

    Best for question · Oct 3, 22:11 ET

  7. In a conversation that began “I just moved to Miami and want renters insurance that covers hurricane damage to my stuff, which insurers are good for that?”, after the follow-up message, ChatGPT showed an ad from Jerry.

    Text ad: “One app. 100+ insurers compared.”

    Long scenario question · Oct 3, 21:23 ET

  8. In a conversation that began “state farm vs allstate renters for bundling with car insurance in georgia”, after the follow-up message, ChatGPT showed an ad from Insurance Auto Group.

    Text ad: “Compare Auto Insurance in Minutes”

    Comparison question · Oct 3, 22:57 ET

  9. In a conversation that began “renters insurance online”, after the follow-up message, ChatGPT showed an ad from Harvest Insurance Agency.

    Text ad: “Florida Home Insurance, Simplified”

    Short search question · Oct 3, 21:46 ET

  10. In a conversation that began “does renters insurance cover hotel stays”, after the follow-up message, ChatGPT showed an ad from Rocket Lawyer.

    Text ad: “Legal Help On Demand”

    Fix or choose question · Oct 3, 22:22 ET

  11. In a conversation that began “renters insurance claim denied what now”, after the follow-up message, ChatGPT showed an ad from Goodcover Insurance Solutions.

    Text ad: “Online Renters Insurance”

    Fix or choose question · Oct 3, 22:04 ET

  12. In a conversation that began “how much is lemonade renters insurance”, after the follow-up message, ChatGPT showed an ad from Kin Insurance.

    Text ad: “Kin: Insurance For Florida”

    Price question · Oct 3, 22:09 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
303020.4%
Comparison
one product or service against another, or alternatives
222215.0%
Price
what something costs or where to buy it cheaply
222215.0%
Fix or choose
a problem to fix, or a choice to make
222215.0%
Long scenario
a personal situation in a sentence or two
222215.0%
Short search
a few words, like a search box
15149.5%
Worth it
whether something is worth buying or switching to
151510.2%

More in Insurance

Other Insurance topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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