Final Expense Insurance ads in ChatGPT
Ads shown in ChatGPT conversations about Final Expense Insurance. We recorded 144 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 141 ads from 20 advertisers. Most often shown: New York Life, Ethos Technologies and CoverSavvy Insurance.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Final Expense Insurance conversations
20 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 141 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | New York Life | 64 | 45.4% |
| 2 | Ethos Technologies | 26 | 18.4% |
| 3 | CoverSavvy Insurance | 12 | 8.5% |
| 4 | EverQuote | 11 | 7.8% |
| 5 | The Zebra | 7 | 5.0% |
| 6 | rocketer.com | 4 | 2.8% |
| 7 | LegalNature | 2 | 1.4% |
| 8 | Long Term What? | 2 | 1.4% |
| 9 | Zander Insurance Agency | 2 | 1.4% |
| 10 | Aura Consolidated Group | 1 | 0.7% |
| 11 | Cremation Club | 1 | 0.7% |
| 12 | currentcatalog.com | 1 | 0.7% |
| 13 | Globe Life | 1 | 0.7% |
| 14 | Inpeace42 | 1 | 0.7% |
| 15 | Jerry | 1 | 0.7% |
| 16 | Nerdwallet | 1 | 0.7% |
| 17 | NOW Insurance Services | 1 | 0.7% |
| 18 | QuoteWizard | 1 | 0.7% |
| 19 | raineyandrainey.com | 1 | 0.7% |
| 20 | vitalformsdirect.com | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 140 | 99.3% |
| Shopping ad (product name and price) | 1 | 0.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- New York LifeText ad
Compare Life Policies
Shown 27 times
- Ethos TechnologiesText ad
$1M Life Insurance Policy From $37/MO
Shown 26 times
- CoverSavvy InsuranceText ad
Under 65? Compare term life quotes online.
Shown 10 times
- EverQuoteText ad
Insurance near you
Shown 8 times
- The ZebraText ad
Compare Rates Today
Shown 5 times
- rocketer.comText ad
Bankers Life & Casualty Company
Free Life Insurance Quote
Shown 3 times
- LegalNatureText ad
Living Will Forms
Shown 2 times
- Long Term What?Text ad
Long-Term Care Insurance Quotes
Shown 2 times
- vitalformsdirect.comText ad
Vital Direct
Request a Death Record
Shown 1 time
- Zander Insurance AgencyText ad
Review Coverage And Cost
Shown 1 time
- currentcatalog.comShopping ad
Information My Family Needs to Know Kit
$9.99
Shown 1 time
- Inpeace42Text ad
Inpeace — Simple, Affordable Cremations
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “alternatives to colonial penn that don't use confusing units and give a set benefit”, after the follow-up message, ChatGPT showed an ad from New York Life.
Text ad: “Compare Life Policies”
Comparison question · Oct 3, 22:59 ET
In a conversation that began “funeral cost coverage”, after the follow-up message, ChatGPT showed an ad from CoverSavvy Insurance.
Text ad: “Under 65? Compare term life quotes online.”
Short search question · Oct 3, 22:57 ET
In a conversation that began “i got a final expense quote with a two year waiting period, is there a way to find one with immediate coverage”, after the follow-up message, ChatGPT showed an ad from Zander Insurance Agency.
Text ad: “Review Coverage And Cost”
Fix or choose question · Oct 4, 02:40 ET
In a conversation that began “senior burial insurance”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Find affordable coverage”
Short search question · Oct 3, 23:20 ET
In a conversation that began “I'm 68, still working part time in Pennsylvania, and want burial insurance that won't go up in price as I age, which companies do that?”, after the follow-up message, ChatGPT showed an ad from NOW Insurance Services.
Text ad: “A Simpler Way to Insure”
Long scenario question · Oct 3, 23:19 ET
In a conversation that began “what questions should i ask before buying a final expense policy so my family actually gets paid”, after the follow-up message, ChatGPT showed an ad from Ethos Technologies.
Text ad: “$1M Life Insurance Policy From $37/MO”
Fix or choose question · Oct 4, 03:48 ET
In a conversation that began “my father is 76 and keeps getting final expense mailers, which ones are legit and which company would you actually trust for him?”, after the follow-up message, ChatGPT showed an ad from Long Term What?.
Text ad: “Long-Term Care Insurance Quotes”
Long scenario question · Oct 4, 04:10 ET
In a conversation that began “i'm 70 and getting nonstop calls about burial insurance after one online quote, how do i shop without the spam”, after the follow-up message, ChatGPT showed an ad from Jerry.
Text ad: “You can shop around without calling around”
Fix or choose question · Oct 4, 02:04 ET
In a conversation that began “final expense application denied what now”, after the follow-up message, ChatGPT showed an ad from rocketer.com.
Text ad: “Compare Life Insurance Rates”
Fix or choose question · Oct 3, 23:21 ET
In a conversation that began “how much does burial insurance cost per month for an 80 year old woman”, after the follow-up message, ChatGPT showed an ad from New York Life.
Text ad: “Compare Life Policies”
Price question · Oct 3, 22:58 ET
In a conversation that began “how much is colonial penn's 9.95 plan actually worth in coverage at age 72”, after the follow-up message, ChatGPT showed an ad from New York Life.
Text ad: “Best Term Life Options?”
Price question · Oct 3, 23:07 ET
In a conversation that began “best guaranteed issue final expense”, after the follow-up message, ChatGPT showed an ad from New York Life.
Text ad: “Compare Life Policies”
Best for question · Oct 3, 23:13 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 19.9% |
| Comparison | 21 | 14.9% |
| Price | 22 | 15.6% |
| Fix or choose | 21 | 14.9% |
| Long scenario | 21 | 14.9% |
| Short search | 14 | 9.9% |
| Worth it | 14 | 9.9% |
More in Insurance
Other Insurance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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