Brokerage Accounts ads in ChatGPT
Ads shown in ChatGPT conversations about Brokerage Accounts. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 144 ads from 29 advertisers. Most often shown: SoFi, Nerdwallet and Robinhood.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Brokerage Accounts conversations
top 25 of 29Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 144 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | SoFi | 46 | 31.9% |
| 2 | Nerdwallet | 26 | 18.1% |
| 3 | Robinhood | 22 | 15.3% |
| 4 | Bishop Gold Group | 5 | 3.5% |
| 5 | Fidelity Investments | 4 | 2.8% |
| 6 | Sure Leverage Funding | 4 | 2.8% |
| 7 | WiserAdvisor | 4 | 2.8% |
| 8 | Creative Planning | 3 | 2.1% |
| 9 | mybanktracker.com | 3 | 2.1% |
| 10 | Capital Group | 2 | 1.4% |
| 11 | Charles Schwab | 2 | 1.4% |
| 12 | financialadvisor.net | 2 | 1.4% |
| 13 | ProShares | 2 | 1.4% |
| 14 | Seeking Alpha | 2 | 1.4% |
| 15 | Thrivent Bank | 2 | 1.4% |
| 16 | tradingwire.com | 2 | 1.4% |
| 17 | alphafunded.com | 1 | 0.7% |
| 18 | BestMoney | 1 | 0.7% |
| 19 | Cash App | 1 | 0.7% |
| 20 | Chime | 1 | 0.7% |
| 21 | EverBank | 1 | 0.7% |
| 22 | Finance Lobby | 1 | 0.7% |
| 23 | Jotform | 1 | 0.7% |
| 24 | Northwestern Mutual | 1 | 0.7% |
| 25 | Nuveen a TIAA Company | 1 | 0.7% |
4 more advertisers shared the other 4 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 144 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- SoFiText ad
Investing with SoFi®
Shown 44 times
- NerdwalletText ad
Best CD Accounts
Shown 10 times
- RobinhoodText ad
Start Investing Today
Shown 8 times
- Bishop Gold GroupText ad
Free Guide: How Self-Directed IRAs Work
Shown 5 times
- WiserAdvisorText ad
Find Top Financial Advisors
Shown 4 times
- mybanktracker.comText ad
Compare the Top CD Rates
Shown 3 times
- Thrivent BankText ad
High Tech Checking Account
Shown 2 times
- Sure Leverage FundingText ad
Are You a Scalper?
Shown 2 times
- ProSharesText ad
ProShares | Exchange Traded Funds (ETFs) Investing
Shown 2 times
- Seeking AlphaText ad
Two 'Strong Buy' Stocks Each Month
Shown 2 times
- financialadvisor.netText ad
WiserAdvisor
Ready to Hand Off Your Portfolio?
Shown 2 times
- Fidelity InvestmentsText ad
Investing with Fidelity
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “vanguard brokerage”, after the follow-up message, ChatGPT showed an ad from Robinhood.
Text ad: “Start Investing Today”
Short search question · Oct 3, 23:20 ET
In a conversation that began “I'm 33 and want a brokerage that pays good interest on cash while I wait to invest, which one should I choose”, after the follow-up message, ChatGPT showed an ad from Thrivent Bank.
Text ad: “High Tech Checking Account”
Long scenario question · Oct 3, 23:29 ET
In a conversation that began “I'm 60 and want to buy treasury bills and cds for safety, which brokerage makes that easiest”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.
Text ad: “Best CD Accounts”
Long scenario question · Oct 4, 04:06 ET
In a conversation that began “how to pick between fidelity and schwab”, after the follow-up message, ChatGPT showed an ad from SoFi.
Text ad: “Investing with SoFi®”
Fix or choose question · Oct 4, 05:17 ET
In a conversation that began “is interactive brokers worth it for a long term investor or only for traders”, after the follow-up message, ChatGPT showed an ad from Capital Group.
Text ad: “Fixed income ideas”
Worth it question · Oct 4, 01:11 ET
In a conversation that began “tastytrade commission per contract”, after the follow-up message, ChatGPT showed an ad from Sure Leverage Funding.
Text ad: “Are You a Scalper?”
Price question · Oct 3, 23:27 ET
In a conversation that began “cheapest brokerage for options trades”, after the follow-up message, ChatGPT showed an ad from ProShares.
Text ad: “ProShares | Exchange Traded Funds (ETFs) Investing”
Price question · Oct 3, 23:29 ET
In a conversation that began “tastytrade vs schwab thinkorswim for someone who sells covered calls”, after the follow-up message, ChatGPT showed an ad from streetfox.com.
Text ad: “Know What’s Moving the Market Today”
Comparison question · Oct 4, 03:53 ET
In a conversation that began “best brokerage for tax loss harvesting”, after the follow-up message, ChatGPT showed an ad from tradingwire.com.
Text ad: “Stock Alerts & Market Moves, Every Morning”
Best for question · Oct 3, 23:03 ET
In a conversation that began “is it worth opening a brokerage account if I already max out my 401k”, after the follow-up message, ChatGPT showed an ad from Fidelity Investments.
Text ad: “Index Funds for Goals”
Worth it question · Oct 3, 23:03 ET
In a conversation that began “schwab vs fidelity vs vanguard for a retiree who wants simple monthly withdrawals”, after the follow-up message, ChatGPT showed an ad from Quicken.
Text ad: “Perfect Retirement Setup”
Comparison question · Oct 3, 23:30 ET
In a conversation that began “best brokerage for someone who wants to buy treasury bills and cds in the same account”, after the follow-up message, ChatGPT showed an ad from mybanktracker.com.
Text ad: “Compare the Top CD Rates”
Best for question · Oct 4, 05:17 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.8% |
| Price | 23 | 16.0% |
| Long scenario | 23 | 16.0% |
| Comparison | 22 | 15.3% |
| Fix or choose | 16 | 11.1% |
| Short search | 15 | 10.4% |
| Worth it | 15 | 10.4% |
More in Personal Finance
Other Personal Finance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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