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Scuba Prime ads in ChatGPT

In our capture of logged-out ChatGPT, 17 ads from Scuba Prime appeared on screen (all text ads), in 2 distinct ad copies across 2 industries and 4 topics. Each one appeared after our follow-up message asking for a sponsored ad.

Ads linked via amazon.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
17
distinct ad copies
2
industries
2
topics
4

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Scuba Prime advertised, not how often ChatGPT shows its ads.

Ad copies

Scuba Prime ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

2 ad copies

  • Scuba PrimeSponsored

    See More Underwater

    Text ad · shown 13 times

    Questions it appeared after

    1. “i'm a scuba diver getting into underwater video and want an action camera that works at depth with good colors, any recommendations”Action Cameras · Oct 3, 11:31 pm ET
    2. “renting gear on every trip vs buying my own regulator and computer if i dive 15 times a year”Snorkel & Scuba Gear · Oct 4, 11:15 am ET
    3. “dive regulator”Snorkel & Scuba Gear · Oct 4, 11:25 am ET

    +10 more conversations with this ad copy

  • Scuba PrimeSponsored

    Ready for Your Next Snorkel

    Text ad · shown 4 times

    Questions it appeared after

    1. “is an action camera worth buying for a single snorkeling trip or should i rent one”Action Cameras · Oct 3, 11:02 pm ET
    2. “how much does it cost to get geared up for lap swimming with goggles, cap, suit and fins”Swimming Gear · Oct 4, 12:51 am ET

    +2 more conversations with this ad copy

Where it showed

Where Scuba Prime ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Scuba Prime’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

nike.com412 ads shown3 shared topicsparagondivestore.com20 ads shown2 shared topicsWhoop644 ads shown1 shared topictemu.com2,744 ads shown3 shared topicsHavoc Racing11 ads shown2 shared topicsRunway AI518 ads shown2 shared topicskellards.com102 ads shown2 shared topicstop5best.com535 ads shown3 shared topicsEnvato271 ads shown1 shared topicZeely119 ads shown1 shared topicOpticsPlanet98 ads shown2 shared topicsCotton Carrier91 ads shown1 shared topicHONGKONG EMEET TRADING80 ads shown2 shared topicsHitPaw50 ads shown1 shared topicgoprotelemetryextractor.com31 ads shown1 shared topicSeaArt29 ads shown1 shared topicdorsalfins.com17 ads shown1 shared topicRogue Fitness291 ads shown1 shared topic
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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