Identity Theft Insurance ads in ChatGPT
Ads shown in ChatGPT conversations about Identity Theft Insurance. We recorded 121 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 119 ads from 41 advertisers. Most often shown: Aura Consolidated Group, Bitdefender and Title Lock.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Identity Theft Insurance conversations
top 25 of 41Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 119 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Aura Consolidated Group | 33 | 27.7% |
| 2 | Bitdefender | 29 | 24.4% |
| 3 | Title Lock | 5 | 4.2% |
| 4 | TransUnion® | 4 | 3.4% |
| 5 | VistaPrint US | 4 | 3.4% |
| 6 | Norton | 3 | 2.5% |
| 7 | SoftwareCW | 3 | 2.5% |
| 8 | GEICO | 2 | 1.7% |
| 9 | Intuit Quickbooks | 2 | 1.7% |
| 10 | Northwest Registered Agent | 2 | 1.7% |
| 11 | PublicRecords.us | 2 | 1.7% |
| 12 | Alpha Insurance Agency | 1 | 0.8% |
| 13 | askfrost.com | 1 | 0.8% |
| 14 | BestMoney | 1 | 0.8% |
| 15 | Bitwarden | 1 | 0.8% |
| 16 | BlackFire Cyber Insurance | 1 | 0.8% |
| 17 | Capital One | 1 | 0.8% |
| 18 | ClarityCheck | 1 | 0.8% |
| 19 | CoverSavvy Insurance | 1 | 0.8% |
| 20 | EverQuote | 1 | 0.8% |
| 21 | federal-lawyer.com | 1 | 0.8% |
| 22 | Hanby Insurance | 1 | 0.8% |
| 23 | idtheftcenter.org | 1 | 0.8% |
| 24 | Instant Tax Solutions | 1 | 0.8% |
| 25 | Intelius | 1 | 0.8% |
16 more advertisers shared the other 16 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 111 | 93.3% |
| Shopping ad (product name and price) | 8 | 6.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- BitdefenderText ad
Know If Your Data Hits the Dark Web
Shown 15 times
- Aura Consolidated GroupText ad
Received a Breach Notice?
Shown 12 times
- Title LockText ad
Most Find Out Too Late - Get 30 Days for $1
Shown 5 times
- VistaPrint USShopping ad
RFID Blocking Phone Wallet
$357.49
Shown 4 times
- SoftwareCWShopping ad
McAfee Total Protection - Instant Download for Windows and Mac
$29.99
Shown 3 times
- TransUnion®Text ad
Get Your Free Credit Report
Shown 2 times
- NortonText ad
LifeLock
Identity Theft Protection
Shown 2 times
- Intuit QuickbooksText ad
Team Benefits Made Easy
Shown 1 time
- PublicRecords.usText ad
Explore Property Ownership, Tax & Deed Information
Shown 1 time
- Capital OneText ad
Online Pre-Approval Tool
Shown 1 time
- Hanby InsuranceText ad
Rockwall's Trusted Independent Insurance Agency
Shown 1 time
- safetydetective.comText ad
Antivirus
The 5 Best Antivirus Compared
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “my lifelock renewal went from 99 to 260 a year, how do i pick a cheaper service with similar coverage”, after the follow-up message, ChatGPT showed an ad from Aura Consolidated Group.
Text ad: “2026 Best ID Protection, U.S. News”
Fix or choose question · Oct 4, 00:36 ET
In a conversation that began “how much is lifelock ultimate plus after the first year discount ends”, after the follow-up message, ChatGPT showed an ad from Norton.
Text ad: “Identity Theft Protection”
Price question · Oct 4, 00:19 ET
In a conversation that began “best identity theft insurance that covers lost wages and legal fees during recovery”, after the follow-up message, ChatGPT showed an ad from Hanby Insurance.
Text ad: “Rockwall's Trusted Independent Insurance Agency”
Best for question · Oct 4, 04:07 ET
In a conversation that began “how much should i pay for identity protection after my info leaked in a data breach”, after the follow-up message, ChatGPT showed an ad from Tariq Law PC.
Text ad: “Identity Theft on Your Credit Report?”
Price question · Oct 4, 01:01 ET
In a conversation that began “zander insurance”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Insurance near you”
Short search question · Oct 4, 02:59 ET
In a conversation that began “is identity theft protection worth it for someone with very little credit history”, after the follow-up message, ChatGPT showed an ad from rokform.com.
Shopping ad: Signal Card with Tracking · $49.99
Worth it question · Oct 3, 23:50 ET
In a conversation that began “someone filed a fake tax return with my information in California, which identity protection service helps fix IRS problems?”, after the follow-up message, ChatGPT showed an ad from federal-lawyer.com.
Text ad: “White Collar Defense Attorneys - Former DOJ & FBI”
Long scenario question · Oct 4, 00:18 ET
In a conversation that began “aura vs lifelock for a couple whose information was exposed in a big data breach”, after the follow-up message, ChatGPT showed an ad from Bitdefender.
Text ad: “Know If Your Data Hits the Dark Web”
Comparison question · Oct 4, 05:38 ET
In a conversation that began “someone filed a tax return using my social security number, which identity protection service helps with that”, after the follow-up message, ChatGPT showed an ad from Instant Tax Solutions.
Text ad: “IRS problems? Get a Free Tax Analysis”
Fix or choose question · Oct 4, 04:04 ET
In a conversation that began “is credit monitoring worth paying for”, after the follow-up message, ChatGPT showed an ad from Kikoff.
Text ad: “No Credit Check”
Worth it question · Oct 4, 03:49 ET
In a conversation that began “someone opened two credit cards in my name, what should i do first and should i buy identity theft insurance now”, after the follow-up message, ChatGPT showed an ad from Aura Consolidated Group.
Text ad: “Data Breach Alerts”
Fix or choose question · Oct 4, 03:22 ET
In a conversation that began “i got a letter that my info was exposed in a data breach, how do i choose which protection service to sign up for”, after the follow-up message, ChatGPT showed an ad from Aura Consolidated Group.
Text ad: “Data Breach Alerts”
Fix or choose question · Oct 4, 02:14 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 25 | 21.0% |
| Price | 21 | 17.6% |
| Long scenario | 20 | 16.8% |
| Comparison | 20 | 16.8% |
| Fix or choose | 18 | 15.1% |
| Worth it | 9 | 7.6% |
| Short search | 6 | 5.0% |
More in Insurance
Other Insurance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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