Auto Insurance ads in ChatGPT
Ads shown in ChatGPT conversations about Auto Insurance. We recorded 148 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 147 ads from 13 advertisers. Most often shown: GEICO, EverQuote and BestMoney.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Auto Insurance conversations
13 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 147 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | GEICO | 42 | 28.6% |
| 2 | EverQuote | 39 | 26.5% |
| 3 | BestMoney | 23 | 15.6% |
| 4 | The Zebra | 19 | 12.9% |
| 5 | Nerdwallet | 11 | 7.5% |
| 6 | Liberty Mutual Insurance | 5 | 3.4% |
| 7 | AutoInsurance.com | 2 | 1.4% |
| 8 | 1-800-ASK-GARY | 1 | 0.7% |
| 9 | AAA Northeast | 1 | 0.7% |
| 10 | Hagerty | 1 | 0.7% |
| 11 | Insurance Auto Group | 1 | 0.7% |
| 12 | Jerry | 1 | 0.7% |
| 13 | The Military Wallet | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 147 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- GEICOText ad
Comparing Auto Insurance Companies?
Shown 17 times
- The ZebraText ad
Looking for Car Insurance?
Shown 17 times
- EverQuoteText ad
No-fault insurance
Shown 15 times
- NerdwalletText ad
Compare Car Insurance
Shown 11 times
- BestMoneyText ad
Cheap Car Insurance from $29/mo
Shown 5 times
- Liberty Mutual InsuranceText ad
Affordable Car Insurance
Shown 4 times
- AutoInsurance.comText ad
Top 5 Auto Insurance 2026
Shown 2 times
- The Military WalletText ad
Veterans: Compare Top Auto Insurance Companies
Shown 1 time
- HagertyText ad
Claims handled by enthusiasts
Shown 1 time
- 1-800-ASK-GARYText ad
Florida's 24/7 PIP Claims Support Helpline
Shown 1 time
- Insurance Auto GroupText ad
Insurance Auto Group
Shown 1 time
- AAA NortheastText ad
Low Cost Help
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “I commute 70 miles round trip every day in a 2020 Corolla Hybrid in New Jersey, which car insurance should I look at?”, after the follow-up message, ChatGPT showed an ad from BestMoney.
Text ad: “Cheapest Online Auto Insurance 2026”
Long scenario question · Oct 3, 22:24 ET
In a conversation that began “what do most people pay for car insurance in los angeles with a clean record”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Quick, easy insurance”
Price question · Oct 3, 21:53 ET
In a conversation that began “I own a 2021 Tesla Model Y and got quoted 310 a month by GEICO in San Jose, are there insurers that are cheaper for Teslas?”, after the follow-up message, ChatGPT showed an ad from GEICO.
Text ad: “Personalize Your Car Insurance Coverage With GEICO”
Long scenario question · Oct 3, 22:37 ET
In a conversation that began “should i switch car insurance companies”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Looking for Car Insurance?”
Fix or choose question · Oct 3, 22:02 ET
In a conversation that began “how much would it cost to insure a 2024 ford f-150 in texas with full coverage”, after the follow-up message, ChatGPT showed an ad from Liberty Mutual Insurance.
Text ad: “Affordable Car Insurance”
Price question · Oct 3, 21:25 ET
In a conversation that began “how do i figure out if i'm overpaying for car insurance compared to people in my zip code”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.
Text ad: “Compare Car Insurance”
Fix or choose question · Oct 3, 22:54 ET
In a conversation that began “is the original equipment manufacturer parts endorsement worth it for a newer lexus”, after the follow-up message, ChatGPT showed an ad from AutoInsurance.com.
Text ad: “Top 5 Auto Insurance 2026”
Worth it question · Oct 3, 21:52 ET
In a conversation that began “best car insurance for classic cars”, after the follow-up message, ChatGPT showed an ad from Hagerty.
Text ad: “Claims handled by enthusiasts”
Best for question · Oct 3, 21:28 ET
In a conversation that began “is medpay worth it on car insurance”, after the follow-up message, ChatGPT showed an ad from 1-800-ASK-GARY.
Text ad: “Florida's 24/7 PIP Claims Support Helpline”
Worth it question · Oct 3, 21:25 ET
In a conversation that began “best car insurance for doordash drivers”, after the follow-up message, ChatGPT showed an ad from Jerry.
Text ad: “Insurance as low as $98/mo. Really.”
Best for question · Oct 3, 21:38 ET
In a conversation that began “I'm a veteran living in San Antonio with a 2022 Tacoma, is USAA always the best pick or should I compare a few others?”, after the follow-up message, ChatGPT showed an ad from The Military Wallet.
Text ad: “Veterans: Compare Top Auto Insurance Companies”
Long scenario question · Oct 3, 22:42 ET
In a conversation that began “I have three vehicles including a classic 1968 Mustang I barely drive, can one insurer cover all of them or should I split it up?”, after the follow-up message, ChatGPT showed an ad from Insurance Auto Group.
Text ad: “Insurance Auto Group”
Long scenario question · Oct 3, 21:32 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.4% |
| Comparison | 22 | 15.0% |
| Price | 22 | 15.0% |
| Fix or choose | 21 | 14.3% |
| Long scenario | 22 | 15.0% |
| Short search | 15 | 10.2% |
| Worth it | 15 | 10.2% |
More in Insurance
Other Insurance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.