Advertiser

TransUnion® ads in ChatGPT

In our capture of logged-out ChatGPT, 29 ads from TransUnion® appeared on screen (all text ads), in 6 distinct ad copies across 5 industries and 12 topics. Each one appeared after our follow-up message asking for a sponsored ad.

transunion.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
29
distinct ad copies
6
industries
5
topics
12

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where TransUnion® advertised, not how often ChatGPT shows its ads.

Ad copies

TransUnion® ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

6 ad copies

  • TransUnion®Sponsored

    Free Credit Alerts

    Text ad · shown 12 times

    Questions it appeared after

    1. “unknown account on my credit report”Credit Monitoring & Credit Scores · Oct 3, 11:11 pm ET
    2. “how do I choose between lifelock, aura and a free credit freeze for protecting myself”Identity Theft Protection · Oct 4, 2:44 am ET

    +10 more conversations with this ad copy

  • TransUnion®Sponsored

    Get Your Free Credit Report

    Text ad · shown 11 times

    Questions it appeared after

    1. “got charged for a bag i didn't add”Cheap Flights · Oct 3, 9:30 pm ET
    2. “is credit karma really free”Credit Monitoring & Credit Scores · Oct 3, 11:20 pm ET
    3. “is chime worth it”Checking Accounts · Oct 4, 4:52 am ET
    4. “my social security number was exposed in a big retailer data breach, what identity protection service should I sign up for”Identity Theft Protection · Oct 4, 5:05 am ET

    +7 more conversations with this ad copy

  • TransUnion®Sponsored

    Get Your Free Credit Score

    Text ad · shown 2 times

    Questions it appeared after

    1. “secured card application denied, now what”Secured Credit Cards · Oct 3, 10:18 pm ET
    2. “how much of my limit should I use”Secured Credit Cards · Oct 3, 10:32 pm ET
  • TransUnion®Sponsored

    No Credit Card Required

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • TransUnion®Sponsored

    Plan Your Credit Future

    Text ad · shown 1 time

    Questions it appeared after

    1. “how much interest will I pay if I don't clear my transfer before the 0% ends”Balance Transfer Cards · Oct 3, 10:14 pm ET
  • TransUnion®Sponsored

    Join Now - It's Free

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like