Motorcycle Insurance ads in ChatGPT
Ads shown in ChatGPT conversations about Motorcycle Insurance. We recorded 140 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 137 ads from 27 advertisers. Most often shown: EverQuote, GEICO and The Zebra.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Motorcycle Insurance conversations
top 25 of 27Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 137 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | EverQuote | 51 | 37.2% |
| 2 | GEICO | 25 | 18.2% |
| 3 | The Zebra | 16 | 11.7% |
| 4 | Jerry | 7 | 5.1% |
| 5 | Americandreamautoprotect | 4 | 2.9% |
| 6 | Eagle Leather | 4 | 2.9% |
| 7 | AutoInsurance.com | 3 | 2.2% |
| 8 | Shiply | 3 | 2.2% |
| 9 | Indie Ridge | 2 | 1.5% |
| 10 | Law Tigers | 2 | 1.5% |
| 11 | Liberty Mutual Insurance | 2 | 1.5% |
| 12 | Money.com | 2 | 1.5% |
| 13 | TopDog Law | 2 | 1.5% |
| 14 | AAA Northeast | 1 | 0.7% |
| 15 | BestMoney | 1 | 0.7% |
| 16 | Hagerty | 1 | 0.7% |
| 17 | Harvest Insurance Agency | 1 | 0.7% |
| 18 | Insurance Auto Group | 1 | 0.7% |
| 19 | lowestpricetrafficschool.com | 1 | 0.7% |
| 20 | Nerdwallet | 1 | 0.7% |
| 21 | Newman & Tucker Insurance | 1 | 0.7% |
| 22 | Protect.com | 1 | 0.7% |
| 23 | Riders Share | 1 | 0.7% |
| 24 | Rocket Lawyer | 1 | 0.7% |
| 25 | rydology.com | 1 | 0.7% |
2 more advertisers shared the other 2 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 136 | 99.3% |
| Shopping ad (product name and price) | 1 | 0.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- EverQuoteText ad
Insurance near you
Shown 31 times
- The ZebraText ad
Compare Rates Today
Shown 12 times
- GEICOText ad
Drive for Less with GEICO
Shown 6 times
- Eagle LeatherText ad
Find Your Best-Fitting Motorcycle Helmet
Shown 4 times
- AmericandreamautoprotectText ad
Get a Free Coverage Quote
Shown 4 times
- JerryText ad
One app. 100+ insurers compared.
Shown 4 times
- ShiplyText ad
Low Cost Motorcycle Shipping From $199
Shown 3 times
- Indie RidgeText ad
15% Off for ChatGPT
Shown 2 times
- AutoInsurance.comText ad
Top 5 Auto Insurance 2026
Shown 2 times
- Law TigersText ad
Protecting Riders Since 2001 | $1B+ Recovered
Shown 1 time
- BestMoneyText ad
10 Best Auto & Home Insurance 2026
Shown 1 time
- Liberty Mutual InsuranceText ad
New Car? Get Covered
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best electric motorcycle insurance”, after the follow-up message, ChatGPT showed an ad from Eagle Leather.
Text ad: “Find Your Best-Fitting Motorcycle Helmet”
Best for question · Oct 4, 04:59 ET
In a conversation that began “best motorcycle insurance in florida”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Insurance near you”
Best for question · Oct 3, 23:20 ET
In a conversation that began “my wife wants to start riding at 42 and just got her license in Pennsylvania, which insurer is best for a brand new adult rider?”, after the follow-up message, ChatGPT showed an ad from GEICO.
Text ad: “Why Should You Choose GEICO in Pennsylvania?”
Long scenario question · Oct 3, 23:04 ET
In a conversation that began “how much is motorcycle insurance for a 30 year old with a new kawasaki ninja in georgia”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Compare Rates Today”
Price question · Oct 4, 04:36 ET
In a conversation that began “I bought an electric Zero motorcycle in Seattle, will standard motorcycle insurers cover it properly and who's cheapest?”, after the follow-up message, ChatGPT showed an ad from Liberty Mutual Insurance.
Text ad: “New Car? Get Covered”
Long scenario question · Oct 3, 23:09 ET
In a conversation that began “what should i do if my insurer says my aftermarket exhaust and wheels aren't covered after a theft”, after the follow-up message, ChatGPT showed an ad from TopDog Law.
Text ad: “Not sure if you need help?”
Fix or choose question · Oct 3, 23:47 ET
In a conversation that began “is an msf course worth it for insurance”, after the follow-up message, ChatGPT showed an ad from lowestpricetrafficschool.com.
Text ad: “Florida Online Traffic School in 4 Hours”
Worth it question · Oct 3, 23:30 ET
In a conversation that began “geico vs progressive for a harley road king with lots of custom parts”, after the follow-up message, ChatGPT showed an ad from AutoInsurance.com.
Text ad: “Top 5 Auto Insurance 2026”
Comparison question · Oct 4, 05:30 ET
In a conversation that began “is custom parts coverage worth it”, after the follow-up message, ChatGPT showed an ad from Jerry.
Text ad: “Compare and Monitor Price”
Worth it question · Oct 3, 23:09 ET
In a conversation that began “usaa vs progressive motorcycle insurance for a veteran who rides a goldwing”, after the follow-up message, ChatGPT showed an ad from Money.com.
Text ad: “Compare auto insurance quotes”
Comparison question · Oct 4, 01:29 ET
In a conversation that began “I'm 35 with a Ducati Monster in Los Angeles and a clean record, is Progressive or GEICO better or should I try a specialty insurer?”, after the follow-up message, ChatGPT showed an ad from Protect.com.
Text ad: “Type your car. See your rate.”
Long scenario question · Oct 4, 01:09 ET
In a conversation that began “I keep my dirt bike for trail riding on my property in Idaho, do I need insurance for that and which company covers off road bikes?”, after the follow-up message, ChatGPT showed an ad from Shiply.
Text ad: “Low Cost Motorcycle Shipping From $199”
Long scenario question · Oct 4, 01:19 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 20.4% |
| Comparison | 21 | 15.3% |
| Price | 21 | 15.3% |
| Fix or choose | 21 | 15.3% |
| Long scenario | 19 | 13.9% |
| Short search | 14 | 10.2% |
| Worth it | 13 | 9.5% |
More in Insurance
Other Insurance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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