TransUnion® ads in ChatGPT
In our capture of logged-out ChatGPT, 29 ads from TransUnion® appeared on screen (all text ads), in 6 distinct ad copies across 5 industries and 12 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 29
- distinct ad copies
- 6
- industries
- 5
- topics
- 12
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where TransUnion® advertised, not how often ChatGPT shows its ads.
TransUnion® ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
6 ad copies
- TransUnion®Sponsored
Free Credit Alerts
Text ad · shown 12 times
Questions it appeared after
- “unknown account on my credit report”Credit Monitoring & Credit Scores · Oct 3, 11:11 pm ET
- “how do I choose between lifelock, aura and a free credit freeze for protecting myself”Identity Theft Protection · Oct 4, 2:44 am ET
+10 more conversations with this ad copy
- TransUnion®Sponsored
Get Your Free Credit Report
Text ad · shown 11 times
Questions it appeared after
- “got charged for a bag i didn't add”Cheap Flights · Oct 3, 9:30 pm ET
- “is credit karma really free”Credit Monitoring & Credit Scores · Oct 3, 11:20 pm ET
- “is chime worth it”Checking Accounts · Oct 4, 4:52 am ET
- “my social security number was exposed in a big retailer data breach, what identity protection service should I sign up for”Identity Theft Protection · Oct 4, 5:05 am ET
+7 more conversations with this ad copy
- TransUnion®Sponsored
Get Your Free Credit Score
Text ad · shown 2 times
Questions it appeared after
- “secured card application denied, now what”Secured Credit Cards · Oct 3, 10:18 pm ET
- “how much of my limit should I use”Secured Credit Cards · Oct 3, 10:32 pm ET
- TransUnion®Sponsored
No Credit Card Required
Text ad · shown 2 times
Our export holds no question text for these conversations.
- TransUnion®Sponsored
Plan Your Credit Future
Text ad · shown 1 time
Questions it appeared after
- “how much interest will I pay if I don't clear my transfer before the 0% ends”Balance Transfer Cards · Oct 3, 10:14 pm ET
- TransUnion®Sponsored
Join Now - It's Free
Text ad · shown 1 time
Our export holds no question text for this conversation.
Where TransUnion® ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where TransUnion®’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
How this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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All 20 industries, the most shown topics and the guides, one link each.
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