State Homeowners Insurance ads in ChatGPT
Ads shown in ChatGPT conversations about State Homeowners Insurance. We recorded 148 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 147 ads from 20 advertisers. Most often shown: EverQuote, The Zebra and BestMoney.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in State Homeowners Insurance conversations
20 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 147 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | EverQuote | 37 | 25.2% |
| 2 | The Zebra | 34 | 23.1% |
| 3 | BestMoney | 28 | 19.0% |
| 4 | GEICO | 16 | 10.9% |
| 5 | Harvest Insurance Agency | 5 | 3.4% |
| 6 | NOW Insurance Services | 5 | 3.4% |
| 7 | gunnerroofing.com | 4 | 2.7% |
| 8 | Allied Roofing Solutions | 3 | 2.0% |
| 9 | Kin Insurance | 3 | 2.0% |
| 10 | The Military Wallet | 2 | 1.4% |
| 11 | Angi | 1 | 0.7% |
| 12 | AutoInsurance.com | 1 | 0.7% |
| 13 | Coastal Insurance Solutions | 1 | 0.7% |
| 14 | Energy Home Improvements | 1 | 0.7% |
| 15 | Footbridge Media | 1 | 0.7% |
| 16 | Forbes | 1 | 0.7% |
| 17 | Jotform | 1 | 0.7% |
| 18 | Liberty Mutual Insurance | 1 | 0.7% |
| 19 | Peak Roofing and Exteriors | 1 | 0.7% |
| 20 | Republic Windows Doors & Roofing | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 147 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- EverQuoteText ad
Insurance near you
Shown 25 times
- BestMoneyText ad
10 Best Auto & Home Insurance 2026
Shown 21 times
- The ZebraText ad
Compare Rates Today
Shown 15 times
- GEICOText ad
GEICO Bundles Can Get You Additional Savings
Shown 6 times
- NOW Insurance ServicesText ad
A Simpler Way to Insure
Shown 5 times
- Kin InsuranceText ad
Home Insurance For Florida
Shown 3 times
- gunnerroofing.comText ad
Gunner Holdings LLC
Storm Damage on Your Roof?
Shown 3 times
- Harvest Insurance AgencyText ad
Home Insurance Renewal in FL?
Shown 2 times
- Allied Roofing SolutionsText ad
$1000 Off Roof Replacement
Shown 2 times
- ForbesText ad
Top 10 Home Warranty of 2026
Shown 1 time
- AngiText ad
Find Local Window Contractors
Shown 1 time
- Energy Home ImprovementsText ad
Our Recommended Roofing Company
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “usaa vs state farm for a homeowner in colorado springs dealing with hail every year”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Insurance, made simple”
Comparison question · Oct 3, 22:52 ET
In a conversation that began “home insurance quotes in california”, after the follow-up message, ChatGPT showed an ad from GEICO.
Text ad: “Bundle Policies and Save With GEICO”
Price question · Oct 3, 21:28 ET
In a conversation that began “alabama home insurance”, after the follow-up message, ChatGPT showed an ad from BestMoney.
Text ad: “10 Best Auto & Home Insurance 2026”
Short search question · Oct 3, 22:07 ET
In a conversation that began “american integrity vs universal property for a newer home in orlando”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Stop Overpaying on Insurance”
Comparison question · Oct 3, 21:29 ET
In a conversation that began “citizens insurance florida”, after the follow-up message, ChatGPT showed an ad from NOW Insurance Services.
Text ad: “A Simpler Way to Insure”
Short search question · Oct 3, 22:36 ET
In a conversation that began “is twia coverage worth it”, after the follow-up message, ChatGPT showed an ad from Forbes.
Text ad: “Top 10 Home Warranty of 2026”
Worth it question · Oct 3, 22:48 ET
In a conversation that began “is it worth installing impact windows in tampa mainly for the insurance discount”, after the follow-up message, ChatGPT showed an ad from Angi.
Text ad: “Find Local Window Contractors”
Worth it question · Oct 3, 21:23 ET
In a conversation that began “how to get a wind mitigation discount”, after the follow-up message, ChatGPT showed an ad from Energy Home Improvements.
Text ad: “Our Recommended Roofing Company”
Fix or choose question · Oct 3, 22:23 ET
In a conversation that began “how much is homeowners insurance on a 400k house in tampa with a new roof”, after the follow-up message, ChatGPT showed an ad from Harvest Insurance Agency.
Text ad: “Florida Home Insurance Options”
Price question · Oct 3, 21:48 ET
In a conversation that began “how to pass a four point inspection”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Free Property Inspection Report PDF”
Fix or choose question · Oct 3, 22:13 ET
In a conversation that began “I'm 67, retired in The Villages, and Citizens is my insurer of last resort, how do I get back to a private company?”, after the follow-up message, ChatGPT showed an ad from The Military Wallet.
Text ad: “Veterans: Compare Home Insurance Rates”
Long scenario question · Oct 3, 22:55 ET
In a conversation that began “I'm a first time buyer in Orlando with a 2004 house, the inspector says the roof has five years left, which insurers will take it?”, after the follow-up message, ChatGPT showed an ad from Allied Roofing Solutions.
Text ad: “$1000 Off Roof Replacement”
Long scenario question · Oct 3, 21:30 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.4% |
| Comparison | 22 | 15.0% |
| Price | 22 | 15.0% |
| Fix or choose | 22 | 15.0% |
| Long scenario | 21 | 14.3% |
| Short search | 15 | 10.2% |
| Worth it | 15 | 10.2% |
More in Insurance
Other Insurance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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