Charles Schwab ads in ChatGPT
In our capture of logged-out ChatGPT, 27 ads from Charles Schwab appeared on screen (all text ads), in 14 distinct ad copies across 2 industries and 9 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 27
- distinct ad copies
- 14
- industries
- 2
- topics
- 9
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Charles Schwab advertised, not how often ChatGPT shows its ads.
Charles Schwab ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
14 ad copies
- Charles SchwabSponsored
Learn About Different Features Of IRA Accounts
Text ad · shown 5 times
Our export holds no question text for these conversations.
- Charles SchwabSponsored
Learn The Benefits Of Different IRA Accounts
Text ad · shown 3 times
Questions it appeared after
- “term life vs iul for retirement”Life Insurance · Oct 3, 10:23 pm ET
- “is the robinhood ira match worth it”IRAs & Roth IRAs · Oct 4, 12:20 am ET
+1 more conversation with this ad copy
- Charles SchwabSponsored
How To Open Roth IRA
Text ad · shown 3 times
Questions it appeared after
- “fidelity roth ira vs wealthfront roth ira for a 27 year old who never wants to log in”IRAs & Roth IRAs · Oct 4, 12:20 am ET
+2 more conversations with this ad copy
- Charles SchwabSponsored
Adding Money Market Funds To Your Portfolio
Text ad · shown 3 times
Questions it appeared after
- “how is interest from a treasury money market fund taxed compared to a bank money market account”Money Market Accounts · Oct 4, 4:25 am ET
+2 more conversations with this ad copy
- Charles SchwabSponsored
A Wide Selection Of ETFs At Schwab
Text ad · shown 2 times
Our export holds no question text for these conversations.
- Charles SchwabSponsored
Why Invest In ETFs?
Text ad · shown 2 times
Our export holds no question text for these conversations.
- Charles SchwabSponsored
Roth Or Traditional?
Text ad · shown 2 times
Questions it appeared after
- “should I roll my old 401k into my new employer's fidelity 401k or open a rollover ira at schwab”401(k) Rollover · Oct 4, 1:37 am ET
+1 more conversation with this ad copy
- Charles SchwabSponsored
Brokerage Basics
Text ad · shown 1 time
Questions it appeared after
- “acorns vs a fidelity account with automatic investing, which costs less for $100 a month”Investing Apps · Oct 3, 11:33 pm ET
- Charles SchwabSponsored
Understand The Choices For Cash Investing
Text ad · shown 1 time
Our export holds no question text for this conversation.
- Charles SchwabSponsored
Key Features Of Brokerage Accounts
Text ad · shown 1 time
Our export holds no question text for this conversation.
- Charles SchwabSponsored
Reasons Why ETFs Can Be A Good Investing Strategy
Text ad · shown 1 time
Our export holds no question text for this conversation.
- Charles SchwabSponsored
Money Market Funds
Text ad · shown 1 time
Our export holds no question text for this conversation.
- Charles SchwabSponsored
Trying To Choose ETFs?
Text ad · shown 1 time
Our export holds no question text for this conversation.
- Charles SchwabSponsored
Understand The Benefits & Risks Of ETF Investing
Text ad · shown 1 time
Our export holds no question text for this conversation.
Where Charles Schwab ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where Charles Schwab’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
How this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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All 20 industries, the most shown topics and the guides, one link each.
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