Online Wills & Estate Planning ads in ChatGPT
Ads shown in ChatGPT conversations about Online Wills & Estate Planning. We recorded 149 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 118 ads from 30 advertisers. Most often shown: Jotform, LegalNature and trustandwill.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Online Wills & Estate Planning conversations
top 25 of 30Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 118 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Jotform | 39 | 33.1% |
| 2 | LegalNature | 29 | 24.6% |
| 3 | trustandwill.com | 8 | 6.8% |
| 4 | Rocket Lawyer | 7 | 5.9% |
| 5 | Fisher Investments | 5 | 4.2% |
| 6 | NotaryLive | 3 | 2.5% |
| 7 | CosmicPDF | 2 | 1.7% |
| 8 | PandaDoc | 2 | 1.7% |
| 9 | PublicRecords.us | 2 | 1.7% |
| 10 | 89thandmadison.com | 1 | 0.8% |
| 11 | Absolute Law Group, PA | 1 | 0.8% |
| 12 | Creative Planning | 1 | 0.8% |
| 13 | Docusign | 1 | 0.8% |
| 14 | Ethos Technologies | 1 | 0.8% |
| 15 | financialadvisor.net | 1 | 0.8% |
| 16 | Generational Equity | 1 | 0.8% |
| 17 | GetApp | 1 | 0.8% |
| 18 | Ironclad | 1 | 0.8% |
| 19 | jdlynchlaw.com | 1 | 0.8% |
| 20 | Johnson Law Group | 1 | 0.8% |
| 21 | Nerdwallet | 1 | 0.8% |
| 22 | Nomad Labs | 1 | 0.8% |
| 23 | Notarize | 1 | 0.8% |
| 24 | OneNotary | 1 | 0.8% |
| 25 | palmcitylawyer.com | 1 | 0.8% |
5 more advertisers shared the other 5 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 118 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- LegalNatureText ad
Living Will Forms
Shown 22 times
- JotformText ad
Free Will Form for Married Couple PDF
Shown 19 times
- Rocket LawyerText ad
Trusted Legal AI
Shown 5 times
- Fisher InvestmentsText ad
Living Trusts Explained
Shown 4 times
- trustandwill.comText ad
Trust & Will
Will vs. trust: the real difference
Shown 3 times
- PandaDocText ad
PandaDoc® Electronic Signature
Shown 2 times
- NotaryLiveText ad
Live Online Notaries - No Appointment Needed
Shown 2 times
- OneNotaryText ad
Online Notary Service
Shown 1 time
- PublicRecords.usText ad
Property Tax & Deed Information Online. Search Now
Shown 1 time
- Nomad LabsText ad
Nomad Lease
Shown 1 time
- financialadvisor.netText ad
WiserAdvisor
Florida Estate Planning
Shown 1 time
- The Military WalletText ad
Veterans: Compare Top Home Insurance Companies
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “freewill vs a paid service like trust and will if I want a trust, not just a will”, after the follow-up message, ChatGPT showed an ad from trustandwill.com.
Text ad: “Trusts aren't just for the wealthy”
Comparison question · Oct 4, 02:29 ET
In a conversation that began “is gentreo worth it”, after the follow-up message, ChatGPT showed an ad from Absolute Law Group, PA.
Text ad: “Absolute Law Group | Estate Planning Lawyer”
Worth it question · Oct 4, 02:48 ET
In a conversation that began “I'm 70 and want a living trust so my house avoids probate in California, can I do it online or do I need a lawyer”, after the follow-up message, ChatGPT showed an ad from LegalNature.
Text ad: “Power of Attorney Forms”
Long scenario question · Oct 4, 00:09 ET
In a conversation that began “my parents have no will and are in their 80s, which online service is easiest for them to use”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Free Will Form for Married Couple PDF”
Fix or choose question · Oct 4, 02:18 ET
In a conversation that began “I'm 30 and just started my career with a 401k and life insurance, do I need a will and which online service is best”, after the follow-up message, ChatGPT showed an ad from Ethos Technologies.
Text ad: “$1M Life Insurance Policy From $37/MO”
Long scenario question · Oct 4, 01:15 ET
In a conversation that began “trust and will vs a local estate lawyer”, after the follow-up message, ChatGPT showed an ad from Rocket Lawyer.
Text ad: “Ask Rocket Lawyer”
Comparison question · Oct 4, 00:57 ET
In a conversation that began “is an online will worth it or will it get challenged in court”, after the follow-up message, ChatGPT showed an ad from Fisher Investments.
Text ad: “Living Trusts Explained”
Worth it question · Oct 4, 00:53 ET
In a conversation that began “what does rocket lawyer charge for a will compared to a one time purchase from nolo”, after the follow-up message, ChatGPT showed an ad from Johnson Law Group.
Text ad: “Top Family Attorneys”
Price question · Oct 4, 04:33 ET
In a conversation that began “best online will for people with simple estates”, after the follow-up message, ChatGPT showed an ad from NotaryLive.
Text ad: “Online Notary Available 24/7 - Notarize in Minutes”
Best for question · Oct 4, 05:10 ET
In a conversation that began “trust and will vs a local estate attorney for a couple with a $900,000 estate in California”, after the follow-up message, ChatGPT showed an ad from LegalNature.
Text ad: “Living Will Forms”
Comparison question · Oct 4, 04:52 ET
In a conversation that began “how do I decide whether an online will is enough or if I need an estate attorney for my situation”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Free Power of Attorney Form PDF”
Fix or choose question · Oct 4, 02:24 ET
In a conversation that began “how much does probate cost if I die without a trust in California”, after the follow-up message, ChatGPT showed an ad from trustandwill.com.
Text ad: “Will or Trust? Estate Planning Made Easy”
Price question · Oct 4, 03:37 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 25.4% |
| Price | 19 | 16.1% |
| Long scenario | 19 | 16.1% |
| Comparison | 19 | 16.1% |
| Fix or choose | 11 | 9.3% |
| Worth it | 11 | 9.3% |
| Short search | 9 | 7.6% |
More in Personal Finance
Other Personal Finance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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