Index Funds & ETFs ads in ChatGPT
Ads shown in ChatGPT conversations about Index Funds & ETFs. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 147 ads from 28 advertisers. Most often shown: SoFi, Robinhood and Fidelity Investments.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Index Funds & ETFs conversations
top 25 of 28Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 147 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | SoFi | 43 | 29.3% |
| 2 | Robinhood | 30 | 20.4% |
| 3 | Fidelity Investments | 13 | 8.8% |
| 4 | Nerdwallet | 10 | 6.8% |
| 5 | Capital Group | 7 | 4.8% |
| 6 | Charles Schwab | 5 | 3.4% |
| 7 | Brookfield | 4 | 2.7% |
| 8 | Fisher Investments | 4 | 2.7% |
| 9 | ProShares | 4 | 2.7% |
| 10 | tradingwire.com | 4 | 2.7% |
| 11 | Seeking Alpha | 3 | 2.0% |
| 12 | StackAdapt | 3 | 2.0% |
| 13 | Volaren | 2 | 1.4% |
| 14 | alphafunded.com | 1 | 0.7% |
| 15 | BestMoney | 1 | 0.7% |
| 16 | Bishop Gold Group | 1 | 0.7% |
| 17 | Creative Planning | 1 | 0.7% |
| 18 | EverBank | 1 | 0.7% |
| 19 | financialadvisor.net | 1 | 0.7% |
| 20 | FIYR | 1 | 0.7% |
| 21 | Genius Monkey | 1 | 0.7% |
| 22 | Groupon | 1 | 0.7% |
| 23 | mybanktracker.com | 1 | 0.7% |
| 24 | Nuveen a TIAA Company | 1 | 0.7% |
| 25 | Quicken | 1 | 0.7% |
3 more advertisers shared the other 3 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 146 | 99.3% |
| Shopping ad (product name and price) | 1 | 0.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- SoFiText ad
Investing with SoFi®
Shown 38 times
- RobinhoodText ad
Start Investing Today
Shown 21 times
- Fidelity InvestmentsText ad
Index Funds for Goals
Shown 5 times
- Capital GroupText ad
Capital Group ETFs
Shown 5 times
- ProSharesText ad
ProShares | Exchange Traded Funds (ETFs) Investing
Shown 4 times
- tradingwire.comText ad
Sideways Frequency, LLC
Stock Alerts & Market Moves, Every Morning
Shown 4 times
- NerdwalletText ad
Top Fiduciary Advisors
Shown 4 times
- Fisher InvestmentsText ad
7 Investments to Look At
Shown 4 times
- BrookfieldText ad
A leader in multi-asset investing
Shown 3 times
- Charles SchwabText ad
Why Invest In ETFs?
Shown 2 times
- VolarenText ad
A hedge fund in your pocket
Shown 2 times
- Seeking AlphaText ad
Top 10 Stocks for The Second Half of 2026
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “schd vs vym dividend etf”, after the follow-up message, ChatGPT showed an ad from tradingwire.com.
Text ad: “Stock Alerts & Market Moves, Every Morning”
Comparison question · Oct 3, 23:08 ET
In a conversation that began “best platform for setting up automatic investments into mutual funds instead of etfs”, after the follow-up message, ChatGPT showed an ad from Seeking Alpha.
Text ad: “Top 10 Stocks for the Second Half of 2026”
Best for question · Oct 3, 23:37 ET
In a conversation that began “I'm 24 and want a single etf that covers the whole world so I don't have to rebalance, which one and where to buy it”, after the follow-up message, ChatGPT showed an ad from Capital Group.
Text ad: “Capital Group ETFs”
Long scenario question · Oct 4, 02:12 ET
In a conversation that began “I'm 27 and want to put $500 a month into index funds, which brokerage and which funds should I use?”, after the follow-up message, ChatGPT showed an ad from SoFi.
Text ad: “Investing with SoFi®”
Long scenario question · Oct 3, 23:27 ET
In a conversation that began “best index fund for a taxable account”, after the follow-up message, ChatGPT showed an ad from Robinhood.
Text ad: “Investing Starts Here”
Best for question · Oct 3, 23:12 ET
In a conversation that began “I have $50,000 in a high fee mutual fund in a taxable account, how do I switch without huge taxes”, after the follow-up message, ChatGPT showed an ad from Nuveen a TIAA Company.
Text ad: “Think tax efficient”
Fix or choose question · Oct 3, 23:22 ET
In a conversation that began “vt vs vti plus vxus”, after the follow-up message, ChatGPT showed an ad from Volaren.
Text ad: “A hedge fund in your pocket”
Comparison question · Oct 3, 23:19 ET
In a conversation that began “is schd worth it for someone in their 30s who doesn't need dividend income”, after the follow-up message, ChatGPT showed an ad from ProShares.
Text ad: “ProShares | Exchange Traded Funds (ETFs) Investing”
Worth it question · Oct 3, 23:24 ET
In a conversation that began “itot”, after the follow-up message, ChatGPT showed an ad from StackAdapt.
Text ad: “Want to Run ChatGPT Ads?”
Short search question · Oct 3, 23:32 ET
In a conversation that began “I bought the same fund in two accounts and now have a wash sale, how do I fix it”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.
Text ad: “Top Fiduciary Advisors”
Fix or choose question · Oct 3, 23:22 ET
In a conversation that began “how much would a 0.03% vs 0.15% expense ratio cost me on $100,000 over 30 years”, after the follow-up message, ChatGPT showed an ad from Fidelity Investments.
Text ad: “Index Funds for Goals”
Price question · Oct 4, 03:16 ET
In a conversation that began “is it worth buying voo at all time highs or should I wait for a dip”, after the follow-up message, ChatGPT showed an ad from Groupon.
Shopping ad: Groupon Deals Near You · $7.16
Worth it question · Oct 3, 23:03 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.4% |
| Price | 22 | 15.0% |
| Long scenario | 22 | 15.0% |
| Comparison | 22 | 15.0% |
| Fix or choose | 21 | 14.3% |
| Short search | 15 | 10.2% |
| Worth it | 15 | 10.2% |
More in Personal Finance
Other Personal Finance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.