Annuities ads in ChatGPT
Ads shown in ChatGPT conversations about Annuities. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 142 ads from 29 advertisers. Most often shown: Nerdwallet, SoFi and Annuity Lock.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Annuities conversations
top 25 of 29Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 142 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Nerdwallet | 31 | 21.8% |
| 2 | SoFi | 17 | 12.0% |
| 3 | Annuity Lock | 11 | 7.7% |
| 4 | AnnuityAdvantage | 9 | 6.3% |
| 5 | Fisher Investments | 9 | 6.3% |
| 6 | Quicken | 9 | 6.3% |
| 7 | WiserAdvisor | 8 | 5.6% |
| 8 | Bishop Gold Group | 6 | 4.2% |
| 9 | EverBank | 5 | 3.5% |
| 10 | financialadvisor.net | 5 | 3.5% |
| 11 | First Freedom Life | 4 | 2.8% |
| 12 | BestMoney | 3 | 2.1% |
| 13 | Creative Planning | 3 | 2.1% |
| 14 | mybanktracker.com | 3 | 2.1% |
| 15 | Wealth Enhancement Group | 3 | 2.1% |
| 16 | rocketer.com | 2 | 1.4% |
| 17 | Thrivent Bank | 2 | 1.4% |
| 18 | annuityrateshq.com | 1 | 0.7% |
| 19 | Axos Bank | 1 | 0.7% |
| 20 | Brookfield | 1 | 0.7% |
| 21 | Facet | 1 | 0.7% |
| 22 | Fidelity Investments | 1 | 0.7% |
| 23 | Gelt | 1 | 0.7% |
| 24 | Gong.io | 1 | 0.7% |
| 25 | Jotform | 1 | 0.7% |
4 more advertisers shared the other 4 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 142 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- NerdwalletText ad
Top Fiduciary Advisors
Shown 22 times
- WiserAdvisorText ad
Find Top Financial Advisors
Shown 8 times
- SoFiText ad
Save for Retirement
Shown 8 times
- Annuity LockText ad
Is Your Annuity Still Competitive Years Later?
Shown 6 times
- Bishop Gold GroupText ad
Free Guide: How Self-Directed IRAs Work
Shown 6 times
- QuickenText ad
Smarter Retirement Plans
Shown 5 times
- AnnuityAdvantageText ad
Free Annuity Report
Shown 4 times
- financialadvisor.netText ad
WiserAdvisor
Retiring in the Next Five Years?
Shown 4 times
- First Freedom LifeText ad
Lifetime Income Annuities
Shown 3 times
- Fisher InvestmentsText ad
Fixed Annuity Trade-Offs
Shown 3 times
- Wealth Enhancement GroupText ad
Plan Retirement
Shown 3 times
- mybanktracker.comText ad
Compare the Top CD Rates
Shown 3 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “is a fixed indexed annuity worth it”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.
Text ad: “Top Fiduciary Advisors”
Worth it question · Oct 4, 04:00 ET
In a conversation that began “gainbridge myga vs a treasury ladder at schwab for someone in a high tax state”, after the follow-up message, ChatGPT showed an ad from First Freedom Life.
Text ad: “Explore Indexed Annuity Growth”
Comparison question · Oct 4, 01:47 ET
In a conversation that began “qlac”, after the follow-up message, ChatGPT showed an ad from rbcwealthmanagement.com.
Text ad: “Find a planner near you”
Short search question · Oct 4, 01:32 ET
In a conversation that began “how much does a $100,000 annuity pay”, after the follow-up message, ChatGPT showed an ad from AnnuityAdvantage.
Text ad: “Free Annuity Rate Comparison Report”
Price question · Oct 4, 04:48 ET
In a conversation that began “best annuity for a retired couple who wants income for life that continues to the surviving spouse”, after the follow-up message, ChatGPT showed an ad from Quicken.
Text ad: “Smarter Retirement Plans”
Best for question · Oct 4, 04:09 ET
In a conversation that began “my parents were sold an annuity at a free dinner seminar, how do I check if it's a good deal”, after the follow-up message, ChatGPT showed an ad from Annuity Lock.
Text ad: “Better Annuity Options May Now Be Available”
Fix or choose question · Oct 4, 00:28 ET
In a conversation that began “best qlac for someone who wants to reduce required minimum distributions”, after the follow-up message, ChatGPT showed an ad from Wealth Enhancement Group.
Text ad: “Plan Retirement”
Best for question · Oct 4, 05:02 ET
In a conversation that began “how much would I need in an annuity to get $2,000 a month for life starting at 65”, after the follow-up message, ChatGPT showed an ad from Bishop Gold Group.
Text ad: “Free Guide: How Self-Directed IRAs Work”
Price question · Oct 4, 00:41 ET
In a conversation that began “my annuity is past the surrender period, what should I do with it now”, after the follow-up message, ChatGPT showed an ad from SoFi.
Text ad: “Save for Retirement”
Fix or choose question · Oct 4, 02:41 ET
In a conversation that began “fidelity's annuity marketplace vs buying through a local insurance agent”, after the follow-up message, ChatGPT showed an ad from WiserAdvisor.
Text ad: “Find Top Financial Advisors”
Comparison question · Oct 4, 04:05 ET
In a conversation that began “athene vs american equity fixed indexed annuity for a 60 year old”, after the follow-up message, ChatGPT showed an ad from financialadvisor.net.
Text ad: “Is Your Advisor a Fiduciary?”
Comparison question · Oct 4, 05:06 ET
In a conversation that began “best myga for someone who wants a better rate than a cd for five years with no market risk”, after the follow-up message, ChatGPT showed an ad from BestMoney.
Text ad: “Find a High-Yield Account”
Best for question · Oct 4, 02:52 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 21.1% |
| Comparison | 23 | 16.2% |
| Fix or choose | 18 | 12.7% |
| Price | 20 | 14.1% |
| Long scenario | 22 | 15.5% |
| Short search | 14 | 9.9% |
| Worth it | 15 | 10.6% |
More in Personal Finance
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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