Earthquake Insurance ads in ChatGPT
Ads shown in ChatGPT conversations about Earthquake Insurance. We recorded 140 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 140 ads from 34 advertisers. Most often shown: EverQuote, The Zebra and BestMoney.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Earthquake Insurance conversations
top 25 of 34Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 140 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | EverQuote | 36 | 25.7% |
| 2 | The Zebra | 20 | 14.3% |
| 3 | BestMoney | 13 | 9.3% |
| 4 | GEICO | 12 | 8.6% |
| 5 | Coastal Insurance Solutions | 7 | 5.0% |
| 6 | Kin Insurance | 7 | 5.0% |
| 7 | Harvest Insurance Agency | 4 | 2.9% |
| 8 | Jotform | 4 | 2.9% |
| 9 | Goodcover Insurance Solutions | 3 | 2.1% |
| 10 | Lathrop Insurance | 3 | 2.1% |
| 11 | The Military Wallet | 3 | 2.1% |
| 12 | Cord Insurance Broker | 2 | 1.4% |
| 13 | Insurance Professionals of Arizona | 2 | 1.4% |
| 14 | LegalZoom | 2 | 1.4% |
| 15 | NOW Insurance Services | 2 | 1.4% |
| 16 | sft-construction | 2 | 1.4% |
| 17 | 800insure.com | 1 | 0.7% |
| 18 | Airsync HVAC | 1 | 0.7% |
| 19 | Alpha Insurance Agency | 1 | 0.7% |
| 20 | Angi | 1 | 0.7% |
| 21 | Credible | 1 | 0.7% |
| 22 | Dry 1 Out Restoration and Construction | 1 | 0.7% |
| 23 | Energy Home Improvements | 1 | 0.7% |
| 24 | Flood Insurance Direct | 1 | 0.7% |
| 25 | Harness Insure | 1 | 0.7% |
9 more advertisers shared the other 9 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 140 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- EverQuoteText ad
Insurance near you
Shown 32 times
- BestMoneyText ad
10 Best Auto & Home Insurance 2026
Shown 11 times
- GEICOText ad
GEICO Bundles Can Get You Additional Savings
Shown 7 times
- Coastal Insurance SolutionsText ad
Coverage for Exceptional Homes
Shown 7 times
- The ZebraText ad
Compare Quotes for Free
Shown 6 times
- Kin InsuranceText ad
Home Insurance For Florida
Shown 5 times
- Lathrop InsuranceText ad
Home Insurance - Lathrop
Shown 3 times
- The Military WalletText ad
Veterans: Your Home Insurance Guide
Shown 2 times
- Cord Insurance BrokerText ad
Still on the California FAIR Plan?
Shown 2 times
- Insurance Professionals of ArizonaText ad
Trusted by Thousands of Arizona Clients
Shown 2 times
- Goodcover Insurance SolutionsText ad
Online Renters Insurance
Shown 2 times
- NOW Insurance ServicesText ad
A Simpler Way to Insure
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best earthquake insurance for a house in portland that hasn't been seismically retrofitted”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Insurance near you”
Best for question · Oct 3, 23:24 ET
In a conversation that began “cea condo policy vs a private earthquake policy for a unit in san diego”, after the follow-up message, ChatGPT showed an ad from Lathrop Insurance.
Text ad: “Home Insurance - Lathrop”
Comparison question · Oct 4, 04:53 ET
In a conversation that began “is earthquake insurance worth it in the midwest near the new madrid fault zone”, after the follow-up message, ChatGPT showed an ad from The Military Wallet.
Text ad: “Veterans: Your Home Insurance Guide”
Worth it question · Oct 3, 23:09 ET
In a conversation that began “renters earthquake insurance cost”, after the follow-up message, ChatGPT showed an ad from GEICO.
Text ad: “GEICO Bundles Can Get You Additional Savings”
Price question · Oct 3, 23:10 ET
In a conversation that began “palomar vs arrowhead for earthquake insurance on a rental duplex in long beach”, after the follow-up message, ChatGPT showed an ad from LegalZoom.
Text ad: “Protect Your Real Estate Business”
Comparison question · Oct 4, 02:58 ET
In a conversation that began “best earthquake insurance that pays out fast like jumpstart's parametric policy”, after the follow-up message, ChatGPT showed an ad from Goodcover Insurance Solutions.
Text ad: “Hassle-free renters insurance.”
Best for question · Oct 4, 01:56 ET
In a conversation that began “I'm 45 and just bought a condo in Tacoma, the HOA has a big earthquake deductible, how do I protect myself from a special assessment?”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Free Property Inspection Report PDF”
Long scenario question · Oct 4, 02:33 ET
In a conversation that began “how much is earthquake insurance for an 800k house in san jose with a 15 percent deductible”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Home Insurance Estimates”
Price question · Oct 4, 02:36 ET
In a conversation that began “is earthquake insurance worth it if my house is newer and built to modern codes”, after the follow-up message, ChatGPT showed an ad from Harvest Insurance Agency.
Text ad: “Florida Home Insurance Options”
Worth it question · Oct 4, 01:08 ET
In a conversation that began “my hoa says there's no earthquake coverage on the building, what policy should i get as a condo owner”, after the follow-up message, ChatGPT showed an ad from Coastal Insurance Solutions.
Text ad: “Coverage for Exceptional Homes”
Fix or choose question · Oct 4, 03:08 ET
In a conversation that began “how do i choose between a 10 and 15 percent earthquake deductible on a 900k house in the bay area”, after the follow-up message, ChatGPT showed an ad from Cord Insurance Broker.
Text ad: “Still on the California FAIR Plan?”
Fix or choose question · Oct 4, 03:34 ET
In a conversation that began “we just bought a 1960s house in the Oakland hills for 1.1 million, which earthquake insurance should we get and is the CEA the best choice?”, after the follow-up message, ChatGPT showed an ad from Credible.
Text ad: “Home Repairs, Fixed Rate”
Long scenario question · Oct 4, 01:53 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 20.0% |
| Comparison | 21 | 15.0% |
| Price | 21 | 15.0% |
| Fix or choose | 21 | 15.0% |
| Long scenario | 21 | 15.0% |
| Short search | 14 | 10.0% |
| Worth it | 14 | 10.0% |
More in Insurance
Other Insurance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.