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Pura ads in ChatGPT

In our capture of logged-out ChatGPT, 95 ads from Pura appeared on screen (all text ads), in 2 distinct ad copies across 6 industries and 12 topics. Each one appeared after our follow-up message asking for a sponsored ad.

pura.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
95
distinct ad copies
2
industries
6
topics
12

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Pura advertised, not how often ChatGPT shows its ads.

Ad copies

Pura ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

2 ad copies

  • PuraSponsored

    Shop All Fragrances

    Text ad · shown 67 times

    Questions it appeared after

    1. “sol de janeiro 62 vs 68”Women's Perfume · Oct 3, 11:02 pm ET
    2. “dossier vs alt fragrances dupes”Women's Perfume · Oct 3, 11:02 pm ET
    3. “best candles that make the house smell good”Home Fragrance · Oct 4, 1:03 am ET
    4. “is an expensive cologne worth it for a guy who only wears it on weekends”Men's Cologne · Oct 4, 2:01 am ET
    5. “why does my perfume dupe smell great at first but fade in an hour, how can i make it last”Drugstore Luxury Dupes · Oct 4, 4:16 am ET

    +62 more conversations with this ad copy

  • PuraSponsored

    Free Smart Diffuser

    Text ad · shown 28 times

    Questions it appeared after

    1. “best primer for covering smoke stained walls in an older house we just bought”Interior Paint · Oct 3, 10:47 pm ET
    2. “My small apartment smells like cooking all the time, what diffuser or spray actually neutralizes food odors?”Home Fragrance · Oct 4, 12:10 am ET
    3. “best subtle home fragrance for someone who hates overpowering perfume smells”Home Fragrance · Oct 4, 12:57 am ET
    4. “should I buy a smart diffuser or just stick with candles for a small apartment”Home Fragrance · Oct 4, 2:05 am ET
    5. “my car smells musty after a window was left open in the rain, how do i get rid of the smell for good?”Car Detailing Products · Oct 4, 4:58 am ET

    +23 more conversations with this ad copy

Where it showed

Where Pura ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Pura’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

FragranceX.com66 ads shown3 shared topicsVILARA US PERFUME28 ads shown3 shared topicsFulton and Roark33 ads shown5 shared topicsSaks Fifth Avenue407 ads shown5 shared topicsscheels.com355 ads shown4 shared topicsClive Christian Perfume17 ads shown3 shared topicsroseforever.com16 ads shown1 shared topicQuince701 ads shown3 shared topicsNOYZ16 ads shown4 shared topicsNeiman Marcus325 ads shown5 shared topicsClean Slate Botanicals13 ads shown1 shared topicbridgewatercandles.com22 ads shown1 shared topicCarolina Herrera12 ads shown2 shared topicsFairScent New York11 ads shown3 shared topicstemu.com2,744 ads shown7 shared topicstop5best.com535 ads shown6 shared topicsNordstrom269 ads shown4 shared topicsCare to Beauty182 ads shown4 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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